¬ Managing and developing the sales activity of all General Trade MBOs, Apple Authorised Resellers, Local Heroes, Regional Distributors. ¬ Responsible for evaluating and authorising retailer locations.¬ Responsible for strategy and execution on the retailers' store floor resulting in achievement of store sales targets.¬ Act as an ambassador of the Apple brand and oversee the merchandising and operations of all POS in the given geography in order to deliver an outstanding customer experience.¬ Lead a high performance team of Area Sales Managers & iPhone Solution Consultants (iSC’s) to ensure a high level of sales productivity and performance.¬ Build strong, influential and collaborative business relationships with the retailers' store management and sales teams.¬ Ensuring high quality execution of merchandizing and fixture programs at the store level, responsible for gathering market intelligence and maintaining inventory levels at regional level.

➢ Establish Monobrand stores as a preferred destination for Apple customers through quality presentation & experience➢ Meet the revenue objectives for all products in the stores while ensuring profitability for the channel➢ Manage & drive operations holistically to ensure smooth functioning of the stores. Build SOPs to ensure seamless operations & information flow➢ Drive business growth & maintain store health by managing KPIs in close coordination with partners ➢ Build reporting tools with help of partner business managers & publish progress dashboards periodically➢ Ensure that Monobrand Program guidelines with respect to design, branding, merchandising and training etc are followed by the partners from time to time➢ Influence & ensure high quality of retail staff in stores through guidance & participation in assessment process➢ Liaison with cross functional teams to establish a robust & successful business model overall

> Business and Market Development for India & Indian Ocean Region ( Sri Lanka, Bangladesh, Nepal, Myanmar, Mauritius) > Franchisee/Partner relationship management across multiple geographies> Planning, Forecasting and Delivering Annual Revenue Targets> Negotiating and finalizing retail locations with partners > Business planning and sales forecasting (3 yr, 5 yr plans)> Collections and Payment process management > Help deliver secondary sales targets > Lead company efforts at International trade fairs/conferences

> Football Category Lead across all product engines> Merchandising leadership for Multi-brand and Trade channels for Apparel. > Product line management for Football, Tennis, Training categories.

- Account management of Nike's biggest customer- Objection handling- Persuasive selling - Merchandising management- Lead process and performance of account on a month-to-month basis