Romina Massa Email & Phone Number

• Drive digital presence optimization for clients by crafting innovative content strategies and executing high-impact organic and paid digital campaigns. Empower clients with actionable insights to maximize engagement.
• Implemented AI-driven solutions to optimize campaign performance, streamline processes, and deliver actionable insights that empowered clients to make informed, data-backed decisions.
• Developed and executed integrated marketing strategies across social media, email, and paid channels, driving alignment with client objectives and delivering measurable results.
• Collaborated with clients to identify challenges and implement effective solutions contributing to measurable growth, such as increasing website traffic and improving conversion rates.

Reston, VA, US

• Provided actionable insights by integrating digital analytics into corporate communications and marketing to propel data-informed strategies and enhance enterprise KPIs and visibility across initiatives. Engaged with.
• Developed and implemented data-driven reporting tools, refining marketing and communication strategies, resulting in measurable improvements in campaign efficiency and expanded reach.
• Reduced reporting turnaround times by incorporating advanced analytics tools, enabling faster decision-making and adaptability in dynamic projects.
• Presented key insights to senior leadership, which improved strategic planning and resource allocation.

Rockville, Maryland, US

• Directed digital marketing campaigns for federal clients, utilizing AI tools to enhance performance, optimize strategies, and achieve measurable results in public health initiatives.
• Coordinated multi-channel strategies, integrating social media, email, and website platforms to maximize audience reach and engagement for federal programs.
• Applied technical expertise and strategic insight to deliver impactful campaigns, surpassing objectives and fostering alignment across marketing and communications teams.

Miami, Florida, US

• Developed social media strategies for real estate, education, and fashion clients.
• Managed paid social media campaigns, including strategy, execution, analytics, and performance tracking.
• Collaborated with clients to ensure strategic alignment and achieve campaign goals.

Miami, FL, US

• Aligned experimentation objectives with organizational goals by collaborating with content, data, and executive teams. Ensured innovation and growth by merging creativity, data-driven insights, and cross-functional.
• Increased audience engagement by testing and validating creative strategies, including targeted messaging and multimedia formats, which resonated with progressive values.
• Developed and implemented testing frameworks for Meta ads and Messenger bot interactions, driving continuous campaign optimization and scalability.

Miami, FL, US

• Oversaw identifying, evaluating, and integrating new platforms and technologies aligned with business objectives. Developed and executed strategies for launching new platforms or expanding into new digital spaces to.
• Grew Instagram following from 7,000 to 150,000 in under a year through a concentrated, data-driven campaign leading up to the 2020 election, supported by a targeted six-month push with a budget of nearly $750K.
• Crafted and aligned messaging with progressive values, driving increased interaction and fostering connections with diverse audiences.

Austin, Texas, US

• Acted as the voice of Facebook in real-time social interaction with major brands like Variety and IGN.
• Conducted social listening and pulse checks for Lucasfilm to gauge audience sentiment.
• Engaged with communities across various platforms to foster interaction and brand positioning.

Dublin, Dublin, IE

• Conducted in-depth interviews with individuals to gather insights on the SaaS industry.
• Transcribed and summarized interview responses to provide valuable feedback and analysis.
• Collaborated with team members at Advisable.com to present findings and recommendations for further development.

Montevideo, Montevideo, UY

• Developed and executed innovative social media campaigns aligning with clients' key messaging and audiences.
• Utilized organic and paid strategies to maximize results and grow meaningful communities.
• Reported with high-efficiency analytics, focusing on performance metrics and data-driven storytelling.

Fort Lauderdale, FL, US

• Developed and executed innovative social media campaigns for La-Z-Boy and Lumber Liquidators, aligning with key messaging and audiences.
• Led the strategy and creative development of a successful social media campaign to launch Kristen Bell as a La-Z-Boy spokesperson.
• Managed a team of social media coordinators, specialists, and managers to optimize productivity and accountability.

Miami, FL, US

• Led social media strategy and content execution for Marriott CALA, resulting in increased brand awareness and engagement.
• Developed and executed social media strategies for regional partnerships with global brands like the NFL and NBA.
• Managed multiple brand teams and social media accounts, ensuring alignment with brand initiatives and campaigns.
• Shorty Awards finalist

Miami, FL, US

• Managed social media channels for Marriott, CALA region, analyzing metrics to reach KPIs.
• Created and executed cross-channel social media campaigns and content strategies.
• Produced diverse content, from in-house productions to UGC, for comprehensive content calendar.

Miami, Florida, US

• Developed and implemented content strategy for inbound marketing campaigns. (HubSpot certified)
• Edited and produced web content for blogs and videos.
• Monitored web traffic and sales indicators for optimization.
• Created scripts for brand-centered TV and radio segments.

Miami, Florida, US

• Developed original video content for Univision's original shows, focusing on Sábado Gigante and Teletón USA.
• Oversaw content creation, traffic, strategy, and promotion to drive audience engagement and visibility.
• Met and exceeded performance KPIs to ensure content success.

• Developed media content in English and Spanish for various channels, including Telenovelas and Life & Style.
• Produced engaging articles, photo galleries, and video clips to build audience and generate traffic.
• Reported on-site and on camera for original video productions and events like red carpets and press conferences.