Romina Massa Email and Phone Number
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🧩 Digital Marketing Strategy, Innovation, and OptimizationDriven by Data-Based Storytelling | Powered by AI ExcellenceAccomplished and results-oriented leader with global experience delivering innovative digital marketing, communications, and transformation strategies across industries. I specialize in crafting impactful multi-channel campaigns that enhance brand visibility, optimize customer acquisition, and generate measurable growth.Highlights of Expertise: • Strategic Planning & Execution • Multi-Channel Campaign Management • AI-Driven Content Development • Performance Metrics & Analytics • Cross-Functional Leadership • Paid Social Advertising (Meta, LinkedIn, etc.) • CRM Optimization (Salesforce, HubSpot) • Market Research & Audience Segmentation✨ Proven Impact:• Achieved 4x ROAS through customized, data-driven rebranding strategies.• Spearheaded 1,000% follower growth in 2020 using Meta ads, Messenger bots, and strategic digital campaigns.• Boosted organic social followers by 600% (2021-2023) with analytics-driven strategies.• Increased email open rates by 7%, driving engagement with public health messaging.• Expanded campaign reach through influencer partnerships, including high-profile names like Jennifer Lopez.With a multicultural and multilingual perspective honed through international living and professional roles, I bring a globally resonant approach to digital marketing. My ability to connect data insights with compelling storytelling has consistently driven engagement, retention, and business outcomes.Let’s connect and create innovative strategies that turn brands into experiences!
Indiegraf
View- Website:
- indiegraf.com
- Employees:
- 28
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Indiegraf
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Executive ConsultantRomina Massa Jan 2016 - PresentDrive digital presence optimization for clients by crafting innovative content strategies and executing high-impact organic and paid digital campaigns. Empower clients with actionable insights to maximize engagement and reach through cutting-edge digital marketing techniques and strategic content creation. Demonstrate flexibility, creative problem-solving, and strong collaboration with clients to meet their specific goals for successful outcomes.• Implemented AI-driven solutions to optimize campaign performance, streamline processes, and deliver actionable insights that empowered clients to make informed, data-backed decisions.• Developed and executed integrated marketing strategies across social media, email, and paid channels, driving alignment with client objectives and delivering measurable results.• Collaborated with clients to identify challenges and implement effective solutions contributing to measurable growth, such as increasing website traffic and improving conversion rates. -
Lead Insights AnalystSaic May 2024 - Nov 2024Reston, Va, UsProvided actionable insights by integrating digital analytics into corporate communications and marketing to propel data-informed strategies and enhance enterprise KPIs and visibility across initiatives. Engaged with cross-functional teams and aligned corporate communications, IT, and marketing efforts to ensure that analytics informed and optimized multi-departmental goals.• Developed and implemented data-driven reporting tools, refining marketing and communication strategies, resulting in measurable improvements in campaign efficiency and expanded reach.• Reduced reporting turnaround times by incorporating advanced analytics tools, enabling faster decision-making and adaptability in dynamic projects.• Presented key insights to senior leadership, which improved strategic planning and resource allocation. -
Sr. Digital/Social StrategistBetah Associates, Inc. Feb 2021 - May 2024Rockville, Maryland, UsDirected digital marketing campaigns for federal clients, utilizing AI tools to enhance performance, optimize strategies, and achieve measurable results in public health initiatives.• Coordinated multi-channel strategies, integrating social media, email, and website platforms to maximize audience reach and engagement for federal programs.• Applied technical expertise and strategic insight to deliver impactful campaigns, surpassing objectives and fostering alignment across marketing and communications teams. -
Social Media StrategistBrand Poets Jan 2021 - Apr 2024Miami, Florida, UsDeveloped social media strategies for real estate, education, and fashion clients.• Managed paid social media campaigns, including strategy, execution, analytics, and performance tracking.• Collaborated with clients to ensure strategic alignment and achieve campaign goals. -
Director Of ExperimentationPulso Sep 2020 - Feb 2021Miami, Fl, UsAligned experimentation objectives with organizational goals by collaborating with content, data, and executive teams. Ensured innovation and growth by merging creativity, data-driven insights, and cross-functional collaboration, solidifying Pulso’s position as a progressive US Hispanic audience engagement leader through compelling storytelling.• Increased audience engagement by testing and validating creative strategies, including targeted messaging and multimedia formats, which resonated with progressive values.• Developed and implemented testing frameworks for Meta ads and Messenger bot interactions, driving continuous campaign optimization and scalability. -
Director Of New PlatformsPulso Feb 2020 - Sep 2020Miami, Fl, UsOversaw identifying, evaluating, and integrating new platforms and technologies aligned with business objectives. Developed and executed strategies for launching new platforms or expanding into new digital spaces to enhance the company's reach and market positioning.• Grew Instagram following from 7,000 to 150,000 in under a year through a concentrated, data-driven campaign leading up to the 2020 election, supported by a targeted six-month push with a budget of nearly $750K.• Crafted and aligned messaging with progressive values, driving increased interaction and fostering connections with diverse audiences.
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Community ManagerKhoros Mar 2018 - Feb 2021Austin, Texas, Us• Acted as the voice of Facebook in real-time social interaction with major brands like Variety and IGN.• Conducted social listening and pulse checks for Lucasfilm to gauge audience sentiment.• Engaged with communities across various platforms to foster interaction and brand positioning. -
Case Study InterviewerAdvisable.Com Feb 2020 - Oct 2020Dublin, Dublin, Ie• Conducted in-depth interviews with individuals to gather insights on the SaaS industry. • Transcribed and summarized interview responses to provide valuable feedback and analysis.• Collaborated with team members at Advisable.com to present findings and recommendations for further development. -
Social Media ManagerTrafilea May 2019 - Feb 2020Montevideo, Montevideo, Uy• Developed and executed innovative social media campaigns aligning with clients' key messaging and audiences.• Utilized organic and paid strategies to maximize results and grow meaningful communities.• Reported with high-efficiency analytics, focusing on performance metrics and data-driven storytelling. -
Experience Strategy SupervisorZimmerman Advertising Jul 2018 - May 2019Fort Lauderdale, Fl, Us• Developed and executed innovative social media campaigns for La-Z-Boy and Lumber Liquidators, aligning with key messaging and audiences.• Led the strategy and creative development of a successful social media campaign to launch Kristen Bell as a La-Z-Boy spokesperson.• Managed a team of social media coordinators, specialists, and managers to optimize productivity and accountability. -
Senior Social Media ManagerNobox Jul 2017 - Jul 2018Miami, Fl, Us• Led social media strategy and content execution for Marriott CALA, resulting in increased brand awareness and engagement.• Developed and executed social media strategies for regional partnerships with global brands like the NFL and NBA.• Managed multiple brand teams and social media accounts, ensuring alignment with brand initiatives and campaigns.• Shorty Awards finalist -
Social Media ManagerNobox Jul 2016 - Jul 2017Miami, Fl, Us• Managed social media channels for Marriott, CALA region, analyzing metrics to reach KPIs.• Created and executed cross-channel social media campaigns and content strategies.• Produced diverse content, from in-house productions to UGC, for comprehensive content calendar.
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Content ManagerChaban Wellness Sep 2015 - Jun 2016Miami, Florida, Us• Developed and implemented content strategy for inbound marketing campaigns. (HubSpot certified)• Edited and produced web content for blogs and videos.• Monitored web traffic and sales indicators for optimization.• Created scripts for brand-centered TV and radio segments. -
Senior Digital ProducerUnivision Communications Inc. Sep 2014 - Sep 2015Miami, Florida, Us• Developed original video content for Univision's original shows, focusing on Sábado Gigante and Teletón USA.• Oversaw content creation, traffic, strategy, and promotion to drive audience engagement and visibility.• Met and exceeded performance KPIs to ensure content success. -
Entertainment EditorTerra.Com Sep 2013 - Sep 2014• Developed media content in English and Spanish for various channels, including Telenovelas and Life & Style.• Produced engaging articles, photo galleries, and video clips to build audience and generate traffic.• Reported on-site and on camera for original video productions and events like red carpets and press conferences.
Romina Massa Skills
Romina Massa Education Details
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Florida Atlantic UniversityGeneral Studies And Humanities
Frequently Asked Questions about Romina Massa
What company does Romina Massa work for?
Romina Massa works for Indiegraf
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What schools did Romina Massa attend?
Romina Massa attended Florida Atlantic University.
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Romina Massa has skills like Creative Writing, Content Management, Content Strategy, Blogging, Digital Media, Copywriting, Strategic Planning, Copy Editing, Seo Copywriting, Writing, Seo, Web Content.
Who are Romina Massa's colleagues?
Romina Massa's colleagues are Bryn Ossington, Catherine Nabulime, Caitlin Havlak, Rujuta Tamakuwala, Lauren Kaljur, Valeria Angel, Montserrat Cortez.
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