Ronak Shah Email & Phone Number

Mumbai, Mh, In

Strategic planning and implementation of GMAC's analytics strategy, to include but not limited to proficiently managing data collection, conducting thorough analysis, generating insightful reports, and developing interactive dashboards. Develop a strong Marketing Analytics & Operations team that is in line with the Marketing team’s vision and commitment to become the best GMAC business partner delivering digital capabilities and infrastructure.

Responsible for the execution of the GMAC digital services globally, particularly around email marketing and marketing automation, SEO and UX and UI for GMAC digital properties including gmac.com, Calling All Optimists, TMBAT.com and mba.com.

Gurgaon, India

• Plan, execute and track results for digital marketing campaigns to enhance traffic to mba.com/india and nmat.org.in; increase visits to these sites, generate leads and registration. • Lead the analytic team and providing the ROI for every lower and upper funnel marketing activity • Identification and development of relationships with organizations that could assist to market to students. Plan and execute digital campaigns on these third party media sites. • Leading the HubSpot marketing automation tool for South Asia – Creation of campaigns, landing pages, Nurture emailers, workflow of candidates, etc.• Responsible for handling the agency relationship and being the single point of conduction for social media marketing, search marketing, Creative development, campaign management, analytics and website updation

Mumbai

• Planned & strategized the website approach for Voltas; transitioned the company’s web presence from an old static organisation to a dynamic and international company• Successfully delivered various E-mailer based lead generation activity for one of the schools of Educomp Group with a very niche target audience; credited for delivering quality leads with conversion into admissions• Merit of generating quality leads for Frankfinn, World’s No. 1 Air Hostess Training institute across geography and going beyond just the demographic targeting

Mumbai Area, India

• Single and key point of contact in assignments for regular liaison with Client Management Team assuring smooth and successful delivery of projects• Leading the analytic team and providing insights and recommendations to the development and creative units to make necessary modifications to suit the client requirements • Maintenance of the digital account for the clients - analyzing the brief, building the project plan, providing creative insights, working with the technical & programming team and ensuring successful billings for the agency• Performing detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats• Conducting dipstick surveys, framing questions and analysis reports for existing clients, as well as for the pitch presentation• Responsible for growing client relationship in terms of revenue generated and account profitability• Work towards conceptualizing digital solutions for brands which connects the offline and overall brand objective and communication

Mumbai

Key Responsibilities 1) Performing detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats2) Leading the design of insight driven digital strategies from opportunity identification through to experience definition. Structuring and presenting recommendations to senior account manager for approval3) Partnering with Creative and Account Management to ensure successful project handoff and work is appropriately positioned for long-term success4) Contributing to new business development, recruiting, team skill development, and digital "evangelization" initiatives

Mumbai Area, India

Key Responsibilities-1) Understanding the brand requirements and campaign objectives then developing the communication strategy across various platforms like search, social media, micro sites, display etc2) Cracking of the big communication idea by perceptive the brand in depth doing its market wise and category wise research followed by making the brand pitches3) Wrote whitepapers on how social media is relevant for various industry verticals, this included thorough secondary research, consumer research, understanding marketers’ opinions, evaluating what the brands in that vertical have done on social spaces, used the analysis for business development pitches relating to Social Media for Travel and Tourism sector, Banking and Insurance sector and Social cause and NGO sector4) Revamping the websites by studying the competitor’s website and raising issues with the current website and creating new Sitemap and Wireframe for brands

Certificate, Strategy Innoatio

Strategies And Processes For Impactful Outcomes - Hong Kong

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Digital Marketing

Executive Program In Digital And Social Media Marketing Strategy, Digital Communication And Media/Multimedia

Executive Program

Master Of Business Administration (Mba), Marketing (Advertising), Marketing, Advertising, Grade A

Digital Strategist, Digital Advertising, Batch Topper

Activities and Societies: In Depth understanding of Search Marketing Management; Social Media Marketing; Creative (Art and Copy); Business.

Bachelor Of Mass Media, Advertising

Activities and Societies: Study included courses on on Management; Marketing; Promotion; Communication; Advertising; Public Relations.

Negotiations: Strategies And Processes For Impactful Outcomes - Hong Kong

Education record