Ron Link work email
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Accomplished media and sales professional with over 20 years of expertise and a proven record of developing, implementing and evaluating impactful integrated campaigns. I have created and executed campaigns for local and national brands that have increased sales and brand awareness in local and national media sales, as director of an advertising agency team and as part of a media department in a Fortune 100 company. I am skilled at directing internal agency and local sales staffs as well as teaming with clients to ensure that planned strategy aligns with marketing goals. Specialties: Traditional and Digital Media Sales Traditional and Digital Media BuyingNew Business GenerationSales ManagementIntegrated Media CampaignsAccount ManagementProject ManagementMedia Vendor Negotiation
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Account ExecutiveWcco | Cbs MinnesotaSaint Paul, Mn, Us -
Account ExecutiveWcco | Cbs Minnesota Nov 2018 - PresentGreater Minneapolis-St. Paul AreaSell linear, digital and new media for WCCO-TV, WCCO.COM, Paramount+ and CBS News Minnesota.Finished 2019 at 115% of total sales goal, 2020 at 96% of TV and 156% of digital sales goal, 2021 at 113%, 2022 at 96% and 2023 at 102% of total sales goal.Generate new revenue by prospecting local businesses and presenting new opportunities to existing clients.Create, develop and maintain strong working relationships with direct clients and media buyers both locally and nationally. -
Sales Manager - Business Development/DigitalWucw Feb 2018 - Nov 2018Greater Minneapolis-St. Paul AreaLed station time sales and digital sales efforts. New Business increased each Qtr at station. 2Q ’18 76%, 3Q ’18 141%, 4Q '18 155%. Digital 300%+ each Qtr.Managed Sinclair Digital assets for station, facilitating training and processes as well as pricing, structure and competitive products.Managed and analyzed developmental sales pipeline, rolling up forecasts to Director of Sales weekly.Met weekly with Account Executives to coach prospecting, planning, presentations, sales calls and closing new and existing business.Assisted national sales with Millennium Sales offices in Chicago, New York, Boston, Los Angeles and Detroit. -
Electronic Media ManagerClick Media Team Feb 2016 - Feb 2018Greater Minneapolis-St. Paul AreaManage day to day operations of Minneapolis office.Create and present strategic media plans, direct media buying for all agency clients and serve as main agency media contact.Conduct regular client media reviews and present recommended adjustments when appropriate.Train and help develop new Click team members.Part of new business development team and assist in all new business presentations.
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Integrated Media Solutions ProviderIheartmedia Mar 2013 - Feb 2016St. Louis Park, MinnesotaFinished 2015 as top performer among 28 salespeople in Minneapolis at 122% of management forecasted budget.Represent KDWB, KQQL, KEEY, KTCZ, KFXN, KTLK-AM, ALT 93.3, Pride 96.7, Hot 102.5, Total Traffic and Weather, iHeart Radio and all station digital and mobile platforms.Utilize digital and mobile iHeartMedia assets to strengthen traditional client campaigns and further engage consumers with client’s brand.Analyze current competitive market conditions and continuously present advertiser’s opportunities to help grow business and market share. Recap completed campaigns and produce ROI reports to provide clients with breakdown of campaign effectiveness and efficiency. -
Director Of Media And ProductionRussell Herder Apr 2008 - Mar 2013Greater Minneapolis-St. Paul AreaDirected the media and project management departments and had final approval of media plans and placement of an average of $10 million annually and pricing for all agency projects.Created the process and led regular strategic account reviews with the creative and account services team to assure creative messaging aligned with client business strategies.Main client media contact, overseeing strategic, integrated campaigns from planning to execution.Increased client yearly media billing and contained media and production department cost to grow agency profit.Evaluated staff utilization and client profitability reports weekly and presented results to agency principals to maintain accurate agency staffing and billable hours per employee. -
Media ManagerInternet Broadcasting May 2006 - Apr 2008Greater Minneapolis-St. Paul AreaNegotiated with Hearst Television, Post Newsweek, Meredith and McGraw-Hill to receive and utilize Internet Broadcasting’s $15 million annually contracted GRP’s from partners.Developed and presented TV/Digital convergence strategies for Chief Revenue Officer and VP of Sales to assist in formulating plans to sell opportunities to agency and direct clients. Managed relationship with agency acting as a consultant to guarantee assigned projects were completed according to plan specifics and timelines.Collaborated with Research Manager to develop testing criteria of media placement on web traffic growth and presented results to partners and advertisers to grow revenue. -
Account ManagerEagle Television Sales Aug 2003 - May 2006Greater Minneapolis-St. Paul AreaSuccessful media sales of 38 television stations encompassing ABC, CBS, Fox and NBC ranging from $5-7 million and overachieved budget by 10-16% annually.Negotiated and closed major sponsorships including Olympics, Monday Night Football, NCAA Basketball, Super Bowl and nontraditional opportunities to increase station income. Market list includes stations in three of the top ten markets; Boston, Detroit and Washington. -
ConsultantMauer’S Quick Swing Jun 2003 - Aug 2003Greater Minneapolis-St. Paul AreaConsultant with new company charged with developing marketing and advertising campaigns helping to promote product to a national audience in broadcast, print and online.Collaborated with owner in setting up call center and distribution channels for company as well developing and presenting sales presentations to retail buyers.
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Account ExecutiveMillennium Sales And Marketing Jul 2000 - Jun 2003Greater Minneapolis-St. Paul AreaSuccessful media sales of 65 television stations encompassing FOX, WB and UPN achieving $2-4 million annually that accounted for 35% of total office revenue. Increased revenue on key accounts by closing special opportunities to advertising agencies and negotiating value added incentives.
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Broadcast Media BuyerBest Buy Jun 1998 - Jul 2000Greater Minneapolis-St. Paul AreaPlanned, estimated, negotiated, placed and analyzed all schedules for television, cable and radio in multiple markets to maximize budget and ROI.Developed and implemented criteria for sports buying in department to utilize efficiencies and enhance targeted placement. -
Account ExecutiveWucw (Formerly Kmnb) Feb 1998 - Jun 1998Greater Minneapolis-St. Paul AreaOversaw a list of advertising agencies and local direct accounts as well as cold calling to develop new business. Western International, BBDO, Evans Group and Circuit City were major accounts. Negotiated and closed deals to increase dollars and share with agencies and key local decision makers. Brief tenure due to station being sold and all management replaced.
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Broadcast Media BuyerBest Buy Dec 1994 - Feb 1998Greater Minneapolis-St. Paul AreaEstimated, negotiated, placed and analyzed all schedules for television, cable and radio in multiple markets.Secured value added and developed positive partnerships with station representatives.Researched and analyzed media for planned new market openings.Analyzed opportunities for Best Buy placement in syndicated programming and presented recommendations to Media Director and Media Planner.
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Account RepresentativeGreen Tree Financial Jun 1993 - Dec 1994Greater Minneapolis-St. Paul AreaDuties included delinquency control of a unit of 1,985-retail installment Conventional, FHA and VA secured manufactured home loans throughout Minnesota, Wisconsin, Iowa and Upper Michigan.
Ron Link Skills
Ron Link Education Details
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Organizational Communication/Public Relations -
High School
Frequently Asked Questions about Ron Link
What company does Ron Link work for?
Ron Link works for Wcco | Cbs Minnesota
What is Ron Link's role at the current company?
Ron Link's current role is Account Executive.
What is Ron Link's email address?
Ron Link's email address is ro****@****ail.com
What schools did Ron Link attend?
Ron Link attended University Of Wisconsin-Eau Claire, Cretin-Derham Hall.
What are some of Ron Link's interests?
Ron Link has interest in Education.
What skills is Ron Link known for?
Ron Link has skills like Advertising, Integrated Marketing, Marketing, Media Buying, Media Planning, Sales, Strategy, Digital Media, Marketing Strategy, Digital Strategy, Account Management, Social Media Marketing.
Who are Ron Link's colleagues?
Ron Link's colleagues are Katie Steiner, Dave Albrecht, Mitch King, Lynn Remington, Stephen Swanson, Craig D. Schroepfer, Dennis Douda.
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