Ron Link Email & Phone Number

Saint Paul, MN, US

Greater Minneapolis-St. Paul Area

Sell linear, digital and new media for WCCO-TV, WCCO.COM, Paramount+ and CBS News Minnesota.Finished 2019 at 115% of total sales goal, 2020 at 96% of TV and 156% of digital sales goal, 2021 at 113%, 2022 at 96% and 2023 at 102% of total sales goal.Generate new revenue by prospecting local businesses and presenting new opportunities to existing.

Greater Minneapolis-St. Paul Area

Led station time sales and digital sales efforts. New Business increased each Qtr at station. 2Q ’18 76%, 3Q ’18 141%, 4Q '18 155%. Digital 300%+ each Qtr.Managed Sinclair Digital assets for station, facilitating training and processes as well as pricing, structure and competitive products.Managed and analyzed developmental sales pipeline, rolling up.

Greater Minneapolis-St. Paul Area

Manage day to day operations of Minneapolis office.Create and present strategic media plans, direct media buying for all agency clients and serve as main agency media contact.Conduct regular client media reviews and present recommended adjustments when appropriate.Train and help develop new Click team members.Part of new business development team and.

St. Louis Park, Minnesota

Finished 2015 as top performer among 28 salespeople in Minneapolis at 122% of management forecasted budget.Represent KDWB, KQQL, KEEY, KTCZ, KFXN, KTLK-AM, ALT 93.3, Pride 96.7, Hot 102.5, Total Traffic and Weather, iHeart Radio and all station digital and mobile platforms.Utilize digital and mobile iHeartMedia assets to strengthen traditional client.

Greater Minneapolis-St. Paul Area

Directed the media and project management departments and had final approval of media plans and placement of an average of $10 million annually and pricing for all agency projects.Created the process and led regular strategic account reviews with the creative and account services team to assure creative messaging aligned with client business.

Greater Minneapolis-St. Paul Area

Negotiated with Hearst Television, Post Newsweek, Meredith and McGraw-Hill to receive and utilize Internet Broadcasting’s $15 million annually contracted GRP’s from partners.Developed and presented TV/Digital convergence strategies for Chief Revenue Officer and VP of Sales to assist in formulating plans to sell opportunities to agency and direct clients..

Greater Minneapolis-St. Paul Area

Successful media sales of 38 television stations encompassing ABC, CBS, Fox and NBC ranging from $5-7 million and overachieved budget by 10-16% annually.Negotiated and closed major sponsorships including Olympics, Monday Night Football, NCAA Basketball, Super Bowl and nontraditional opportunities to increase station income. Market list includes stations in.

Greater Minneapolis-St. Paul Area

Consultant with new company charged with developing marketing and advertising campaigns helping to promote product to a national audience in broadcast, print and online.Collaborated with owner in setting up call center and distribution channels for company as well developing and presenting sales presentations to retail buyers.

Greater Minneapolis-St. Paul Area

Successful media sales of 65 television stations encompassing FOX, WB and UPN achieving $2-4 million annually that accounted for 35% of total office revenue. Increased revenue on key accounts by closing special opportunities to advertising agencies and negotiating value added incentives.

Greater Minneapolis-St. Paul Area

Planned, estimated, negotiated, placed and analyzed all schedules for television, cable and radio in multiple markets to maximize budget and ROI.Developed and implemented criteria for sports buying in department to utilize efficiencies and enhance targeted placement.

Greater Minneapolis-St. Paul Area

Oversaw a list of advertising agencies and local direct accounts as well as cold calling to develop new business. Western International, BBDO, Evans Group and Circuit City were major accounts. Negotiated and closed deals to increase dollars and share with agencies and key local decision makers. Brief tenure due to station being sold and all management.

Greater Minneapolis-St. Paul Area

Estimated, negotiated, placed and analyzed all schedules for television, cable and radio in multiple markets.Secured value added and developed positive partnerships with station representatives.Researched and analyzed media for planned new market openings.Analyzed opportunities for Best Buy placement in syndicated programming and presented recommendations.

Greater Minneapolis-St. Paul Area

Duties included delinquency control of a unit of 1,985-retail installment Conventional, FHA and VA secured manufactured home loans throughout Minnesota, Wisconsin, Iowa and Upper Michigan.

Bachelor'S Degree, Organizational Communication/Public Relations

Activities and Societies: Varsity Baseball 1989-1992, Varsity Baseball Captain 1991, 1992

High School

Activities and Societies: Varsity Baseball, Football and Hockey, Varsity Football Captain, Student Council.