Ron Wagner Email & Phone Number

Philadelphia, Pa, Us

University Park, Pennsylvania, United States

This role is where career intersects with purpose and passion. After a long career as an up-and-coming marketing pro then Chief Marketing Officer in the private sector, the universe smiled upon me and I smiled back, accepting an opportunity to the lead the marketing and communications efforts for Penn State's most prominent college: The Smeal College of Business. In this role, I'm working alongside a great team to build the brand, generate leads, support sales and improve upon customer experience engagements...and I couldn't be happier. The Smeal College of Business is a top-20 business school nationwide across many dimensions and boasts almost 100,000 living alums worldwide.

Greater Philadelphia

Lion Advisors started germinating in 2019. What started as a desire became a passion-pursuit to elevate the growth of small to mid-market businesses. Startup, turnaround and scaling for rapid growth.

Jacksonville, Florida

Mac Papers & Packaging | Jacksonville, Florida Private Equity (PE) owned wholesale distributor of paper, packaging, wide format, facility supplies, and office products.Brought on board to establish, lead, and grow marketing function, as well as to build a new sales channel and define and measure CX strategy. Assembled, led, and coached the marketing team and inside sales team. Built and managed $1M marketing budget, created strategy and executed on start-up inside sales strategy. Reported to CEO. - Transformed marketing and optimized performance. Developed inside sales channel, rebuilt website, deployed CRM, implemented CX measurement program, created scorecards to evaluate performance, launched social media and SEO, and built Google Analytics.- Improved customer engagement through new sales channel, with 85% of accounts buying regularly, and with margins equal to or greater than legacy sales channel. Dramatically optimized page rankings for target keywords (from nothing) on Google and quadrupled web traffic.

Greater Philadelphia Area

The Judge Group | Wayne, Pennsylvania Staffing, consulting, and professional services firm, with offices in US, Canada, and India.Hired as first-ever executive marketing leader to redevelop function, including defining strategy for brand management and positioning, customer experience, lead generation, and social media. Built and managed $1.6M budget. - Generated multi-millions in revenue in 1 year and propelled monthly website traffic from 70,000 to 100,000 sessions steadily through rebuilding marketing function, initiating first-ever PPC strategies and SEO plans, redeveloping corporate website, establishing culture of measurement/analytics, and strengthening social marketing efforts.

Greater Philadelphia Area

ModSpace (former GE business) | Berwyn, PennsylvaniaPrivate Equity (PE) owned $500M North American market share leader in sale of modular buildings; acquired in 2018.Recruited to establish industry-leading position. Repositioned brand, conceiving digital/tech marketing (SEM, PPC, SEO) and website/social media (from nothing). Developed CX report to assess customer-facing performance. Led corporate communications, serving as spokesperson for media. Structured CEO-to-employee communications framework. Controlled $3M budget. Led 8 staff. Reported to CEO. Appointed as Interim Leader, US Sales Org (2016 to 2017; 2018).- Significantly optimized customers’ sales and service experience while improving online sales opportunities and organic lead generation by conceiving and developing online Instant Quoting and The Hub mobile app (both industry firsts). Leveraged data and identified trends to disrupt conventional thinking to transform customer journey. - Led company to dominate organic lead generation and digital customer experience/engagement, growing web sales 15% and increasing SEO-related sales 21% from 2017 to 2018; realized 21% reduction in cost-per-web opportunity over 4-year period.- Achieved 41% growth in website visits (via social media), boosted brand impressions 21% (11 million+ total), increased social media followers across all platforms 15%, and realized 306% growth in YouTube views from 2017 to 2018. Generated up to $500K in annual PPC ad equivalency/cost avoidance via social brand impressions.- Increased brand visibility, receiving aggregate customer feedback scores of 4+ on 5-point scale for speed, certainty, and simplicity. Lauded for perfect brand positioning on value equivalency line and “most customer-centric” brand in industry.- Convinced CEO to invest $1M on revised digital strategy, resulting in major growth from web opportunities.- Guided team in introducing new product that reached #4 market position within 3-year period.

Greater Philadelphia

GMAC | Fort Washington, PennsylvaniaGlobal financial services firm; businesses include GMAC Auto Finance, GMAC Bank, GMAC Insurance, GMAC Mortgage.VICE PRESIDENT, PRODUCT STRATEGY & INNOVATION (2008 to 2009)VICE PRESIDENT, MARKETING & BRAND DEVELOPMENT (2000 to 2008)Designated to revamp marketing team, strengthen retail lending brand, and provide sales leadership/support to 2,000+ staff across 400+ locations. Conducted market research and provided product development leadership. Facilitated stakeholder sessions to strategize on product. Controlled $11M B2B/B2C marketing budget. Oversaw 22 staff.- Developed B2B and B2C marketing strategy for Family First affinity program that supported $5B+ in annual revenue and represented 20% of overall lending volume.- Produced significant sales, ROI, and produced 200 million media impressions after rebranding, repackaging, and relaunching underperforming loan program (HomeStretch); media exposure compared to $5M in ad spend value.- Propelled brand awareness levels to surpass 50% with key target audiences after revamping and strengthening branding, as well as reimagining marketing tactics.