Ron Wilkinson Email & Phone Number

Orlando, Florida Area

Provides system development, growth and exit strategies, financial processes.• Took a year-long assignment as CFO/COO/Buyer with an aluminum export company attempting to rebuild its business by sending recycled aluminum to offshore manufacturers. Grossed $4M in first year• Worked with high end interior design company to build systems and internal controls, reconcile balance sheet accounts, separate payables cash from owner cash, risk assessment, budgeting and forecasting, future expansion. Increased their revenue from $1.5M to $3.0M, year-over-year• Worked with a large tire distribution company that was backed by SBA loans and purchased under fraudulent circumstances. Assisted owner/bank minimize losses. Helped owner build new business• Assisted a shared office space concept acquire additional properties and increase revenue by 25%• Took “systems driven” theme park design firm to “owner driven”, year-over-year growth results of 33%• Helped Tourism company improve financials / secure financing for asset financing and revenue growth• Worked with a manufacturing company to reorganize departments, re-work sales process and secure financing in order to keep the business from failing• Assisted Australian government-contract-proposal-writing company with organizing international accounting department, creating KPI’s, building cash-flow forecasting models, and evaluating accounting personnel• Provided CFO services to not-for-profit broadcaster after loss of financial leadership. Strategic planning to identify future business, improve profits, increase visibility/identity, staff evaluation• Worked with a multi-location Orthodontic practice to improve accounting, acquire additional offices, provide financial analysis for owner’s ancillary businesses• Referred by a bank to work with a client whose wholesale tire business struggled with financials, reporting and profits. Crafted recovery plan to protect bank loans

Central Florida

Provides accounting and financial services to start-ups, not-for-profits and other companies in need of support, on a limited engagement basis. Key Accomplishments:• Developed strategic business plan to increase Online Marketing firm’s margin from 22% to 30% through receivables management, operational streamlining, and alternate revenue stream.• Contract CFO for Local Advertising Agency, implemented new billing system reducing DSO 30%.• Contract CFO during start-up phase of food truck business, built financial structure, improved operational processes, created pricing model.• Developed Advisory Board, facilitated meetings/strategy sessions for recruiting firm & elder care provider.• Created self-sustainability model for elder care facility, ballet company, tech school and other NFPs.• Consulted with Urban League CEO & Board to build a center for training and employing the unemployed funded by: national companies, local governments, local business, local philanthropic organizations. • Led local chamber of commerce with growth model and Board development.• Directed nationally syndicated columnist in the creation of a 501(c)3 to benefit children.

Tampa/St. Petersburg, Florida Area

Began as unpaid consultant when this Start-up venture was created in 2015. After about 17 months I was then hired on as CFO to help with all aspects of the business including not only financials but contracts and sales and HR. Was responsible for negotiating all of the client contracts. Worked with CEO to create pricing matrices and build budgets. Assisted with finding new talent, negotiating salaries, completing hiring packets and other on-boarding tasks. Also responsible for terminating employees and completing the termination process. Negotiated group health contracts, risk insurance packages and annual reviews of each. Handled all banking functions, accounts receivable and accounts payable. As a small start-up it was difficult to have clean separation of duties.

Media Accounting Services was created to help the smaller, independent advertising agencies with accounting, finance, or other related needs. With almost 25 years in the radio and television industry I have gained extensive knowledge in these areas, as well as operations.

Ucf Campus, Orlando, Fl

Counsel and consult with UCF students to help them think like, act like and become entrepreneurs. Work to help them bring their creative thoughts from Ideation through to Validation and beyond. Help students currently operating companies with accounting, finance, operations and growth strategies.

Orlando, Florida Area

Providing financial leadership for eleven profit centers across Florida. Responsible for all accounting and financial reporting, operational policies, internal controls, department leadership. Key Accomplishments:• Documenting departmental procedures and creating internal controls to protect the shareholders.• Performing ongoing analysis of all processes to identify workflow changes to improve operational effectiveness.• Preparing financial analyses and strategic business planning documents to assist with decisions concerning market profitability, operations, pricing, staffing, compensation and capital equipment.• Improving satellite office execution and accountability by developing and managing variance reporting.• Leading budget process initiative to improve reporting and analysis, timeliness and quality.

Provided financial leadership for forty-one profit centers over twenty programs in twenty-two locations. Responsible for acquisitions, alternative revenue streams, operational policies, internal controls, Finance Department leadership, strategic plan implementation. Key Accomplishments:• Reduced accounts receivable aging from $500k over 90 days to less than $50K in first three months.• Implemented controls and trained staff to dramatically improve audit results in first year.• Developed a new budget workbook reducing the time necessary to create and monitor annual budgets.• Taught managers to create/understand variance reporting to better manage department funds.• Led staff in creation of accounting policies/procedures to help standardize and clarify processes.• Initiated senior management workshop designed to bring the concept of Social Enterprise to Quest in order to supplement revenue and insulate against the volatility of state funding.• Led a team of Quest employees through the process of acquiring a charter school in order to expand organization footprint and increase awareness of Quest in our Tampa market.• Built business plan and assisted with the creation of a school for children with Autism.

Provided accounting, budgeting and financial analysis and support for multiple departments. Managed annual expense budgets in excess of $20 million. Monitored and reconciled monthly capital spending. Prepared thorough month- and year-end financial reports and partnered with department heads to prepare annual plan and revenue/expense forecasts. Key Accomplishments:• Only controller in entire company (radio, TV, publishing) to receive a grade of “A” when 2004-2005 year end Sarbanes-Oxley testing and auditing was complete. Received “A” grade for 2005-2006 also.• Resolved aged accounts receivable problem resulting in DSO below 69 days with 90+ under 3%.• Created monthly sales analysis resulting in equitable account distribution and results-based comp plan.• Initiated monthly meetings with Sales to provide enhanced communication and feedback resulting in significantly reduced sales credits and write-offs resulting in savings of $250K per year.

Hired to help station recover from failed audit. Created governance standards and systems to help station meet and exceed audit standards as well as handled all the budgeting, accounting and financial analysis. Months after starting, Viacom merged with CBS and market consolidation caused my short tenure. Key Accomplishments:• Successfully built systems and controls to comply with audit guidelines.• Trained, rather than replaced, remaining staff to work within guidelines and controls and helped them understand the audit process.

Provided accounting, budgeting, and financial analysis for three station radio group in the Tampa/St. Petersburg market. Monitored and reconciled monthly and annual capital budget. Prepared month- and year-end financial reporting and worked with department heads to prepare the annual plan, revenue and expense budgets, and variance reporting. Key Accomplishments:• Worked with the GM to computerize the Sales staff providing them with laptops and a new traffic system to take live avails reports in the field when working with clients.• Developed a new pacing report for Sales management resulting in more accurate projections.• Saved several thousand dollars a year by initiating a new expense reporting system for Department Heads and the Sales Staff.• Completed CSS Talent Focused Management training and Creative Problem Solving Facilitator training resulting in understanding of Account Executives and the ability to resolve issues with staff and clients.