Roque Chavis Email & Phone Number

Piedmont, OK, US

Houston, Texas, US

Oklahoma City, OK, US

• Partnering with Product, Design, and Engineering teams to distill user research goals and objectives, creating research plans, outlines and testing guidelines for execution and alignment.
• Leading and conducting mixed methods user research while remaining cognizant of overall research goals, timelines, and deliverables.
• Analyzing quantitative and qualitative research findings, generating tactical and strategic insights for actionable outcomes.
• Conducting regular analysis of behavioral user metrics via measurement tools, tagging and surfacing issues to Support and Product teams where applicable.
• Creation and management of an internal research repository, allowing for ease of finding rediscovery and cross-organizational knowledge sharing.
• Facilitated discovery sessions with users on behalf of Product teams to build an understanding of needs and pain points, unpacking and synthesizing data, and presenting summary and findings for next steps.

Oklahoma City, OK, US

• Engaged directly with Directors, Product Managers, and key stakeholders to define and articulate UI/UX requirements, driving the vision for over 100 promotional product launches.
• Spearheaded the creation of high-fidelity mockups, ensuring adherence to product and licensor specifications while harmonizing with brand and design system guidelines.
• Oversaw the front-end development and quality assurance promotional and content-rich web pages, enhancing user experience and interface quality.
• Regularly leveraged Google Analytics to track user engagement and purchase patterns across web properties, identifying key areas for improvement and strategic opportunities.
• Championed site-wide accessibility initiatives to meet WCAG 2.2 guidelines, resulting in approximately 25% improvement in accessibility scores.
• Developed and maintained a modular rapid prototyping library, reducing mockup and prototype creation time by 80%.

Oklahoma City, Oklahoma, US

• Partnered with Product Managers to strategically enhance products, leveraging Agile/Scrum methodologies to integrate user feedback and requests into both new and existing solutions.
• Conceptualized and delivered a range of user-centric designs, from wireframes to high-fidelity mockups and interactive prototypes, aligning with user requirements and project scopes within agile sprint deadlines.
• Collaborated closely with development teams to guide the design-to-development transition, ensuring fidelity, consistency, and usability of final products through rigorous testing cycles.
• Monitored product deployments and usage by the Sales team to gauge adoption rates, gathering insights for future optimization and enhancement phases.
• Led comprehensive design audits and reviews to uphold and refine design system standards, pinpointing and addressing opportunities for ongoing enhancement and consistency across platforms.
• Drove user experience innovation by working closely with the UX team to define target audiences and personas, conducting in-depth usability studies to uncover and mitigate user experience pain points, and effectively.

Tulsa, OK, US

• Uncover customer needs beyond the immediate transaction, and successfully transition the customer to the appropriate source to address the need.
• Monitor bank vaults to ensure cash balances are correct, and day to day operations are correctly entered into the system.
• Coach and develop new associates, ensured that new hires were following established policies and procedures while on the floor.

Columbus, Ohio, US

• Deliver the Total Customer Experience to all customers to build memorable customer experiences and meet sales goals.
• Meeting stores sales goals of units per transactions, average dollar sales, sales per associate hour, and customer conversion.
• Replenish and maintain sales floor and appearances while maintaining front of shop awareness and customer engagement.

• Proactively sourced and cultivated relationships with new clients, expanding the client base by 80% within 6 months.
• Led comprehensive needs assessment sessions to evaluate clients' digital footprints, identify growth opportunities, and pinpoint challenges, setting clear benchmarks for their business and projects' success.
• Developed and refined scalable design solutions, continuously incorporating client feedback to meet evolving needs.
• Implemented and managed regular website maintenance protocols to ensure optimal performance and reliability.
• Significantly boosted clients' online visibility by optimizing their presence on Google, Bing, and Yahoo! local business listings, enhancing their search engine rankings and increasing web traffic by approximately 60%.
• Empowered clients with the skills to independently update content and images on their websites using content management systems, enhancing their autonomy and confidence, as evidenced by a 50% reduction in support.

San Francisco, CA, US

• Ensured a neat and clean shopping experience for all guests.
• Received, sorted, and placed new products on the sales floor from all morning merchandise shipments.
• Assisted with all marketing tasks from midday updates to reorganizing store layouts for optimum shop-ability due to new sales.

• Established clientele, assessed needs, and identified current website problems and solutions.
• Managed all client relations.
• Creation, implementation, and maintenance of client sites, updating technologies as needed.

Los Angeles, CA, US

• Assisted e-Florists’ by claiming their local business listings on major search engines to enhance search engine optimization.
• Responded to e-Florists’ questions and concerns to the process as they arose.
• Regularly tracked listings efficiencies suggesting changes as needed and updating current websites as needed.

• Designed, developed, and tested websites to company and industry standards for future client use.
• Responded to client questions, completed changes to websites as requested, and suggesting updates where needed.
• Shadowed employees in everyday business operations and client relations.

Bachelor'S Degree, Marketing

Associate'S Degree, Marketing

Undergraduate, Office Information Systems Technology

Certificate, Web Design & Development