Rosa Zeegers work email
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Navigating today’s ever-changing landscape is both a challenge and an opportunity for companies. Fusing an extensive senior leadership, global marketing, M&A, and business development background across market leaders and iconic brands National Geographic, Mattel, KLM Royal Dutch Airlines, and Unilever, I uncover and exploit these unchecked opportunities, meeting demanding consumer needs while creating highly competitive market leaders that drive sustained and profitable growth. I am passionate about creating and executing groundbreaking strategies, based on solid consumer insights, that turn around and/or grow an organization through both acquisitive and organic growth.A true global citizen with extensive multicultural operational experience and fluent in five languages, I have the humble distinction of having built markets and brands on every continent worldwide. Extremely collaborative by nature, I work in partnership across diverse cultures and teams to grow value and business globally. Leveraging my deep experience managing P&Ls, transforming global brands, and developing/implementing extremely successful brand, marketing, and retail growth strategies, I build, and guide high-performing organizations, and teams, to consistently exceed business objectives across multiple and diverse markets. Noted for:✔ Serve(d) on six Boards of both for-profit and nonprofit entities that include EZCORP – publicly traded, second biggest global pawn store entity (Austin, TX); QIDDIYA Investment Co. – Sports, Culture, and Entertainment Park (Riyadh, KSA); OP2Labs - Nutritional supplements high growth company (Fort Worth, TX), AHA Foundation, Chairman – Nonprofit for Women’s Rights (Washington, DC); Full Story Foundation – Nonprofit for Journalists (Washington, DC). Ukleja Center for Ethical Leadership (Nonprofit for Education of CSULB).✔ Versatile marketing and brand growth strategist with a record of innovative and successful brand launches. Identifies and capitalizes on opportunities that maximize business potential.✔ Grew Mattel’s Consumer Products Group from a one-brand entity into an eight-brand $2.8B (retail sales) business, launching seven highly successful brand extensions into a new licensing programs that added compound sales growth of 40% annually.✔ Redesigned and relaunched global brands worldwide, (KLM, Barbie™, Monster High™, and National Geographic). Opened up new channels/markets, turning Kids and Corporate brands into lifestyle brands. Relaunched digital programs and ecommerce businesses and increased revenues and profits by double digits.
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PartnerNewport LlcLos Angeles, Ca, Us
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Member Board Of DirectorsOp2 Labs Jan 2024 - PresentFort Worth, Texas, Us -
PartnerNewport Llc Jul 2021 - PresentSan Francisco, Ca, UsNewport is a unique, national business advisory firm that offers experience-based, client-centric solutions that help CEOs and owners of middle market companies grow, de-risk, and realize their company’s value.
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Chairman Of The Board Of DirectorsThe Aha Foundation Oct 2016 - PresentBethesda, Md, Us -
Founder And CeoBrandfolia, Llc 2016 - PresentAs founder of this global brand strategy consulting company, provide brand strategy development across the entire value chain from consumer insights to product/services launch for companies worldwide. Provide advisory services around creating organizational infrastructure and building trust relationships. Serve as a thought leader in operating business in diverse cultures globally. Representative client engagements include: ✔ The AHA Foundation (Nonprofit, Women’s Rights Advocacy) – Developed the “One Brand, One Voice” strategy that turned around organization from a loss-making operation to a thriving nonprofit with a multimillion-dollar budget and impact worldwide. (2016)✔ EdgeSoft (a high-tech startup within an existing high-tech company) – Developed brand and go-to-market strategy for a new search tool for city governments. Led team that managed product development and sales planning. (2019 – 2020)✔ Saudi Ministry of Tourism and Boston Consulting Group – Developed Brand Promise and architectural theme for Qiddiya (a mega entertainment, culture, and sports park project under Crown Prince Mohammed bin Salman’s ‘Vision 2030’). (2020; three-month project)
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Advisory Board MemberQiddiya | القدية Mar 2017 - Dec 2021Al Nakheel, Riyadh, Riyadh, Sa -
Independent DirectorEzcorp Apr 2018 - Apr 2021Rollingwood, Texas, UsMember of the NOminating Committee -
Executive Vice President Consumer Products And ExperiencesNational Geographic Partners 2016 - 2018Washington, Dc, UsBrought in by CEO of 21st Century Fox to revitalize, grow, and lead all consumer products businesses (Global Books Publishing, International Magazines, Ecommerce, Live Events, Kids, Consumer Products Licensing, Location Based Entertainment and Maps). Managed global revenue of $200M; $30M in profits. Oversaw 200 people across 40 countries. NGP was sold to Disney Corporation in 2017. -
Chief Marketing OfficerJustice 2015 - 2016Columbus, Oh, UsServed as CMO for this largest premier tween specialty retailer in the world. -
Senior Vice President Global Business Development ǀ Director Of Marketing (Europe)Mattel 2001 - 2014El Segundo, California, UsLed team of 200, operating in 150 countries. Doubled the global consumer products business from $1.5B to $2.8B in three years. Developed and launched Mattel’s global entertainment strategy. Oversaw Barbie™ 50th anniversary celebrations in all international markets. Grew Barbie’s sales 11% after eight years of decline. -
Vice President Marketing, Klm ǀ Director Of Brand ManagementKlm Royal Dutch Airlines 1995 - 2001Amstelveen, NlOversaw brand and loyalty management, marcom, in-flight entertainment, marketing services, and market research. Served on KLM Leadership Team. Led team of 80. Upgraded World Business Class and the frequent flyer program. Introduced ‘Economy Plus’ (still flying today) as the first in the airline industry. -
Marketing And Sales – Positions Of Progressive Responsibility And AchievementUnilever 1990 - 1995Blackfriars, London, GbLaunched detergent and personal care brands in the Dutch market. Grew sales and profits by 50% in two years. Launched Magnum Ice cream. Introduced Category Management at retail for Unilever worldwide and at Ahold in The Netherlands.
Rosa Zeegers Skills
Rosa Zeegers Education Details
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Dutch Institute Of MarketingMarketing -
Free University AmsterdamGerman Literature
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Harvard UniversityCorporate Governance
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Insead, Fontainebleau, France (Harvard University Subsidiary In Europe)People Management
Frequently Asked Questions about Rosa Zeegers
What company does Rosa Zeegers work for?
Rosa Zeegers works for Newport Llc
What is Rosa Zeegers's role at the current company?
Rosa Zeegers's current role is Partner.
What is Rosa Zeegers's email address?
Rosa Zeegers's email address is ro****@****oup.com
What is Rosa Zeegers's direct phone number?
Rosa Zeegers's direct phone number is +120291*****
What schools did Rosa Zeegers attend?
Rosa Zeegers attended Dutch Institute Of Marketing, Free University Amsterdam, Harvard University, Insead, Fontainebleau, France (Harvard University Subsidiary In Europe).
What skills is Rosa Zeegers known for?
Rosa Zeegers has skills like Brand Management, Product Development, Marketing Strategy, Management, Cross Functional Team Leadership, Brand Licensing, Strategic Planning, Product Marketing, Licensing, Crm, Strategic Partnerships, Business Strategy.
Who are Rosa Zeegers's colleagues?
Rosa Zeegers's colleagues are Dennis Albano, Kyle Jenks, P. Richard Gessinger, Kevin Poole, Domingo Agramonte, John E. Sullivan, Eran Tagor.
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