Rose Evans Email & Phone Number

Us

Market Planning, Campaign Creation/Implementation; Content Development for Marketing Communication tools/collateral; website strategy/design oversight/management; RFP/proposal responses; SEO/Social Media Strategy; PR/Media/Advertising Program Management; Business Intelligence Research; and Program Analysis.

Ny, Ny - Mobile & Saas Technology Marketing

$1.5bn+ global provider of enterprise mobile technologies including device, managed services, M2M, mAnalytics, and expense management software solutions. Senior Field Marketing Americas Lead – Selected to budget, plan, and execute industry, regional, and global campaigns, Federal channel support, customer advocacy/VOC programs, and events based on compelling customer offers and core value proposition. Managed sales enablement support, Social Media strategy, SEM activities, website content creation/updates, collateral development, cross-functional team management, program measurement, PR/thought leadership, and teleprospecting programs for corporate, partner, and product propositions. Selected Achievements: Developed global marketing campaigns, inclusive of cross/up-sell propositions, with a focus on synchronizing campaign, event, and teleprospecting initiatives with compelling key brand/product messaging, audience segment acquisition, and targeted call-to-actions (CTA); efforts resulted in over $15M in qualified revenue opportunities; recipient of (1) Vodafone Stars Award; (1) SHINE nomination; (1) vendor finalist: Campaign of the Year.

Quincy, Ma - Uc Collaboration Tools & Saas Technology Marketing

$500M+ technology company specializing in the development and provision of video, web, audio and streaming conferencing services, software (SaaS), and equipment.Director, Marketing/Product Marketing – Appointed to lead planning/budgeting/execution for global marketing and Federal programs, events, campaigns and teleprospecting for value-differentiating software & service portfolio with channels/partners/customers; GTM strategy/product launch support inclusive of alpha/beta customer implementation, launch comms, collateral development, sales training, and program measurement; PR/advertising/thought leadership and analyst program management; customer advocacy program management; executive/internal/external comms; and RFP responses.Selected Achievements: Developed global Go-To-Market Strategy/Plan to support over $150M in projected revenue; established metrics, tracking, forecasting and ROI reporting; NA lead on promotion of BT Showcase Centers; contributed to $30M in Sales pipeline per global marketing activities; responsible for managing/coaching/training 3 – 8 direct reports; fostering critical internal/external relationships with cross-functional teams, partners, vendors, analysts, associations; recipient of (2) BT Value Awards and seven (7) team Partner of the Year Awards.

Altanta, Georgia - Event Mareting Strategy, Management

$7M Events Agency that produces and manages corporate events including trade shows, road/mobile tours, corporate meetings, user groups, symposiums and customer events.Account Manager – Commissioned to accelerate growth through marketing initiatives, customer relationship management, cross/up-sell, and business development efforts. Selected Achievement: Sourced $3M in revenue opportunities through development and execution of integrated campaign activity and subsequent lead management.

Dayton, Ohio Area - Marketing/Advertising/Web Design & Creation

Primary client: Start-up Ad Agency that specializes in creation of digital and traditional marketing, PR, media, advertising, and online strategy/positioning programs.Director, Client Services – Retained to develop operational procedures, implement client relationship management strategies, and position the Agency in the regional marketplace.Selected Achievements: Secured key Agency account that increased sales revenue by over 20%; doubled billings for 3 top-tier accounts through cross-selling and relationship management activities; implemented process/quality control structures; and oversaw Agency PR/marketing activities.

Dayton, Ohio Area - Exhibit Marketing, Design, And Fabrication

Key member in growing exhibit marketing/design/fabrication company from $4M to $18M nationally recognized firm.Selected Achievements: Over 11-year period, led company in annual compounded growth of 19% while reducing overhead costs, lowering error margins, and creating gains in gross profit; twice doubled sales in a 4-year period; led departments through top-tier change in leadership; and maintained a 97% client retention rate. Managed 20+ reports with responsibilities that included sales, marketing, RFPs, PR/corporate communications, customer service, events/trade show program development/management.Executive Vice President, Client Relations & Services (2001 – 2003) Sales/Marketing Director (1996-2000) Sales/Marketing Manager (1993-1996) Marketing Coordinator (1992-1993)