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Senior Professional with over 15+ years of global marketing, product marketing, communications, and events experience, with an intense passion for solving problems, pushing the boundaries, and realizing results. Proven track record of leading and executing a range of successful global marketing strategies designed to identify customer needs, strengthen market positioning, build strategic relationships, and reach revenue goals. Expertise includes:• Annual Strategic Market Planning• SEM/SEO/PPC/Social Media Strategy and Content Creation• Demand/Lead Gen Campaign Strategy/Execution/Nurture/Measurement Programs• Customer Engagement/Loyalty/Advocacy Programs• Go To Market Strategy/Product Launch/In-life Management Programs• Traditional Content Development/Sales Enablement/Training Programs• PR/Media/Advertising/Thought Leadership Programs• Marketing Communications/Brand Evangelism/Corporate Comms Programs• Channel/Sales/Partner/VAR Strategy/Co-op Program Management• Events Strategy/Program Management/Measurement• Business Intelligence/Competitive Research/Analysis• Operations/Program/Process Management• RFP/RFI Response Program/Team Management• SalesForce.com/Marketo/Eloqua/GovWin Experience• Vendor/Partner Contract Negotiations/Management• Employee Development/Coaching/Management (inclusive of international team/employee
Independent Contractor
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Marketing ConsultantIndependent Contractor Sep 2013 - PresentUsMarket Planning, Campaign Creation/Implementation; Content Development for Marketing Communication tools/collateral; website strategy/design oversight/management; RFP/proposal responses; SEO/Social Media Strategy; PR/Media/Advertising Program Management; Business Intelligence Research; and Program Analysis.
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Senior Field Marketing Lead - AmericasVodafone Global Enterprise May 2012 - Sep 2013Ny, Ny - Mobile & Saas Technology Marketing$1.5bn+ global provider of enterprise mobile technologies including device, managed services, M2M, mAnalytics, and expense management software solutions. Senior Field Marketing Americas Lead – Selected to budget, plan, and execute industry, regional, and global campaigns, Federal channel support, customer advocacy/VOC programs, and events based on compelling customer offers and core value proposition. Managed sales enablement support, Social Media strategy, SEM activities, website content creation/updates, collateral development, cross-functional team management, program measurement, PR/thought leadership, and teleprospecting programs for corporate, partner, and product propositions. Selected Achievements: Developed global marketing campaigns, inclusive of cross/up-sell propositions, with a focus on synchronizing campaign, event, and teleprospecting initiatives with compelling key brand/product messaging, audience segment acquisition, and targeted call-to-actions (CTA); efforts resulted in over $15M in qualified revenue opportunities; recipient of (1) Vodafone Stars Award; (1) SHINE nomination; (1) vendor finalist: Campaign of the Year. -
Director, Marketing/Product MarketingBt Conferencing Jul 2007 - Jul 2012Quincy, Ma - Uc Collaboration Tools & Saas Technology Marketing$500M+ technology company specializing in the development and provision of video, web, audio and streaming conferencing services, software (SaaS), and equipment.Director, Marketing/Product Marketing – Appointed to lead planning/budgeting/execution for global marketing and Federal programs, events, campaigns and teleprospecting for value-differentiating software & service portfolio with channels/partners/customers; GTM strategy/product launch support inclusive of alpha/beta customer implementation, launch comms, collateral development, sales training, and program measurement; PR/advertising/thought leadership and analyst program management; customer advocacy program management; executive/internal/external comms; and RFP responses.Selected Achievements: Developed global Go-To-Market Strategy/Plan to support over $150M in projected revenue; established metrics, tracking, forecasting and ROI reporting; NA lead on promotion of BT Showcase Centers; contributed to $30M in Sales pipeline per global marketing activities; responsible for managing/coaching/training 3 – 8 direct reports; fostering critical internal/external relationships with cross-functional teams, partners, vendors, analysts, associations; recipient of (2) BT Value Awards and seven (7) team Partner of the Year Awards. -
Account ManagerNth Degree Events May 2006 - Jul 2007Altanta, Georgia - Event Mareting Strategy, Management$7M Events Agency that produces and manages corporate events including trade shows, road/mobile tours, corporate meetings, user groups, symposiums and customer events.Account Manager – Commissioned to accelerate growth through marketing initiatives, customer relationship management, cross/up-sell, and business development efforts. Selected Achievement: Sourced $3M in revenue opportunities through development and execution of integrated campaign activity and subsequent lead management.
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Director, Client ServicesBusiness Consultant Dec 2003 - May 2006Dayton, Ohio Area - Marketing/Advertising/Web Design & CreationPrimary client: Start-up Ad Agency that specializes in creation of digital and traditional marketing, PR, media, advertising, and online strategy/positioning programs.Director, Client Services – Retained to develop operational procedures, implement client relationship management strategies, and position the Agency in the regional marketplace.Selected Achievements: Secured key Agency account that increased sales revenue by over 20%; doubled billings for 3 top-tier accounts through cross-selling and relationship management activities; implemented process/quality control structures; and oversaw Agency PR/marketing activities.
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Executive Vice President, Client Relations & ServicesExhibit Concepts Mar 1992 - Nov 2003Dayton, Ohio Area - Exhibit Marketing, Design, And FabricationKey member in growing exhibit marketing/design/fabrication company from $4M to $18M nationally recognized firm.Selected Achievements: Over 11-year period, led company in annual compounded growth of 19% while reducing overhead costs, lowering error margins, and creating gains in gross profit; twice doubled sales in a 4-year period; led departments through top-tier change in leadership; and maintained a 97% client retention rate. Managed 20+ reports with responsibilities that included sales, marketing, RFPs, PR/corporate communications, customer service, events/trade show program development/management.Executive Vice President, Client Relations & Services (2001 – 2003) Sales/Marketing Director (1996-2000) Sales/Marketing Manager (1993-1996) Marketing Coordinator (1992-1993)
Rose Evans Skills
Rose Evans Education Details
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Journalism / Pr
Frequently Asked Questions about Rose Evans
What company does Rose Evans work for?
Rose Evans works for Independent Contractor
What is Rose Evans's role at the current company?
Rose Evans's current role is Senior Marketing Professional.
What is Rose Evans's email address?
Rose Evans's email address is rose.evans@bt.com
What is Rose Evans's direct phone number?
Rose Evans's direct phone number is 193735*****
What schools did Rose Evans attend?
Rose Evans attended Bowling Green State University.
What skills is Rose Evans known for?
Rose Evans has skills like Program Management, Account Management, Crm, Strategic Partnerships, Managed Services, Sales, Product Marketing, Go To Market Strategy, Solution Selling, New Business Development, Marketing, Telecommunications.
Not the Rose Evans you were looking for?
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5yahoo.com, ptc.edu, backroads.net, embarqmail.com, ptc.edu8 +186498XXXXX
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Rose Evans
A Nonprofit Executive Board Leader (Strategic Administration & Executive Human Resource /Business Development Fundraiser / Incremental Growth & Dei)Washington Dc-Baltimore Area -
2levinmgt.com, advancerealtygroup.com1 +130142XXXXX
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