Rose Bender Email & Phone Number

Sunnyvale, CA, US

New York, NY, US

• Collaborated with stakeholders from 23 global organizations to define and manage an iterative communications strategy in alignment with coalition goals.
• Created and maintained digital marketing processes, tools, and platforms, including two websites, email marketing, digital asset management, community forum, project management, and center of excellence (COE).
• Developed and distributed guidelines and standards, including training and onboarding, workflow documentation, content templates, and style and accessibility requirements.
• Created project management systems, providing training, process documentation, templates, job aids, ongoing support, and opportunities for feedback.
• Managed project intake, reviewing and prioritizing incoming projects from 4,000+ coalition members. QA roughly 30 outgoing projects monthly for publication on the website.
• Planned, developed, and published IAWG Insider, a monthly newsletter that averages a 26% open rate.

New York, NY, US

• Managed the IAWG.net redesign, working with cross-functional stakeholders, creative agency, and freelancers on design, architecture, audit, and migration in March 2020.
• Oversaw build of IAWGFieldManual.com, an interactive microsite that allows field implementers to use the 300-page technical resource more effectively. Worked with cross-functional stakeholders, creative agency.
• Developed and implemented strategy for IAWG Insider, a monthly newsletter that shares resources, news, and events in the field.

New York, NY, US

• Managed website, event, and email technology. Acted as the first point of contact for content owners. Leveraged these relationships to collect and provide feedback, understand needs, advocate for change, and prioritize.
• Managed the overhaul of the communications stack from procurement to the onboarding of 14 departments. Reimagined marketing processes to use data and automate marketing to reach segmented audiences, driving a 30%.
• Created and distributed standards and guidelines, covering workflows, templates, style, and accessibility, saving the team 100+ hours of support and troubleshooting monthly.
• Optimized project intake process for 80 monthly events. Prioritized, assigned, and ensured the quality of bespoke branding, social, email, website, and survey for each event, reducing schedule variance by 45% and.
• Managed cross-channel editorial calendar. Delivered customized multi-media content, including web, email, newsletters, apps, video, events, and more. Led a team of five in content ideation and development..
• Partnered with events teams to support three large-scale annual events, creating a customized experience for segmented audiences, including parents, incoming students, alumni, and donors living around the globe.

New York, NY, US

• Managed content strategy for NYU alumni website. Led mobile-responsive website redesign and holistic content audit and optimization.
• Oversaw and executed content planning, writing, editing, and publishing three newsletters, including NYU Alumni Connect, a monthly newsletter that drove 54% website engagement.
• Collaboratively planned and published content on social channels.
• Supported Alumni Relations staff with website development, email marketing, social media, and project management services. Developed printed materials, graphic identities, video, and other digital assets as needed.
• Provided communications support for an average of 40 events each month, including bespoke branding, social media, email, website, and survey.

Philadelphia, PA, US

• Curate, wrote, edited, scheduled, and published content for three publications, website, and social media.
• Monthly email campaigns consistently yielded a 23.6% open rate, 7.8% higher than industry average at that time.
• Created and maintained editorial calendar for three publications and five social media profiles.
• Acted as liaison with stakeholders across the University to generate pitches for potential targets in earned media. Increased University­wide coverage by more than 50%.
• Collaborated with multiple stakeholders to develop story ideas for website, publications, and media. Field at least three news submissions daily.
• Created and maintained media archive and digital asset management system, organizing more than 6,000 photos, videos, and logos.

Sandy Springs, Georgia, US

• Hired and trained new employees. Managed four to six employees per shift.
• Provided excellent customer service.
• Employed guerrilla marketing techniques, handing out at least 144 sandwich samples and menus weekly, to reach new customers in University City.
• Promoted to manager after two months.

Philadelphia, PA, US

• Organized and maintained database of web, print, and broadcast news clips.
• Composed press releases, media alerts, and articles for The Franklin Institute’s monthly newsletter.
• Utilized social media to promote visitor interaction, event promotion, and contests.
• Performed event-planning activities for media alerts, programming events, and The Franklin Awards.

Braintree, MA, US

• Utilized social media to optimize listener engagement.
• Composed public service announcements for air and web use.
• Moderated user-generated content on the web and social media.
• Developed user interaction activities and performed all event planning for public appearances.
• Practiced excellent customer service while managing prize distribution and prize winner database.

Philadelphia, PA, US

• Employed part-time to complete search engine optimization project which began during a prior six month internship.

Philadelphia, PA, US

• Cultivated, edited, and published content for daily intranet and updated website content as needed.
• Created flash banner advertisements each month for specified product lines.
• Streamlined meta tags, keywords, and titles for improved search engine optimization andmanagement.
• Wrote instructional manual for publishing intranet and trained one co-op.

Master’S Degree, Integrated Digital Media

Bsba, Business Administration, Marketing, Public Relations