Rose Anne Cooper Email & Phone Number

Rochester, NY, US

Marketing lead for Paychex's Major Market, Customer Success, Small Business, and virtual sales teams. Paychex is a leading provider of B2B SaaS technology to support human capital management and an enhanced employee experience.Responsible for the development of go-to-market strategies for robust B2B SaaS product set, including naming, positioning.

Leads high-volume B2B accounts with responsibility for nearly $8MM in annual agency revenue. Assists in achieving agency revenue targets through retention and upsell initiatives. Actively participates in new business efforts and new client onboarding. Establishes strategic relationships with clients and serves as a key business consultant, translating.

Responsible for customer acquisition strategy and tactical execution at leading independent girls’ school. Oversees marketing communications, brand experiences, events, and sales cycle for admissions department and plays a key role in retention initiatives for whole school population.

Selected to lead marketing strategy and initiatives for national-level accounts, representing more than 20% of Martino Flynn’s annual revenue. Clients include Paychex, Dick’s Sporting Goods, Golf Galaxy, MassMutual, Sucrets, Welch Allyn, and the Mentholatum Company.Develops and deploys thoughtful, trackable marketing strategies on behalf of the agency's.

Rochester, New York Area

Develops and executes growth-oriented business and marketing plans for more than 15 of the firm’s most strategic practice groups and industry teams. Supports proposal development and new business initiatives, including RFPs, for these groups. Manages marketing budgets and KPI/ROI reporting for all supervised groups.Leads and supervises the creation of.

Rochester, New York Area

Key account manager and lead strategist, serving both client service and account planning & research departments. Managed multiple large-volume accounts and over $1 million in annual revenue. Clients included Dick’s Sporting Goods, Prestige Brands, Mass Mutual, Reverse Mortgage Funding, Golf Galaxy,The Mentholatum Company, and W. F. Young,Inc.Developed and.

Rochester, New York Area

Rochester, NY

Rochester, New York Area

Experienced developing strategic and tactical recommendations for new product launches, brand restages, test markets, & challenger brands.Presented digital marketing strategies, tactics, and results reporting to client management. Digital recommendations resulted in a more than 20% increase in client digital spend with agency. Client results included.

Primary day-to-day contact for multiple client accounts, overseeing all facets of project execution from conception through delivery, including creative briefs, budget proposals, time lines, and results reporting. Skilled at building client relationships and fostering agency-client collaboration. Clients included W. F. Young, Inc., Golf Galaxy, The.

Provided comprehensive media relations and outreach for variety of B2B and B2C clients, developing media lists, creating story lines and pitches, and authoring press releases. Clients included Eastman Kodak Company, North American Breweries and the Ford Dealers of Western New York.Successfully pitched stories and secured media coverage for clients in local.

Managed multiple client accounts across all areas, working closely with agency and client team members. Tracked current and future projects as well as work traffic between client and agency, and supervised both internal and external project execution. Utilized project management skill to ensure seamless delivery and quality of final product, as well as.

Led weekly status meetings and provided project management structure for strategy department, giving department a clear view of current tasks, priorities, and project time lines.Researched competitive environment and branding strategies during agency pitch process, resulting in new business growth. Worked directly with CSO and CMO throughout pitch.

Created strategic plan for Wegmans Brand items in highly competitive Italian category. Made recommendations for marketing mix, including pricing tactics, and further identified target consumer audience.Collaborated with marketing team members on social media and digital marketing plan for Wegmans brand, including recommendations regarding iPhone.

Implemented multiple online learning modules for students, including web-based classroom notes and academic incentive programs.Personalized student learning experience by developing database to track student improvement and designing individualized study plans.

M.B.A., Marketing/Brand Management/Entrepreneurship

Activities and Societies: VP of Communications-Simon Volunteers, Simon Marketing Association, Simon Association of Women MBAsBeta Gamma.

M.S., Mathematics

Activities and Societies: Graduate Student Assembly

B.S., Mathematics

Activities and Societies: Phi Beta Kappa Gamma of North Carolina, Richard R. Bernard Society of Mathematics