Rose Anne Cooper Email & Phone Number

Rochester, Ny, Us

Marketing lead for Paychex's Major Market, Customer Success, Small Business, and virtual sales teams. Paychex is a leading provider of B2B SaaS technology to support human capital management and an enhanced employee experience.Responsible for the development of go-to-market strategies for robust B2B SaaS product set, including naming, positioning, messaging, value proposition, and supporting collateral. Collaborates with field sales team, executive leadership, and creative management.Program lead for benchmark market research study, The Pulse of HR. Insights used to deepen understanding of customer pain points, and competitive differentiators, and bring new product features to market.Oversees content strategy for enablement tools and outbound lead generation efforts, which overall generate more than $140 million in revenue annually. Develops competitive battle cards, sales playbooks, and case studies.Develops multi-faceted creative campaigns, identifying key customer and competitive insights during creative development as well as ensuring brand story is consistent. Oversees launch of creative campaigns for inbound and outbound demand generation efforts. Lead partner with inbound demand generation team, supporting nurture program management, SEM, SEO, and paid media efforts. Responsible for reporting campaign metrics, deploying in-campaign optimizations, and providing ROI analysis.

Leads high-volume B2B accounts with responsibility for nearly $8MM in annual agency revenue. Assists in achieving agency revenue targets through retention and upsell initiatives. Actively participates in new business efforts and new client onboarding. Establishes strategic relationships with clients and serves as a key business consultant, translating wins, objectives, and opportunities. Serves as key client advocate and driver of account growth.Proactively monitors client satisfaction, identifies emerging issues, develops solutions and escalates internally as needed. Focuses on process improvement, service delivery improvements, training, and development of best practices. Manages and mentors a cross-functional team of 20 employees, serving as both a direct supervisor and providing inter-departmental supervision.

Responsible for customer acquisition strategy and tactical execution at leading independent girls’ school. Oversees marketing communications, brand experiences, events, and sales cycle for admissions department and plays a key role in retention initiatives for whole school population.

Selected to lead marketing strategy and initiatives for national-level accounts, representing more than 20% of Martino Flynn’s annual revenue. Clients include Paychex, Dick’s Sporting Goods, Golf Galaxy, MassMutual, Sucrets, Welch Allyn, and the Mentholatum Company.Develops and deploys thoughtful, trackable marketing strategies on behalf of the agency's client base, with an eye toward analytics, measurability, ROI, and innovation.Utilizes solution-oriented idea generation - identifying challenges and collaborating with the team to develop innovative solutions that grow clients' brands and business lines. Continually identifies and shares new trends, technologies and opportunities, demonstrating how these apply and can be translated into client-centric business initiatives and strategies.Creates brand and project strategy briefs that are grounded in rich consumer insights, and are smart, thoughtful and inspire great work.Leads, manages, and independently executes quantitative and qualitative research, including online surveys, discussion boards, focus groups, 1:1 interviews, in-home use studies, and shop-alongs. Develops research scope of work documents and other key materials including surveys, discussion guides, data analysis, and presentations. Manages all research vendors and partners throughout research process.Leads cross-functional team, with members from creative, digital, social media, public relations, media, and research.2018 ATHENA Young Professional Award Finalist.

Rochester, New York Area

Develops and executes growth-oriented business and marketing plans for more than 15 of the firm’s most strategic practice groups and industry teams. Supports proposal development and new business initiatives, including RFPs, for these groups. Manages marketing budgets and KPI/ROI reporting for all supervised groups.Leads and supervises the creation of marketing collateral, managing internal graphic designers, copywriter, and digital team. Authors compelling project briefs used in the collateral development and design process. Ensures that the firm’s value proposition and brand attributes are effectively and accurately communicated in all online and offline content.Analyzes campaign and channel metrics against goals and objectives, and provides detailed reporting to C-suite and upper management. Utilizes results reporting to make in-campaign optimizations as well as inform future investment and marketing tactics.Develops and activates public relations and media strategic plans in conjunction with PR coordinator. Recent achievements include multiple print, online, and television features in both national and regional publications. Responsible for PR measurement and reporting.Amplifies the firm’s online presence by implementing social media, digital marketing and SEO best practices in the development of online content and digital assets. Ensures cross-channel integration of digital marketing with all other brand efforts. Leads development and implementation of SEO strategy for supervised practice areas and provides in- depth reporting for online tactics and website.Executes internal and external partnerships associated with business development initiatives, including speakers series, trade shows, and industry affiliations. Provides in-person support at trade shows and industry events.Conducts firm-wide training on marketing best-practices, including content marketing, search engine optimization, digital strategy, and effective goal setting.

Rochester, New York Area

Key account manager and lead strategist, serving both client service and account planning & research departments. Managed multiple large-volume accounts and over $1 million in annual revenue. Clients included Dick’s Sporting Goods, Prestige Brands, Mass Mutual, Reverse Mortgage Funding, Golf Galaxy,The Mentholatum Company, and W. F. Young,Inc.Developed and executed complex marketing and strategic plans, utilizing research-driven consumer insights, channel knowledge, and category and market strategy. Frequently presented to C-suite and senior management to secure program buy-in and approvals. Responsible for online and offline content strategy and content development for seven client accounts. Executed end-to-end social media engagement programs including managing paid media strategies and new channel evaluation. Received Retail Touchpoints “Social Media Maven” award in 2015.Managed cross-functional team, with members from creative, digital, social media, public relations, media, and research.Provided a high volume of reporting including KPI analysis on paid media, earned and owned media, shopper marketing programs, and influencer outreach. Consistently applied results in order to make real-time program adjustments.Led and managed all phases of client research projects, from initial proposals through execution. Recognized for ability to translate observations and data into insights and actionable narrative. Increased number of research clients and insights project billings by 30% during 2015 year.Recipient of Rochester Business Journal “40 Under 40” award in November 2015.

Rochester, New York Area

Rochester, Ny

Rochester, New York Area

Experienced developing strategic and tactical recommendations for new product launches, brand restages, test markets, & challenger brands.Presented digital marketing strategies, tactics, and results reporting to client management. Digital recommendations resulted in a more than 20% increase in client digital spend with agency. Client results included increased brand visibility and three times higher sales YOY directly following digital campaign.Provided end-to-end social media management for client accounts, including strategy development, content creation and distribution, active listening and responding, and analytics reporting. Results included organic growth of Facebook fan base & blog followers, and a consistent increase in level of fan engagement.Expanded agency brand experience and event marketing capabilities, serving as brand experience strategist and event manager for key clients. Successfully pitched and grew client event marketing spend by developing innovative event concepts and detailed execution plans, resulting in strong consumer brand experiences and positioning clients as thought- leaders in key market segments. Experienced in both consumer and trade event planning and trade shows.Provided analysis of sales and market data against integrated communications tactics, and created detailed reports to validate tactic effectiveness. Measured data against competitive marketing activities and spend to advise clients on future communications.

Primary day-to-day contact for multiple client accounts, overseeing all facets of project execution from conception through delivery, including creative briefs, budget proposals, time lines, and results reporting. Skilled at building client relationships and fostering agency-client collaboration. Clients included W. F. Young, Inc., Golf Galaxy, The Mentholatum Company, Bausch+Lomb, and Martino Flynn.Conducted extensive research, both primary and secondary, of business markets, categories, and target demographics. Evaluate and organize data to identify insights and develop strategy. Present competitive audits, consumer profiles, and category insights to key client decision makers.Proactively identify agency organic growth opportunities with existing clients and confidently present new opportunities to clients.

Provided comprehensive media relations and outreach for variety of B2B and B2C clients, developing media lists, creating story lines and pitches, and authoring press releases. Clients included Eastman Kodak Company, North American Breweries and the Ford Dealers of Western New York.Successfully pitched stories and secured media coverage for clients in local and national media, for both mainstream and industry trade publications. Placements included The Wall Street Journal, The Syracuse-Post Standard, The Rochester Business Journal and Publisher’s Weekly and a variety of print, television news, radio, blogs and social media outlets.Executed small and large scale consumer and industry experience events, from concept to final day-of planning. Developed strategic event concepts and tactical execution plans, resulting in strong consumer brand experiences and positioning clients as thought-leaders in key market segments. Coordinated with internal and external vendors to develop event collateral and promotion materials and ensure seamless event execution.Comprehensive knowledge of ROI and measurement approaches. Created multiple types of coverage reports and event recaps, calculating numerical value of earned publicity and demonstrating results of agency media outreach efforts.Active team member for insight and research group. Conducted focus groups and in-depth data analysis to determine brand positioning and consumer segmentation. Developed brand and consumer profiles based on research findings, used by clients for marketing activities and strategic planning.

Managed multiple client accounts across all areas, working closely with agency and client team members. Tracked current and future projects as well as work traffic between client and agency, and supervised both internal and external project execution. Utilized project management skill to ensure seamless delivery and quality of final product, as well as smoother workflow and increased client satisfaction. Clients included University of Rochester Medical Center, Harter, Secrest, & Emery, and St. Ann's Commmunity.Collaborated with creative team and clients to firmly ground creative brief process in strategic planning and brand identity. Developed integrated campaigns and marketing plans to allow for consistent brand image and identity, helping clients increase brand equity.Supported business development efforts including the identification of potential new business opportunities as well as creating unique forms of agency outreach and exploring non-traditional methods of agency self-promotion. Refined and further identified unique agency capabilities are part of agency brand development.Conducted extensive assessments of target demographics for agency clients, ultimately developing concise consumer profiles used by client and agency for strategic planning.

Led weekly status meetings and provided project management structure for strategy department, giving department a clear view of current tasks, priorities, and project time lines.Researched competitive environment and branding strategies during agency pitch process, resulting in new business growth. Worked directly with CSO and CMO throughout pitch process.Developed creative briefs to transform and reinvent current advertising campaigns, providing a blueprint for the creative process. Bridged gap between client and agency by closely collaborating with all parties throughout brief process. Clients included RocCity Roller Derby and AACTFest.Created in-depth competitive assessments for Sorrento Cheese and Shared Health, helping both clients make informed decisions on strategic brand positioning.

Created strategic plan for Wegmans Brand items in highly competitive Italian category. Made recommendations for marketing mix, including pricing tactics, and further identified target consumer audience.Collaborated with marketing team members on social media and digital marketing plan for Wegmans brand, including recommendations regarding iPhone application development.

Implemented multiple online learning modules for students, including web-based classroom notes and academic incentive programs.Personalized student learning experience by developing database to track student improvement and designing individualized study plans.

M.B.A., Marketing/Brand Management/Entrepreneurship

Activities and Societies: VP of Communications-Simon Volunteers, Simon Marketing Association, Simon Association of Women MBAsBeta Gamma.

M.S., Mathematics

Activities and Societies: Graduate Student Assembly

B.S., Mathematics

Activities and Societies: Phi Beta Kappa Gamma of North Carolina, Richard R. Bernard Society of Mathematics