Ross Cunningham Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Drove the creation and development of custom led media strategies and large scale partnerships for a range of clients including BT, EE, Airbnb and L'Oreal

London

Consulted for media companies such as Sky, guiding strategies for entertainment Key Achievements:• Trained and up skilled new marketing Sky Cinema team on how to market and elevate theatrical and D2C movie properties

London, England Metropolitan Area

Promoted to SVP with broader management and P&L responsibilities, running entire Theatrical department. Key Achievements:• Led release of 170+ diverse, high profile film brands that collectively grossed £570m+ at UK & ROI BO, and generated multiple Academy & BAFTA awards • Overachieved UK BO targets, e.g. La La Land £30m vs £10m target. It became nbr 1 territory in the world and doubled US BO conversion - rare for a US film • Drove easy-to-work-with positioning & creative reputation for LG that resulted in increased repeat business from producers, sales agents and filmmakers• Won multiple awards for marketing La La Land, triumphing in Theatrical Campaign of the Year at Screen Awards• Negotiated SAW brand license to Merlin Grp, which remains one of the most successful brand extensions LG ever delivered in UK • As The Hunger Games brand was unknown in the UK, proactively created talk-ability to drive audience. The film seized top BO spot and the sequel became LGUK’s biggest ever opening• Invited to judge at World Trailer Awards• Represented LGUK at BAFTA Award ceremonies / Cannes / AFM hosting meetings for sales agents and International Distributors • Gave first-class marketing support to CEO on purchase/acquisition of UK films• Established and controlled the P&L budget for the department with approx. £25m annual advertising spend

London, England Metropolitan Area

Tasked with co-ordinating/project managing UK Theatrical film release, with a sharp eye on revenue targets and digital/social excellence.Key Achievements:• Variety recognised LGUK’s “passion, commitment and ambition” for supporting British filmmakers• Steered tender of an 11-year media agency partnership. Drove 20% spending efficiencies.• Cultivated high-level business relationships with Media Owners, encouraging best-in-class creative work & media-first activations• Spearheaded game changing data and analytics to use to LG’s advantage e.g. ‘long-tail’ sponsorships 2 months prior to release, significantly improved awareness

London, England Metropolitan Area

Appointed into a brand-new position created for LG’s expansion into UK film distribution. Elevating LGUK as a brand that now had an expanded UK offering.

London, England Metropolitan Area

Headed the entertainment category across Bauer Radio Brands Key Achievements: • Over an 8 year tenure (Bauer/Emap), successfully promoted 4 times • Grew content and custom solutions sales from £0 to over £1m, over 4 years

London, England Metropolitan Area

-Cross platform sales: Led sales for all EMAP brands, encompassing over 80 brands in TV, press, digital and events providing maternity cover for a period of 10 months

London, England Metropolitan Area