 Negotiated and managed a portfolio of card-linked marketing programs targeting new customers and driving incremental sales at a high ROI Implemented strategic tests to optimize direct mail segmentation, uncovering valuable customer groups and ultimately driving a 10% in increase in incremental sales with an increased ROI  Established 3 year customer lifetime value model to effectively measure and analyze the present and future value of customers acquired by various cohorts and times Developed international customer reporting to illuminate foreign sales exposures and trends giving insights to marketing, stores and merchant teams to strategically assess the demand, risks and opportunities of customers of specific countries Utilized customer data to model expected cannibalization effects of new store openings in existing markets, supporting the Real Estate team as they evaluated leasing opportunities Presented all key findings, insights and actionable recommendations to Senior Leadership at monthly EC meetings; introduced feedback into final marketing recommendations and reported back with successes and opportunities for improvement the following month Crafted and launched new customer survey to help measure customer perceptions, competitive landscape, marketing effectiveness and the success of company-wide strategic initiativesManage Managed tender neutral and PLCC loyalty programs from program and campaign management down to event-level and ad-hoc reporting

--Managed direct marketing and ad-hoc business analytics through Teradata customer database --Coded turn-key programs using SQL and TRM along with SAS and Excel to analyze consistent business questions and optimize decision making timeframes--Developed key customer segmentation strategies for direct mail & email reactivation programs--Used customer data to drive store profiles utilized in hyper-local marketing campaigns--Partnered with Finance to create standardized ROI models to measure bottom-line incremental impact of acquisition and retention marketing programs--Constructed presentations of all findings with relevant business partners and worked with cross-department leads to coordinate effective solutions and next steps--Integrated store customer analytics with newly launched saksoff5th.com marketing analytics to provide a seamless omni-customer lens

--Analyzed actual Rx behavior of individuals enrolled in pharmaceutical relationship marketing programs by querying Rx transactions data network in a privacy-safe manner--Thoroughly researched relevant drug markets and campaigns to understand context of analysesImported, cleaned, validated and loaded data for analyses --Used proprietary software, SQL and excel to measure pre-enrollment Rx history of enrolled individuals along with forwards-looking conversion, adherence and persistence metrics against a carefully selected control group for a portfolio of drugs --Used SQL to query data base of patient fulfillments, survey responses and campaign enrollment information to further understand marketing context of analyzed Rx behavior--Created powerpoint presentations for pharmaceutical clients illuminating key data points and providing insights to maximize ROI on marketing programs--Attended on-site meetings with client and fielded questions related to methodology of analyses and interpreting resultsCollaborated with Senior Analyst on developing methodology for multiple custom analyses--Played project lead role with incoming analysts adopting updated analyses; guided data set up, drug research and analysis planning

---Reported to Vice President with competitive analysis presentations detailing a client’s reputational position among competitors and made strategic recommendations to boost the client’s reputation---Developed and proposed one-year plan of action for a Fortune 100 client detailing creative events, media coverage and consumer engagement via social media ---Researched, tabulated, and analyzed data for in-house and published studies, focusing on Fortune 500 CEOs and CCOs with respect to social media, top-tier publications, and communications within organizations

---Researched various media sources and Bloomberg data base to compile extensive lists of prospective clients---Produced analytical reports regarding client acquisition and marketing based on participation in branch-wide and team meetings, presentations and conference calls ---Utilized financial tools and analytical skills to create and present informative outlooks and critiques of weekly selected stocks and ETFs