VERTICAL SUPPORT:Content Strategy & Development: Partnered with Sales teams to create creative briefs, leading to high-performing ad campaigns across multiple verticals.Innovative Campaigns: Developed and executed creative concepts using data-driven insights to position ZeroTo1's clients as industry leaders.ACCOUNT SUPPORT:Gel Blaster:Scaled the account 7x in 6 months.Doubled ROAS and increased CTR by 2x.Huel:Developed strategies that increased spend efficiency and ROAS.Shifted focus to UGC, boosting engagement and profitability.Organicare:Established a creative pipeline, achieving consistent ROAS and CTR increases.Lowe's:Produced creative for major campaigns, managing $600K+ spend and achieving 100M+ impressions.Outperformed other funnels in CTR and Thumbstop rates with UGC.Thumbtack:Diversified UGC formats and optimized ad placements.Increased Thumbstop by 36.68%, CTR by 110.53%, and ROAS by 126.19%.UPFRONT GROWTH:Creative Campaigns: Led UGC, whitelisting, and motion graphics strategies, significantly boosting engagement and ROI.Performance Analysis: Conducted detailed reviews to optimize ad placements and content strategies.TRACKING VALUE:Metrics Optimization: Initiated tracking and enhancement of key performance metrics, including Thumbstop rates, retention, CTR, and ROAS.Performance Reporting: Provided actionable insights on campaign performance to clients and internal teams.MEASUREMENT & TESTING:Campaign Testing: Worked with the Ad Effectiveness team to measure success and implement best practices.Content Optimization: Continuously optimized content based on performance data, ensuring high engagement and ROI.

• Developed business architecture using requirements such as scope, processes, alternatives, and risks. • Analyzed client’s business requirements and processes through document analysis, interviews, workshops, and workflow analysis.• Conducted 5+ levels of testing including functional, regression, user acceptance, integration, and performance to verify the client’s needs are met • Communicated client’s business requirements by constructing easy- to-understand data and process models

• Designed advertisements, flyers, and tickets for the top night clubs in Gainesville (FL), Jacksonville (FL), and Atlanta (GA)• Promoted events through several forms of media including articles, blogs, and social media post• Developed a sociable persona, maintained excellent customer relations with guest and oversaw that event went over efficiently.• Worked in night club setting which consists of 200+ individuals.• Sold event tickets, brand products, and captured leads. • Provided utmost customer service with extensive knowledge of companies’ product portfolio

• Executed digital photography work flow: capturing, editing, downloading, printing, backup and cataloging • Worked directly with small business overs to develop online presence • Solid eye for styles and fashion trends• Post production used through Adobe products

Have a thorough understanding of conversion-optimized creative and best practices in paid social.• Supported over $2M/month in ad spend for a portfolio of clients in Facebook, Google, TikTok, and Pinterest.• Worked as a primary point of contact for clients on all things creative for their account.• Ideated on creative and collaborate with a Multi Media Designer to create eye-catching and engaging ads.• Reported on ad performance to clients twice a month and provide recommendations based on learnings and best practices. • Collaborated with a Paid Social Buyer to schedule and allocate budget to various creative launches.My Agency Clients have included:Native, BondiBoost, APL, Best Bully Sticks, Zitsticka, TopCoat, BioTrust, Olukai, Ann Taylor, FHI HEAT, Field Company, Yoga Democracy, iWi2021 Aggregate:Revenue: > $320,560,000Ad Spend Managed: $62,590,000

• Developed strategic plans for media purchases.• Administered digital media campaigns tied to search engine and social media advertising• Tracked results of advertising and media campaigns• Negotiated favorable contracts with media outlets

Planned and coordinated mentor program and its activities. Analyzed and reported on data quarterly for the coordinator role. • Created reports that were distributed stated-wide as examples of what other offices could implement to increase their results • Planned and maintained a budget of $85,000 and tracked expenditures/transactions • Recruited a team of 12 mentors who were trained to lead by example for 40 males aged 7-10 • Collaborated on project/studies and coordinate efforts with other program staff

Created stimulating activities for 6 young men by providing support and encouragement while promoting academic success • Increased mentees average GPA from 2.0 to 3.5

Led daily in vitro microbiology testing and kill curve assay preparation to support creation of new antibiotics and compounds.• Contributed to time-sensitive projects, including 144 bacterial strain Conjugation project; 250 Pa and Entero bacterial strain evaluation; and completion of 244 bacterial strains Beta-Lactamase project.• Conducted major statistical studies that represented an important segment of the lab primary investigative program• Set up and assisted in running Rempex's in vitro pharmacodynamics model.• Prepared/processed 200 bacterial strains for delivery to reference sites and maintained bacterial stock inventory.

Planned, prepared and assisted with 10+ events for the Entrepreneurship and Innovation Center • Composed proposals for 50 veteran partners, outlining sponsorship opportunities resulting in successfully raising $100,000+• Analyzed data to identify the top 100 successful companies founded by UF alumni in support of the Gator 100 campaign • Assisted the director and staff in all needs to run the facility

• Developed key skills that are needed in the lab such as Aseptic Techniques • Operated a full lab culturing plates, making media, and sterilizing material with an autoclave. • Analyzed scientific investigation data utilizing new methodologies or existing techniques that have been extensively revised.• Led a team of peers in providing academic support to 19 sections of microbiology students