Royston Pinto Email & Phone Number

Toronto, On, Ca

North York, Ontario, Canada

- Assisted in the development and execution of comprehensive media plans, including traditional and digital channels. - Collaborated with internal teams and external vendors to ensure plans align with overall campaign objectives and brand guidelines, in turn meeting KPIs. - Monitored and analyzed campaign performance metrics, providing insights and recommendations for future optimization. - Managed media budgets and tracked expenditures to ensure campaigns stay within budget. - Maintained strong relationships with media vendors and partners, which helped negotiate better rates and placements. - Prepared and presented detailed reports on campaign performance to clients and internal stakeholders on a regular basis. - Stayed up-to-date with industry trends and best practices in order to continuously improve media planning strategies.

Markham, Ontario, Canada

- Managed the marketing campaigns of a project management and advisory firm.- Implemented targeted marketing strategies, resulting in a 10% increase in brand visibility within the target demographic.- Assisted in the creation of content, contributing to a 5% increase in website traffic during promotional periods.- Conducted comprehensive market research, identifying emerging trends and conducting competitor analysis, resulting in improved overall positioning and a 15% increase in market share.- Supported the marketing team in organizing events, resulting in a 10% increase in crowd compared to previous events.- Contributed to LinkedIn page management and content creation, resulting in a 5% increase in follower growth.

- Lead a team of seven individuals who were involved in the day-to-day operations of a client’s paid media account who is into the Online Ecommerce Fashion industry.- Managed the media planning & buying process for clients across various industries, resulting in a 15% increase in campaign efficiency through media mix optimization.- Prepared many automated Excel files using Pivot tables, VLOOKUP, SUMIFS and other formulas which saved hundreds of man-hours for our agency. This also helped reduce the mundane tasks and improved overall efficiency.- Developed and executed effective media strategies, resulting in an 8% increase in revenue and 5% increase in conversion rate.- Utilized data analysis tools to optimize campaign targeting and budget allocation, resulting in a 3% increase in CTR and 5% reduction in CPC.

- Worked on Google Ads, Facebook Ads, Instagram Ads, Bing Ads, Google Analytics, and Adobe Analytics.- Prepared several decks/PowerPoint presentations which highlighted the change in revenue for the client, which helped in making changes in the business to implement optimizations for campaign enhancement.- Secured favorable media rates through negotiations with partners, resulting in a 20% reduction in media costs.- Developed and executed effective location-based advertising strategies, resulting in a 25% increase in store visits for a leading retail client.- Implemented data-driven decision-making processes that improved campaign efficiency and ROI by 5%.

- Worked on media buying & planning for PPC Marketing, Social Media Marketing, and Lead Generation.- Executed campaigns on paid-social, paid-search and paid-display for clients who were in the hospitality sector.- Utilized market research and analysis to develop comprehensive media plans which exceeded client expectations and led to a 10% increase in brand awareness.- Optimized the lead generation campaigns frequently, resulting in quality leads and a 15% increase in leads.- Implemented efficient budget management strategies, resulting in a 15% reduction in media spend for a leading client.

- Worked on projects related to Domain Monetization, Domain Parking, Website Optimization, SEO, and SEM.- Utilized advanced tools to maximize the potential of each domainers portfolio, resulting in a 25% increase in ad impressions and link clicks with the same cost.- Conducted thorough research and analysis to identify the most profitable monetization opportunities for clients, leading to a 20% increase in domain parking revenue.- Built and maintained strong relationships with domain owners, resulting in a 50% increase in domain acquisitions.