Patrick Jones Email & Phone Number

Los Angeles County, California, United States

• Provide cross functional teams: strategy, creative, account and clients with product expertise and competitive analysis.
• Review all marketing materials for Nissan United agencies to ensure communication has product correctness and aligns with product strategy.
• Manage logistic support of Nissan’s full line up for marketing activities.
• Conduct competitive comparison reports while authoring marketing claims against Nissan competitors.
• Provide on the ground product support for Film, Stills and event shoots.
• Direct and manage partner companies to ensure Nissan goals and needs are met from a product perspective.

Los Angeles

• Execute 360˚ marketing plans for DIRECTV, DIRECTV NOW & Internet integrated campaigns.
• Oversee account team, ensuring timely and on budget delivery of marketing campaign deliverables.
• Shepherd and present campaign ideas through multiple stake holders.

Santa Monica

• Led global brand governance process to maintain brand consistency across global regions.
• Managed global launch direction and implementation of Q50, QX50 and QX80.
• Serve as key day-to-day agency contact for client interaction.

Greater Los Angeles Area

• Lead marketing efforts that contributed to sales increase from 1.26MM units to 1.43MM units annually.
• Increased US Market share from 7.0% to 8.1% through coordinated cross-functional branding efforts.
• Oversaw Rogue growth from 1.9% of total Nissan volume to 23.1% of total Nissan volume.
• Built relationships with Procurement to manage and enact cost saving initiatives.
• Hand-selected for the Tiger Academy — represents the top 0.1% of future TBWA leaders.
• Manage and execute 360°-marketing plans while working with global teams and partners in other markets.