Rachel Norton

Rachel Norton Email and Phone Number

Executive Director @ California State Parks Foundation
san francisco, california, united states
Rachel Norton's Location
San Francisco, California, United States, United States
About Rachel Norton

Seasoned advocate and proven leader with demonstrated ability to drive change and nurture public-private partnerships. Elected to citywide office four times in San Francisco; environmental champion; mom; Californian; park lover. Nature will save us if we let it.

Rachel Norton's Current Company Details
California State Parks Foundation

California State Parks Foundation

View
Executive Director
san francisco, california, united states
Website:
calparks.org
Employees:
37
Rachel Norton Work Experience Details
  • California State Parks Foundation
    Executive Director
    California State Parks Foundation May 2017 - Present
    San Francisco
    -Refreshed organization mission, vision, key brand messaging and visual identity to align with coherent program strategy focused on three goals: access for all, park protection and adequate and sustainable funding. -Recruited 15 new Trustees, increasing Board racial, gender and geographic diversity. -Re-established productive partnership with Department of Parks and Recreation; strengthened relationships with key donors and partners while building new relationships with groups focused on access and equity in state parks.
  • Board Of Education, San Francisco Usd
    Commissioner
    Board Of Education, San Francisco Usd Jan 2009 - Jan 2021
    Oversee $840M budget and policy issues as an elected member of the governing borad of a diverse school district with an enrollment of 57,000 students. Elected citywide in 2008, 2012, and 2016. Served as Board Vice President in 2012 and President in 2013. Inform and represent diverse constituents, balance competing needs of stakeholders, and translate state and Federal education policy, best practices and emerging research into oversight and advocacy to achieve the best outcomes for students.
  • San Francisco Parks Alliance
    Director Of External Affairs
    San Francisco Parks Alliance Jul 2013 - Apr 2017
    San Francisco, Ca
    Served as Director of Communications (2013), Director of Policy and Communications (2014-16), Director of External Affairs (2016) and interim Chief Executive Officer (2016-17) for organization promoting parks advocacy and philanthropy with $3 million annual budget and 13 core paid staff; supporting a Board of 21 civic leaders and park philanthropists. Key organizational responsibilities included:• Building and deepening relationships with external partners including city agencies, elected officials, and nonprofit and for-profit organizations;• Supporting employees’ professional development and service to the organization;• Planning, overseeing and executing major annual fundraising event;• Managing fundraising and project delivery components of the Let’sPlaySF! capital campaign, with a goal of raising $10.75 million over three years;• Ensuring that the organization’s stewardship programs have maximum impact and that the Parks Alliance has the human capital and financial resources to fulfill our mission. Accomplishments as Interim Chief Executive Officer:• Improved external relationships with donors and partners and internal employee morale;• Stabilized organization’s budget outlook after an unanticipated operating deficit, while also managing key staff transition;• With support from volunteer chairs and staff, planned and executed successful and well-attended Party for the Parks in 2016;• Successfully negotiated memorandum of understanding with Recreation and Park Department to guide capital campaign and partnership.Other accomplishments (2013-16)• Overhauled comprehensive brand strategy in late 2013, including creating organization style guide and strengthening communications infrastructure.• Hired and mentored Policy Manager to further organization’s policy work. • Successfully managed major ballot measure generating up to $1 billion in dedicated revenue for the City’s parks.
  • Autism Deserves Equal Coverage
    Advocate
    Autism Deserves Equal Coverage Feb 2011 - Jul 2013
    Burlingame, Ca
    Assisted families and service providers as a part-time advocate for coverage of autism treatment. In addition to direct advocacy services, I maintained company web site, Facebook and Twitter page, managed books and billing, handled press inquiries and media exposure for company founder (see company’s Advocacy page for examples of successful media placements).
  • Various
    Communications Consultant
    Various Jan 2007 - Jul 2013
    Consulted with clients on communications projects including writing/editing, information design, and social media strategy, e-mail list moderation and maintaining client presence on Facebook and Twitter. Past clients include: Parents for Public Schools -SF, Philadelphia Inquirer, Aquabella Organics, UStrategy, Inc., SF Police Activities League.
  • Fora.Tv
    Editorial Director
    Fora.Tv Oct 2006 - Nov 2008
    Developed content promotion and content packaging strategy for startup public affairs video site. FORA.tv maintains partnerships with major think tanks and other nonprofits, such as Aspen Institute, Commonwealth Club, World Affairs Council and the Council on Foreign Relations, shooting video of their conferences, lectures and other events and streaming them online. As the part-time Editorial Director, I assigned video shoots, wrote promotional copy, and established editorial style and processes.
  • Emerge California
    2008 Program Member
    Emerge California Dec 2007 - Jun 2008
    Completed Emerge California political leadership training program in June 2008. Emerge trains Democratic women to run for political office.
  • Parents For Public Schools Of San Francisco
    Editorial Consultant
    Parents For Public Schools Of San Francisco Oct 2006 - Jan 2008
    Editorial and communications activities include: content development for expanded, redesigned web site launching Fall 2007; writing editorials and policy positions for Executive Director; writing, editing and producing the organization’s tri-lingual print newsletter.
  • Interactive Bureau
    Design Director
    Interactive Bureau Sep 1997 - Oct 1998
    Created online presence for corporate clients at boutique Internet design and consulting firm. Researched clients’ needs and target markets, wrote plans detailing scope of work, designed sample screens and branding options, supervised designers and programmers to create final site.
  • Graduate School Of Journalism, Uc Berkeley
    Instructor
    Graduate School Of Journalism, Uc Berkeley Sep 1996 - Dec 1997
    Created and co-taught “Visual Journalism” course to Journalism graduate students in Fall 1996 and Fall 1997. Lectures covered various ways to tell a story with information graphics and culminated with students researching and creating their own in-depth graphics projects.
  • Cnet
    Art Director
    Cnet Sep 1996 - Sep 1997
    Worked with editors at News.com site to create information graphics and other art elements to illustrate daily technology news report. As Art Director for Cnet.com site, I worked with a team of artists to illustrate in-depth technology features and other content for the company’s flagship technology information portal.
  • The New York Times
    Graphics Editor
    The New York Times Jul 1990 - Mar 1996
    Researched and developed information graphics to illustrate breaking news and feature stories at daily national newspaper. As deputy and then acting department head, I supervised a team of editors in preparing graphics to illustrate stories in the business, national, foreign and sports sections. Participated in daily page one meetings with top editors to coordinate graphics for the day’s top stories.
  • Reuters News Service
    Reporter
    Reuters News Service Jun 1988 - Jun 1990
    Generated news items on quick turnaround for global news wire service. Assignments included covering financial markets in New York and Chicago, as well as Congressional hearings and other policy news in Washington, D.C. Profiled newsmakers like activist Ralph Nader and cartoonist Jules Feiffer and wrote enterprise features on varied topics like concept cars and a nonprofit group making business loans to third-world women.

Rachel Norton Skills

Blogging Nonprofits Editing Public Speaking Community Outreach Fundraising Strategic Communications Media Relations Grant Writing Social Media Journalism Feature Articles Illustrator Leadership Public Policy Politics Nonprofit Organizations Copywriting Facebook Editorial Research Copy Editing Social Media Marketing Content Development Microsoft Office Photoshop Layout Publications Graphic Design Storytelling Information Graphics Adobe Illustrator Adobe Photoshop Feature Writing

Rachel Norton Education Details

Frequently Asked Questions about Rachel Norton

What company does Rachel Norton work for?

Rachel Norton works for California State Parks Foundation

What is Rachel Norton's role at the current company?

Rachel Norton's current role is Executive Director.

What is Rachel Norton's email address?

Rachel Norton's email address is rp****@****ail.com

What is Rachel Norton's direct phone number?

Rachel Norton's direct phone number is +141526*****

What schools did Rachel Norton attend?

Rachel Norton attended Barnard College, Berkeley High School.

What are some of Rachel Norton's interests?

Rachel Norton has interest in Social Services, Politics, Education, Environment, Arts And Culture.

What skills is Rachel Norton known for?

Rachel Norton has skills like Blogging, Nonprofits, Editing, Public Speaking, Community Outreach, Fundraising, Strategic Communications, Media Relations, Grant Writing, Social Media, Journalism, Feature Articles.

Who are Rachel Norton's colleagues?

Rachel Norton's colleagues are Karlee Hormell, Dean Davis, Diane Ross-Leech, Elise Matera, Marygrace Lopez, Hannah Schwalbe, Gary Fryer.

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