Ryan Heisler Email & Phone Number

Happy Valley, Or, Us

Keene, New Hampshire

C&S Wholesale Grocers is an industry leader in supply chain solutions and wholesale grocery supply in the United States.⌨ Learn more at: www.cswg.com As Digital Communications Manager, I am accountable for leading the full digital communications function to promote the company’s strategic goals, engage and inform employees, raise the organization’s public profile, and improve overall brand awareness. Among my accomplishments, I have:➥ Implemented 2 new… Show more C&S Wholesale Grocers is an industry leader in supply chain solutions and wholesale grocery supply in the United States.⌨ Learn more at: www.cswg.com As Digital Communications Manager, I am accountable for leading the full digital communications function to promote the company’s strategic goals, engage and inform employees, raise the organization’s public profile, and improve overall brand awareness. Among my accomplishments, I have:➥ Implemented 2 new employee-facing portals and redesigned the external website (www.cswg.com); increased message saturation to internal and external stakeholders by 30%.➥ Ensured alignment with brand voice and values in all communications touchpoints.➥ Provided extensive communications/branding guidance and strategic input to support all corporate events.➥ Served as Product Owner for Beekeeper, the company’s internal communications application. Through Beekeeper's implementation we've increased employee productivity by 25% and training graduation rates by 20%. ➥ Led a cross-functional team to acquire and install digital signage at more than 40 of our nationwide campuses. Trained various stakeholders on use of the system to ensure clear communications and standards for both local and Company-wide messaging.➥ Sourced, qualified, and selected vendors for various communications initiatives.➥ Ensured that employees were fully informed, engaged, motivated, and apprised of all corporate initiatives. Show less

Remote

Slowtwitch is a 21-year-old endurance sport/triathlon news and editorial website founded by Dan Empfield, the inventor of the triathlon wetsuit and bike.⌨ Find us at: www.slowtwitch.com As Editor-in-Chief, I am accountable for leading and supervising a 12-person writing and editorial team to achieve established goals for revenue, readership growth, and profitability. To carry out my mandate, I manage day-to-day operations, cultivate strategic relationships with… Show more Slowtwitch is a 21-year-old endurance sport/triathlon news and editorial website founded by Dan Empfield, the inventor of the triathlon wetsuit and bike.⌨ Find us at: www.slowtwitch.com As Editor-in-Chief, I am accountable for leading and supervising a 12-person writing and editorial team to achieve established goals for revenue, readership growth, and profitability. To carry out my mandate, I manage day-to-day operations, cultivate strategic relationships with potential advertising partners, and develop and implement key growth strategies.Some of my additional accomplishments include:➥ Developing multi-channel marketing campaigns to accelerate readership growth.➥ Identifying and prioritizing seasonal trends, audience relevancy, and trending keyword-based topics to increase monthly traffic to the company’s flagship website by 12%.➥ Re-designing the newsletter, developing an engaging template that resulted in a 50% open rate and 90% click-to-open rate.➥ Cultivating mentor-mentee relationships with new and existing writers. Show less

Remote

Slowtwitch Media House is a full-service marketing agency specializing in the endurance sports and outdoor industries.Eric Wynn brought me on to co-establish the boutique consultancy to provide the full suite of digital marketing services for SME clients. Some of my key contributions include:➥ Oversee all marketing, client acquisition, and demand generation functions, including: web design, amazon shopping, advertising campaigns, customer journey mapping, audience… Show more Slowtwitch Media House is a full-service marketing agency specializing in the endurance sports and outdoor industries.Eric Wynn brought me on to co-establish the boutique consultancy to provide the full suite of digital marketing services for SME clients. Some of my key contributions include:➥ Oversee all marketing, client acquisition, and demand generation functions, including: web design, amazon shopping, advertising campaigns, customer journey mapping, audience segmentation, brand messaging, social media, and email marketing.➥ Work closely with clients to create cohesive brand standards and guidelines; implement and scale across their retail and digital networks. Show less

Hartford, Connecticut

As Senior Digital Marketing Consultant, I was accountable for driving the development and execution of integrated marketing and demand generation initiatives that support the organization’s strategic objectives. To carry out my mandate, I launched a suite of organic and paid campaigns, generated social media content, and coordinated communication programs to achieve brand awareness and KPI goals.Some of my additional contributions include:➥ Developed social media, paid… Show more As Senior Digital Marketing Consultant, I was accountable for driving the development and execution of integrated marketing and demand generation initiatives that support the organization’s strategic objectives. To carry out my mandate, I launched a suite of organic and paid campaigns, generated social media content, and coordinated communication programs to achieve brand awareness and KPI goals.Some of my additional contributions include:➥ Developed social media, paid search, and content marketing campaigns that enhanced brand awareness by 20%.➥ Leveraged Salesforce Marketing Cloud for lead capture, database management, customer journey optimization, and landing page development.➥ Increased direct small business insurance quote volume by 15% over the prior year.➥ Developed organic and paid campaigns for social media (Facebook, Twitter, LinkedIn, and YouTube) aligned with existing SEO and PPC initiatives.➥ Re-oriented the social media strategy, transitioning from uninspiring and predictable content to relevant content designed to inform, educate, and drive business growth. Show less

Westbrook, Maine

I joined VONT in 2014, where I led a suite of marketing initiatives and social media paid advertising campaigns for higher education, B2B, and CPG clients.Some of my key contributions include:➥ Implemented PPC campaigns on Google, Bing, Facebook, Twitter, and Instagram to facilitate a 40% increase in B2B sales in parallel with a 20% increase in new student applications.➥ Developed and launched 10-12 digital marketing campaigns per month with total monthly spend exceeding… Show more I joined VONT in 2014, where I led a suite of marketing initiatives and social media paid advertising campaigns for higher education, B2B, and CPG clients.Some of my key contributions include:➥ Implemented PPC campaigns on Google, Bing, Facebook, Twitter, and Instagram to facilitate a 40% increase in B2B sales in parallel with a 20% increase in new student applications.➥ Developed and launched 10-12 digital marketing campaigns per month with total monthly spend exceeding $100K.➥ Analyzed ad copy and site analytics to optimize campaign and landing page financial performance.➥ Consistently identified and capitalized on business development opportunities within existing accounts.➥ Increase a client account from $2.5K to $30K+ in monthly spend. Show less

Manassas, Va

Juris Doctor

Activities and Societies: Sports and Entertainment Law Association

Education record

2007-09 (completed two years) Attended the Evening Division to continue working full-time with City Sports

Bachelor Of Science, Broadcast Journalism

Activities and Societies: Sports Director at WERS-FM Minored in Political Science; focused on both broadcast and multimedia platforms.