Promoted to provide leadership and direction to merchandising staff of 150 in the Pompano and Doral branches. Accountable for merchandising operations for chain accounts in the South Florida region that generates $XXXM+in annual revenues. Responsibilities encompass customer order fulfillment, inventory management, profitability enhancement, support sales initiatives, and logistics. Train and develop staff and managers including conducting annual performance reviews and succession planning.✓ Chosen as part of the team to spearhead the startup and ongoing operations of a newly created department.✓ Insure Merchandiser Supervisors mentor and develop team to ensure proper execution of work procedures.✓ Manage projects/initiatives and achieve desired results/objectives and high client satisfaction within budget and schedule.✓ Track productivity to meet company requirements and maximize efficiencies.✓ Maintain communication with Sales and Operations teams to identify execution needs and gap time opportunities.✓ Conduct performance evaluations on all staff members. Recognize, document and address performance issues as needed.✓ Establish strong business relationships with customers.

Responsible for driving financial performance for the entire product portfolio in accounts within the South Florida Region generating annual revenues of $XXM+. Oversaw a team of 12 including recruitment, training/development, mentoring, and monitoring productivity, quality and performance. Drove profitability through exemplary leadership and execution of aggressive sales plans, overseeing the acquisition of new account relationships, increasing volume in established accounts, and revenue growth of consumer products. ✓ Utilized a top-line sales and operations management approach to rapidly achieve and exceed profitability goals.✓ Established professional customer/vendor relationships and managed product line distribution, supplier and customer relations.✓ Managed departmental budget with accountability to the bottom line to ensure revenue growth of entire product portfolio. ✓ Developed and executed annual strategic business plan for accounts based on sales and marketing objectives.✓ Worked closely with regional retailers and group distribution managers to affect consumer and retailer purchase patterns and pricing. Measured retailer performance and competitive actions to improve performance. ✓ Organized and planned daily activities of sales representatives and merchandisers and tracked their performance.✓ Planned time and activities to ensure achievement of company and department objectives in supplier volume, distribution, displays, pricing, promotions, chain programs/requirements, shelf set, and merchandising/rotation.✓ Analyzed details of sales territories to assess their growth potential and to help set quotas.✓ Prepared sales and inventory reports for management and budget departments.✓ Represented Small Format on Super Bowl Committees, ensuring this business segment was executed at the highest level.✓ Controlled operational efficiencies and grew regional volume year-over-year despite declining market and economic conditions.

Responsible for managing all aspects of on premise and off premise key accounts including customer service, product delivery/rotation, merchandise displays, problem resolution and negotiations.✓ Cultivated and maintained relationships with account buyers ensuring maximum market penetration, brand awareness, and sell-through. Delivered unparalleled customer support and consistent accountability.✓ Emphasis on client relationship management, program analysis, providing superior client service, and developing strategic business marketing plans and programs.✓ Produced innovative feature vehicles to lift new product depletions.✓ Oversaw promotions and special events including conceiving, producing and executing promotional campaigns and incentives.✓ Drove execution of weekly, bi-monthly and yearly goals and consistently met or exceeded qualitative and quantitative goals.

Initially hired in sales and promoted to Manager during the last two years of employment. Responsible for increasing the sales of company products and managing the department including implementing effective strategies for sales and marketing, promotions, staff training, policy and procedure compliance, and exceeding corporate goals.✓ Successfully maintained over 115 accounts ensuring accurate inventory, effective POS materials, creative merchandise display, proper product rotation, and new product introduction.✓ Maintained territory and account records and provided information keeping management informed on customer activities, sales trends and competitive activity in the territory. Repacked any damaged product and arranged exchanges.✓ Ensured that proper price points were met. Worked aggressively to get accounts to feature price promotions.✓ ✓ Merchandised stores including stocking coolers, building displays and promotional sections.✓ Increased market share from -2% to +5% annually during tenure.