• Led the growth of direct programmatic advertising revenue by closely collaborating with NAR Sales in the planning, execution and reporting of campaigns totaling $300M • Identified new business opportunities through various methods (i.e.: Pathmatics and Comscore Ad Metrix) and upsold client campaigns that generated $1.3MM of incremental revenue during FY2023• Performed data-driven analytics for campaign optimization that garnered optimal KPI results (i.e.: efficient CPM, low ROAS, high… Show more • Led the growth of direct programmatic advertising revenue by closely collaborating with NAR Sales in the planning, execution and reporting of campaigns totaling $300M • Identified new business opportunities through various methods (i.e.: Pathmatics and Comscore Ad Metrix) and upsold client campaigns that generated $1.3MM of incremental revenue during FY2023• Performed data-driven analytics for campaign optimization that garnered optimal KPI results (i.e.: efficient CPM, low ROAS, high CTR/VCR rates) and provided strategic recommendations (i.e.: Custom PMP’s) for future campaigns• Developed and presented Quarterly Business Reviews (QBR’s) covering performance and potential solutions and products to clients• Conducted weekly reviews with internal sales team & external partners to monitor campaign performance and provided continuous education on Yahoo’s DSP and full product suite which included programmatic, premium (Yahoo Mail, AOL, XBox), audio, CTV, display, native, DOOH, etc.• Led and managed a cross-functional account team, while serving as the primary POC for clients and agency partners, and worked cross-functionally with Analytics, Product, Ad Ops, Creative Services, Custom Content teams, external client-and-agency direct teams in the delivery of business goals Show less

• Built strategic proposals/RFP’s for scatter/upfront/incremental business totaling over $75MM for top tier media agencies (PHD, GTB, Horizon, UM, OMD, MullenLowe, Carat, Noble People, etc.) • Supported the end-to-end management of digital advertising campaigns by managing, strategizing, optimizing, and maintaining all aspects of digital campaigns • Built and maintained strong long-term client relationships via daily engagement, and contributed to business growth by proactively securing… Show more • Built strategic proposals/RFP’s for scatter/upfront/incremental business totaling over $75MM for top tier media agencies (PHD, GTB, Horizon, UM, OMD, MullenLowe, Carat, Noble People, etc.) • Supported the end-to-end management of digital advertising campaigns by managing, strategizing, optimizing, and maintaining all aspects of digital campaigns • Built and maintained strong long-term client relationships via daily engagement, and contributed to business growth by proactively securing renewal ad dollars and providing best-in-class service• Identified individual account/campaign goals, and collaborated with internal/external Ad Ops & Sales on the creation and execution of custom advertising campaigns, inclusive of live Univision tent pole executions, such as the Latin Grammys and Premio Lo Nuestro• Liaised with Production, Ad Ops and Traffic teams to ensure successful implementation of assets/tags, and monitored delivery of KPI’s • Provided technical support to local teams, including the local NY AE’s by serving as the Digital SME of Univision’s digital products/solutions including: OTT, video pre/midroll, audio streaming, display, and custom unit opportunities while developing account growth plans Show less

• Drove the CTV + OLV campaign management process from start to end, including crafting RFP’s, strategizing budget allocation, delegating campaign optimizations, and creating campaign wrap-ups & respective QBR’s • Collaborated with agency and brand partners to strategize, implement and manage cross-platform digital video and custom marketing campaigns with budgets totaling over $25MM of upfront commitment dollars• Managed cross-platform scatter, upfront and fluidity digital budgets… Show more • Drove the CTV + OLV campaign management process from start to end, including crafting RFP’s, strategizing budget allocation, delegating campaign optimizations, and creating campaign wrap-ups & respective QBR’s • Collaborated with agency and brand partners to strategize, implement and manage cross-platform digital video and custom marketing campaigns with budgets totaling over $25MM of upfront commitment dollars• Managed cross-platform scatter, upfront and fluidity digital budgets reaching upward of $15MM a month across various Group M accounts/brands• Maintained partnerships with over 50+ brands with leading agencies such as OMD, Group M, WPP, IPG and Canvas Worldwide Show less

• Executed marketing and social campaigns for books across Time Inc. brands that include TIME, Sports Illustrated, People, Food & Wine, EW, Fortune, and TIME for Kids• Created resources and managed requests for 100+ sales reps in the US, UK, and Canada, including planning seasonal promotions, tracking effectiveness of campaigns, and recommending new marketing initiatives

• Developed and outlined client-specific marketing proposals that met sales and client ideation requests• Created sponsorship decks and customized client decks for upfront and scatter deals• Worked with Creative and production teams to determine feasibility, specifications and schedules for client sponsorships

• Handled over $20 million of linear advertising budget for major accounts, such as Warner Bros, Apple, McDonalds, Nissan, Johnson & Johnson, and more after three months of hire• Established strong business relationships and acted as a liaison with top media buying agencies such as OMD and Mediacom