Business Owner, Marketing Director
CurrentScott Willis is the founder and Chief Marketing Officer of Digital Warlock, a division of Rook Interactive, a unique digital marketing firm that focuses on Internet marketing, Website and Graphic Design, Search Engine Optimization and Accountability, digital media practices, as well as effective marketing design and usability for the web. Scott has been working with and advising business clients globally for 29 years in Internet usage, with a more recent focus on the multilayered marketing approach to building an effective tiered strategy for web site placement, media coverage, and social media effectiveness.He has worked directly for several national advertising agencies for search structure planning, and comparative analytics of websites using the constant changing search algorithms and has also helped small to mid-size businesses stay current with the rapid advances in both desktop and mobile based marketing.As an informed advisor, Scott has also consulted with technology law firms on appropriate scripting usage based on intellectual property law, image rights and usage, and ethical marketing methods using Internet Technology. He has been recognized as a leader in his field and been asked to speak professionally on a national level as either a keynote or educational speaker in the subjects of Effective Reactive Internet Marketing, Methods of Proactive Internet Marketing, Ethical Practices in Internet Marketing and Digital Media Use, and Search Engine Optimization and Ranking Accountability.
