Rebecca Ford Email & Phone Number

Madrid Area, Spain & London, United Kingdom

Member of the start-up management team, with responsibility for building an onsite and offsite community. The community was one of 3 key differentiators for Kelisto and an integral part of the long term strategy.

London, United Kingdom

Reporting into the CMO, was responsible for setting up and managing a Content department across 9 countries. The team carried out all in-country marketing execution with a particular focus on editorial and social content in order to improve SEO traffic. Took on ownership for email marketing mid 2012.

London, United Kingdom

Reporting into the Marketing Director, led the Search team to optimise SEM and SEO campaigns across finance, energy, communications and insurance sectors, both B2B & B2C. From 2009 also managed Display Advertising.

London, United Kingdom

Managed 50 accounts whilst reporting into the Head of Sales. Involved setting commissions, communicating marketing messages & incentivising volumes. During 2007 took on a project to review all aspects of Sales & Marketing activity, leading the forecasting process and delivering the 2008 budget to the board.

London, United Kingdom

Key responsibilities of the role included developing a long term international search marketing strategy, content strategy and financial forecast as part of a team investigating setting up uSwitch in the USA.

London, United Kingdom

Initially responsible for creating search optimised copy, assumed further responsibilities so within 3 months was also managing SEM campaigns and performance analysis. From 2005 also took on ownership of UpMyStreet.com SEO performance, and developed the proposition of buy.co.uk.

London, United Kingdom

Worked on an annual UK fund industry review and directory publication (UKFIRD). Responsibilities included sub-editing, page layout, proof-reading, secretarial support and data entry.