Taylor Bowman

Taylor Bowman Email and Phone Number

CSO and Strategic Accounts Director @ Premium Beverage Group®
Charlotte, NC, US
Taylor Bowman's Location
Charlotte, North Carolina, United States, United States
About Taylor Bowman

COLLEAGUES AND LEADERS ACROSS THE INDUSTRY SUM ME UP IN FIVE WORDS: “YOU ARE A BRAND BUILDER!”♟️ WHAT I DO I'm the brand builder in the beverage industry, ensuring that crafters and distributors take the top spot, conquer the market, and smash revenue targets despite the ever-changing, wild ride of the industry.♟️ HOW I DO ITIt’s about rock-solid relationships!My exposure as a former food and beverage leader of multimillion-dollar companies gave me the skills to understand the needs and challenges that my customers face. My distributorships trust me to build strategic, win-win portfolios that exceed business goals and make consumers happy. My 360-degree approach starts by diving headfirst into the brand, market, and distributors to make sure we’ve got our products in the right place at the right time.I'm all about crunching numbers and meticulously mapping out strategies to achieve our goals. My secret sauce is listening to my customers and distributors. It's an ultimate game-changing skill that is lost by so many in this digital world.Securing these dynamic distributor partnerships isn’t just about getting products in place; it’s about crafting mind-blowing product offerings and coming up with grassroots, story-driven promotional programs that make the purchase an immersive experience.Happy consumers are the foundation of loyalty!♟️ HOW I LEAD I'm all about purpose and always view the glass as half full.The adult beverage industry can be a wild rollercoaster with disruptions popping up left and right, but I don't just roll with the punches—I embrace them. Good teams start with hiring the right people. I lead by example, encourage innovation, and find personal and professional growth opportunities for my team. I embrace change, and as such, I’m always hungry to learn something new and create fresh experiences. Here are some areas that I like to soak up continual growth:✔ Strategic Account Management & Execution✔ Forecasting, Budget Allocation & ROI✔ National Retail Chain & Distributor Networks✔ Market Needs & Client Strategy Development✔ Field Sales Force Goals & Business Reviews✔ Trade Marketing Programs & Branding✔ Promotional Strategies & Category Management✔ Pricing, Premiums & Promotions✔ IRI/Nielsen Data, Consumer Feedback & Reporting✔ Sales Presentations & DeliveryLet's collaborate to create and strengthen brands✔

Taylor Bowman's Current Company Details
Premium Beverage Group®

Premium Beverage Group®

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CSO and Strategic Accounts Director
Charlotte, NC, US
Website:
quadywinery.com
Employees:
15
Taylor Bowman Work Experience Details
  • Premium Beverage Group®
    Cso And Strategic Accounts Director
    Premium Beverage Group®
    Charlotte, Nc, Us
  • Quady Winery
    Director Of National Chains
    Quady Winery Jul 2024 - Present
    Charlotte, North Carolina, United States
    As the Director of National Chains at Quady Winery, I lead the strategic expansion and management of our diverse wine portfolio across national and regional chains. With a focus on fostering strong partnerships and driving sales growth, I ensure that our renowned, highly rated wines reach wine enthusiasts nationwide. Additionally, I oversee the distribution of our premium domestic vermouth and port, and I support the growth of Quady North’s small-lot wines from Southern Oregon. Passionate about wine and dedicated to excellence, I am committed to elevating Quady Winery’s presence and reputation in the national chain market. By building strong relationships and maintaining a consumer-focused strategy, I strive to continue Quady’s legacy of producing high-quality wines that resonate with consumers across the country.
  • Premium Beverage Group
    Cso & Strategic Accounts Director
    Premium Beverage Group Mar 2024 - Present
    Charlotte, North Carolina, United States
    Specializing in sales, distribution, sourcing, and consulting, I focus on curating quality brands and innovative products, including wine, spirits, beer, RTDs, and non-alcoholic beverages. Our services encompass event coordination, retail placements, chain authorizations, inventory management, warehouse audits, and comprehensive follow-up. Additionally, I provide consulting services to help brands gain distribution, solidify relationships with distributors, and sustain growth. Our portfolio supports independent, national, and regional chains, both on and off-premise. We also offer sourcing services to create private label wine brands and wine on tap.
  • Caravella Inc
    Vice President Of National Accounts
    Caravella Inc Oct 2023 - Mar 2024
    Charlotte, North Carolina Area
    As part of a US-based global wine company startup, I drove revenue and profit growth strategies, oversaw market research and competitor analysis, and developed strategic business plans. My responsibilities encompassed managing all US activities, with a focus on marketing, hiring, and representing brands in wine and RTDs. Additionally, I managed distributor relationships, built brands, oversaw product launches and innovation, and analyzed Profit and Loss statements to drive business success.
  • Riboli Family Wines
    Director Of National Chains
    Riboli Family Wines 2018 - 2023
    Charlotte, North Carolina Area
    ✔≈$42M Annual Sales ✔ National & International Distributorship ✔ 14 Tier I AccountsI lead a dynamic team of five, spearheading sales, marketing, and national distributor objectives for a prestigious century-old craft winery with a shelf full of awards. Managing a hefty $10 million budget, I dive deep into needs analysis, strategize, execute, and meticulously measure sales and marketing initiatives, all with the goal of supercharging our ROI, strengthening our ties with wholesalers, and broadening our footprint across a whopping 14 national retail chains.To skyrocket our Net Promoter Scores, I encourage the team to focus on boosting volume and ensuring that we never run dry. To remain at the forefront, I partner with cross-functional teams to drive product development, expert brand management, eye-catching labeling, show-stopping promotions, irresistible incentives, spot-on pricing, stellar product launches, and flawless schematic placement. It's all about taking our craft to the next level!SELECT KEY ACCOUNTS: Publix, Winn Dixie, Dollar General, Harris Teeter, Kroger Mid-Atlantic, Circle K, RaceTrac, BJs, Costco, Food Lion, Lidl, Other National Chains
  • Summerland Wine Brands
    Director Of National Sales
    Summerland Wine Brands 2016 - 2018
    Charlotte, North Carolina Area
    ✔ ≈$53M Annual Sales ✔ 16 Tier I Accounts ✔ Team of 6Formerly known as Terravant Wine Company.I set and executed our annual off-premise national sales and distribution strategy, all aimed at hitting our depletion, branding, and revenue goals. In addition to managing and allocating an $11 million budget, I managed national and regional shipment and depletion forecasting, strategic planning, tactical execution, pricing, maintaining national and private brand standards, and nurturing relationships with key accounts, stakeholders, and decision-makers.But that's not all! I also managed marketing initiatives that ranged from analyzing market intelligence data to uncover golden nuggets of consumer insights and sales trends across all the states. Armed with these insights, I developed new products and private brands, roped in fresh wholesale suppliers, and built dynamic, out-of-the-box marketing strategies such as in-store programming, POS messaging, and social media engagement that were impossible to ignore.And let's not forget about my dream team—a squad of six that I carefully nurtured and coached to greatness!SELECT KEY ACCOUNTS: Circle K, Rite-Aid, Walmart, BJs, Costco, Sam’s Club, Harris Teeter, Publix, Ingles, RaceTrac, Top Golf, Darden, Total Wine and Other Major National Chains
  • O'Neill Vintners & Distillers
    Vice President National Accounts & Sales
    O'Neill Vintners & Distillers 2011 - 2016
    Charlotte, North Carolina Area
    ✔ ≈$110M Annual Sales ✔ 24 Tier I Accounts ✔ Team of 8 I took charge of crafting and rolling out both national and international sales masterplans, both on- and off-premise, aimed at boosting brand recognition, profits, and overall growth. I managed and allocated a $25 million budget and I had the privilege of setting our annual KPIs, pricing strategies, and mapping out promotion plans.Using innovative promotional programs, consistent messaging, and grassroots storytelling helped build and sustain our solid relationships with our wholesale partners while expanding our national distribution chains. All my strategizing began with a deep dive into the numbers and business performance data, depletion reports, production pipelines, and operational intricacies. Armed with this knowledge, I masterminded precise sales and depletion tactics.And let's not forget about our global reach—I kept a watchful eye on export operations, making sure our presence extended to places like Guam, Singapore, Canada, and the Caribbean. Hiring, mentoring and coaching our sales team to greatness was my true privilege in this role.SELECT KEY ACCOUNTS: Walmart, Target, Whole Foods, Sam’s Club, Costco, BJs, Harris Teeter, Other Grocery Chains, Airline Industry, and Other On-Premise Accounts
  • Ste. Michelle Wine Estates
    Director Of National Accounts
    Ste. Michelle Wine Estates 2004 - 2011
    Charlotte, North Carolina Area
    I had very successful career with Ste. Michelle Wine Estates. It was a role of growth!✔ MVP Award; District Sales Manager of the Year Award; Top Territory Sales Representative.
  • E. & J. Gallo Winery
    Sr. National Account Manager
    E. & J. Gallo Winery 1996 - 2004
    Charlotte, North Carolina Area
    E & J Gallo was the pinnacle role of learning, growth, and success! It gave me the foundation for all future success, and I’ll be forever grateful for this opportunity.✔ I progressed through the ranks, starting as a sales representative and advancing to roles including District Manager, Key Account Manager, Field Marketing Manager, State Manager, and ultimately National Account Manager.✔ E & J Gallo Management Distributor Development Training Program with Grantham Distributing (Orlando, FL).

Taylor Bowman Education Details

Frequently Asked Questions about Taylor Bowman

What company does Taylor Bowman work for?

Taylor Bowman works for Premium Beverage Group®

What is Taylor Bowman's role at the current company?

Taylor Bowman's current role is CSO and Strategic Accounts Director.

What schools did Taylor Bowman attend?

Taylor Bowman attended University Of North Florida.

Who are Taylor Bowman's colleagues?

Taylor Bowman's colleagues are Darin Peterson, Chloe Tatro, Alejandro Avalos, Jim Fricke, Jennifer Fernandez, Andrea Milliorn, Laura Shaw.

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