Ruben Flavian Email & Phone Number

Australia

Singapore

Enable markets to achieve their targets, strategic initiatives, and business objectives by engaging with Market, worldwide Alliance teams, Marketing, Supply chain, Finance, Procurement teams, Operations teams, Product Management teams Global Business Units, OEM partners and Go to Markets.• CQ/FQ goal setting by market and allocation setting which ensured markets achieved their market share revenue and GM goals• Build and lead demand steering calls with markets to meet revenue, and GM targets and exceed customer expectations.• Track attainment by market and manage execution, improvement, and mitigation plans to achieve set targets.• Drive orders, top deal execution and engage supply chain teams on execution excellence to meet customer satisfaction.• Track top deals funnel, simulations, and execution to achieve market goals and enable enhanced customer experience.• Review Product, Pricing, Placement, Promotions (4P) and strategic initiatives with markets to meet customer needs.• Engage finance teams on flash assessment, and achievement per market and assess gaps to mitigate them.• Lead on worldwide corporate objectives on global accounts, Channel engagement, mix improvement, and rebates.• Build quarterly game plans and prioritize execution by factory, matched sets, etc to achieve market targets.• Engage operations teams for supply allocation by factory to maximize shipment for the markets.• Lead supply improvement initiatives by engaging long-term forecasting team and procurement teams• Identify steering and trade or swap opportunities to maximize premium product and service shipment.• Lead discussion with category operations teams on platform-level forecasting and product management to reduce liability • Facilitate and engage with CXOs at the customer advisory council to gain valuable customer feedback and insights.

Singapore, Singapore

Dual hatting as Sales Director -Enterprise Sales and Country Business manager for India from CQ1 FY19, focusing on the India hardware category performance across GTM’s (MoQ, SMB, Very Large, and enterprise). Delivering profitable market share gains across PC, notebooks, Displays, and accessories.Notable Achievements• Exceeded all sales targets without exceptions. • Grew revenue by 17% YoY to almost $1 Billion USD. Grew GM by 16% YoY. Gained 1.6 points of market share (4Q average)• Desktops: Highest ever Commercial market share for CQ2FY19 at 29.1%.• Notebooks: In Enterprise 95Ku or 18.75% QoQ, SMB B2B 100% QoQ, Elite performance 54% QoQ• Displays: QoQ growth over the last 2 quarters and highest market share in Displays in 5 years.

Singapore

o Establishing measurements of program success/failure, developing the scorecard to track and communicate the program progress and results to the leadership teams, address issues and ensure success.o Leading strategic engagement in substantial sales opportunities across four key areas; Customer Engagement, Competitive Analysis, Partnerships and Pricing.o Collaborating with alliance partners and the internal sales enablement on Go-To-Market programs management.o Accomplishing key account profiling and helping the customers on Win 10 journey in large enterprises for Microsoft Engagement.o Delivering multi-year subsequential growth in Premium Notebooks with double-digit growth for Intel Program.o Targeting and actively pursuing acquisition accounts with AMD-Ryzen platforms with double-digit growth in AMD shipment.o Enabling a framework by sub-region and provision leads to country sales leaders to “trade in trade up” hardware for retaining and developing accounts while targeting acquisition accounts with trade-in offers and devices as a service offering.o Engaging with CXOs at customer advisory council to gain valuable customer feedback and insights.o Orchestrating sales challenges and bonuses for 500+ sales resources within APJ to have a “growth mindset” and facilitating dashboards for regular reporting for healthy competition amidst country and sub-region sales teams.o Coordinating with country sales leaders with a framework enabling account segmentation by sales volume, potential volume, a line of business penetration, and vertical industry segments. Empowering sales teams to ensure regional and worldwide targets are met. o Evangelising region sales between category (hardware), services and support functions to meet key enterprise sales objectives.Achievements• Exceeded all sales targets without any exceptions.• Instrumental to eight quarters of double-digit growth in the enterprise segment and maintaining #1 among the Very Large Enterprise customers

Australia

o Met the customer expectations by understanding and assessing their business objectives and formulating strategies and requirements to align the HP portfolio to fulfil those.o Led the Asia Pacific and Japan team members to meet contractual obligations and ensure sales targets are met, and customer satisfaction is achieved.o Responsible for the overall account management including detailed account planning, sales forecasting, and communication across the teams and customers.o Ensure global coordination of the accounts to ensure the resources in other geographical areas are aware and driving a consistent approach to meeting the business objectivesAchievementso Achieved the highest revenue and sales growth in 2013.o Led the team in managed print services deals o Achieved highest premium sales award consistently from 2013 to 2016

o Leveraged complex and strategic sales opportunities by orchestrating various go-to-market strategies for direct, partnerships, and channel sales.o Accurately forecasted the revenue figures against the set targets by business type – hardware, software, and services.o Liaised with clients at all levels to understand, assess and analyze their business objectives and align these with HP offerings.o Nurtured strong business relationships with the clients across all market verticals.o Served as a subject-matter-expert on end-point client technology, infrastructure efficiency, and workflow solutionsAchievementso Regularly received multiple rewards and recognition for “Making a Difference” FY13 for the print initiatives for global customers within APJ, “Living Our Values FY13” program, “Making a Difference” FY14 for the print initiatives for global customers within APJ, “Living Our Values FY14” program, and sales in Print FY15.o Received Sales Excellence Award for the Asia Pacific and Japan region in 2012.o Awarded as the ‘Most Valuable Player’ (MVP) in 2006.o Acquired the most amount of Managed Services Contract in the southern region in 2006, 2007 & 2008.o Consistently achieved the highest revenue targets for the southern region in 2006, 2007 and 2008 o Recognised for ‘Outstanding Contribution in Q2 2009’ within the Imaging Printing Group

Melbourne, Australia

Melbourne, Australia

Bachelor Of Applied Science (Micro Computing), Computer Science

Diploma In Micro Computing, Computer Science

Advanced Certificate In Information Technology, Computer Science