Ruby Mathew Email & Phone Number

Bengaluru, Ka, In

*Spearheading the creation of POCs, product roadmaps, and prototypes for Generative AI implementations with a focus on use cases such as content generation, website summarization, and agent assist. (BFSI & Insurance)*Partnering with Generative AI Solution Architects to develop impactful POVs tailored for enterprise customers.*Leading customer demonstrations and developing case studies showcasing the value generated by our POCs in the realm of Generative AI.

1. Designing and positioning the Analytics product line at TapClicks - a SaaS-based marketing platform. 2. Outcome: Increased MAU by 11%. Driving adoption and engagement for Predictive analytics Product by talking to customers, understanding pain points, and validating hypotheses using a data-driven approach.3. Identifying and clearly articulating our customers' requirements to generate opportunities for upsell or cross-sell.4. Talking to customers globally, articulating their pain… Show more 1. Designing and positioning the Analytics product line at TapClicks - a SaaS-based marketing platform. 2. Outcome: Increased MAU by 11%. Driving adoption and engagement for Predictive analytics Product by talking to customers, understanding pain points, and validating hypotheses using a data-driven approach.3. Identifying and clearly articulating our customers' requirements to generate opportunities for upsell or cross-sell.4. Talking to customers globally, articulating their pain points, and translating them into new product features, enhancements, user experience improvements.5. Crafting knowledgebase articles and creating product demo content. Show less

Chennai, Tamil Nadu, India

Chennai Area, India

• Mapping the entire customer journey through the marketing funnel including audience segmentation, onboarding customers, identification of opportunities for Cross-sell and Up-sell.• Responsible for supporting brand teams in strategizing and implementation of the campaign, tracking marketing KPI’s and delivering performance reports with actionable insights. • Meeting stakeholders regularly, to identify their pain points and do a gap analysis with respect to new campaigns and… Show more • Mapping the entire customer journey through the marketing funnel including audience segmentation, onboarding customers, identification of opportunities for Cross-sell and Up-sell.• Responsible for supporting brand teams in strategizing and implementation of the campaign, tracking marketing KPI’s and delivering performance reports with actionable insights. • Meeting stakeholders regularly, to identify their pain points and do a gap analysis with respect to new campaigns and analytics.•Spearheading the development of an in-house product (Chatbot) for Marketing Automation and Lead classification. Responsibilities include outlining the Business Case, Scope, Product vision, roadmap, documenting the Chatbot Lifecycle, outlining Use cases, workflows, personas, and ownership of the MVP.• Conducting Webinars and Product demos.• Balancing the team's needs and stakeholders' needs simultaneously, while rationalizing the priorities and maintaining product and sprint backlog. Show less

Goa

Took a break in my career to be a full-time mother and join my husband in his remote postings. During this period, I picked up several skills that are proving critical today. These include resilience and adaptability. I completed my Masters in Sociology with my toddler in tow, moving from Leh to Allahabad and to Amritsar. This phase helped me cultivate a larger perspective on life.

Goa

• Spearheaded the creation of a marketing and distribution plan for the Manufacturingsubsidiary of Elecon.• Lead the recruitment and training of the marketing team. Assisted in strategizing Marketinginitiatives for the Organisation in the Real Estate space.• Identified Networking opportunities for increasing brand visibility.

•Constant monitoring, analyzing and improving form conversion, return-rates, opportunities and other Key Performance Indicators. •Analyzing business requirements to provide an automated, scalablesolution. • A/B Testing of Microsites for Media team •Technology liaison for the marketing team on urgent issues related to client configuration and compliance with the network. •Building and implementing test cases based on changes or enhancements; use of Salesforce for tracking… Show more •Constant monitoring, analyzing and improving form conversion, return-rates, opportunities and other Key Performance Indicators. •Analyzing business requirements to provide an automated, scalablesolution. • A/B Testing of Microsites for Media team •Technology liaison for the marketing team on urgent issues related to client configuration and compliance with the network. •Building and implementing test cases based on changes or enhancements; use of Salesforce for tracking and closure of assigned cases. Show less

Pune Area, India

•Negotiating contract for engagement of consultants under a quality based system and cost-basedsystem followed by C-DAC •Assisting in selection process for Technical consultants; coordinatespaperwork with concerned departments/offices •Familiarizing consultants with C-DAC guidelines,procedures and ensuring their compliance to the same •Organizing Colloquiums on R&D topics forPostgraduate students •

• Development and maintenance of ETL of the project . • Part of the SLA identification team and also identified some of the performance metrics for RMO. • Development of BO Reports as per user requirements. • As an ITIL trained professional, was responsible for identifying single points of contact for incidents raised by clients and also part of the team responsible for tracking of incidents till its closure. • Was a member of the analytics team, responsible for designing what-if… Show more • Development and maintenance of ETL of the project . • Part of the SLA identification team and also identified some of the performance metrics for RMO. • Development of BO Reports as per user requirements. • As an ITIL trained professional, was responsible for identifying single points of contact for incidents raised by clients and also part of the team responsible for tracking of incidents till its closure. • Was a member of the analytics team, responsible for designing what-if analysis reports inXcelsius for the CRM team. Show less

Women Startup Program

Insights For Innovation

Dmca, Digital Marketing

Master'S Degree, Sociology

Pgdba, Business Administration And Management, General, A

Bachelor Of Engineering - Be, Information Technology, Distinction : 3Rd Ranker

12Th Std, Science

Icse Delhi, Distinction