Ruby Mathew Email & Phone Number

*Spearheading the creation of POCs, product roadmaps, and prototypes for Generative AI implementations with a focus on use cases such as content generation, website summarization, and agent assist. (BFSI & Insurance)*Partnering with Generative AI Solution Architects to develop impactful POVs tailored for enterprise customers.*Leading customer.

1. Designing and positioning the Analytics product line at TapClicks - a SaaS-based marketing platform. 2. Outcome: Increased MAU by 11%. Driving adoption and engagement for Predictive analytics Product by talking to customers, understanding pain points, and validating hypotheses using a data-driven approach.3. Identifying and clearly articulating our.

Chennai, Tamil Nadu, India

Chennai Area, India

• Mapping the entire customer journey through the marketing funnel including audience segmentation, onboarding customers, identification of opportunities for Cross-sell and Up-sell.
• Responsible for supporting brand teams in strategizing and implementation of the campaign, tracking marketing KPI’s and delivering performance reports with actionable insights.
• Meeting stakeholders regularly, to identify their pain points and do a gap analysis with respect to new campaigns and… Show more
• Meeting stakeholders regularly, to identify their pain points and do a gap analysis with respect to new campaigns and analytics.
• Spearheading the development of an in-house product (Chatbot) for Marketing Automation and Lead classification. Responsibilities include outlining the Business Case, Scope, Product vision, roadmap, documenting the.
• Conducting Webinars and Product demos.

Goa

Took a break in my career to be a full-time mother and join my husband in his remote postings. During this period, I picked up several skills that are proving critical today. These include resilience and adaptability. I completed my Masters in Sociology with my toddler in tow, moving from Leh to Allahabad and to Amritsar. This phase helped me cultivate a.

Goa

• Spearheaded the creation of a marketing and distribution plan for the Manufacturingsubsidiary of Elecon.
• Lead the recruitment and training of the marketing team. Assisted in strategizing Marketinginitiatives for the Organisation in the Real Estate space.
• Identified Networking opportunities for increasing brand visibility.

• Constant monitoring, analyzing and improving form conversion, return-rates, opportunities and other Key Performance Indicators.
• Analyzing business requirements to provide an automated, scalablesolution.
• A/B Testing of Microsites for Media team
• Technology liaison for the marketing team on urgent issues related to client configuration and compliance with the network.
• Building and implementing test cases based on changes or enhancements; use of Salesforce for tracking… Show more
• Building and implementing test cases based on changes or enhancements; use of Salesforce for tracking and closure of assigned cases. Show less

Pune Area, India

• Negotiating contract for engagement of consultants under a quality based system and cost-basedsystem followed by C-DAC
• Assisting in selection process for Technical consultants; coordinatespaperwork with concerned departments/offices
• Familiarizing consultants with C-DAC guidelines,procedures and ensuring their compliance to the same
• Organizing Colloquiums on R&D topics forPostgraduate students

• Development and maintenance of ETL of the project.
• Part of the SLA identification team and also identified some of the performance metrics for RMO.
• Development of BO Reports as per user requirements.
• As an ITIL trained professional, was responsible for identifying single points of contact for incidents raised by clients and also part of the team responsible for tracking of incidents till its closure.
• Was a member of the analytics team, responsible for designing what-if… Show more
• Was a member of the analytics team, responsible for designing what-if analysis reports inXcelsius for the CRM team. Show less

Women Startup Program

Insights For Innovation

Dmca, Digital Marketing

Master'S Degree, Sociology

Pgdba, Business Administration And Management, General, A

Bachelor Of Engineering - Be, Information Technology, Distinction : 3Rd Ranker

12Th Std, Science

Icse Delhi, Distinction