Sophia Ruelo Email & Phone Number

Marikina, Ncr, Ph

National Capital Region, Philippines

— Assists with planning online marketing campaigns to boost user acquisition and drive sales. — Coordinates with the rest of the marketing department in executing campaigns across multiple channels to support revenue growth efforts. — Supports the development of strategy, standards, and best campaign practices, i.e. copy, creatives, discounting, placements, product selection, timing, etc.— Manages the implementation, measurements, and tracking of the brand's marketing campaigns and their effectiveness. — Handles merchandising projects to ensure promotions are delivered to the desired target market.— Understands products and their trends through market research. — Defines and refines the brand’s positioning and tone. — Approaches, manages, and maintains influencer partnerships and relations. — Conducts market analyses to identify new opportunities. — Gathers, analyzes, and creates reports on corresponding metrics.— Participates in offline marketing events, both spearheaded by the brand and by our partners.

Muntinlupa City, National Capital Region, Philippines

- Created clear, concise, and consistent product descriptions for The Iconic and Zalora websites. - Researched and organized facts and sources. - Proofread product descriptions.- Brainstormed and collaborated with the team on new ideas and strategies. - Quality-checked images, categories, and descriptions of products. - Finished daily quota set by the content supervisor.

Makati, National Capital Region, Philippines

• Studio Karou is a creative agency rooted in ideas and experiences. • As a multidisciplinary studio, their practice goes beyond the typical blueprint to create brand solutions. • They thrive in their fascination for good storytelling, intuitive design, and passion for connection to create meaningful brands. • What started as a tactile expression for their passions, transformed into a solutions lab for brands who share the same vision. • Sophia’s role includes the following tasks: • Copywriting concise, evocative, and marketable stories for brands; creating content for branded materials as assigned by the chief creative, content lead, and content strategists; • Partnering with teams and clients in ideating and creating content for brands, specifically for social media; and • Assisting content strategists in project management, coordination, and day-to-day tasks.CLIENTS HANDLED: Actipure | Hearth | Luxelle | Mod Audio | Pure Living | Sip | Ultima | Vida C | Vitasense | The Glow Up Lounge | Yobick.

Makati, National Capital Region, Philippines

• PINO is a design studio providing branding, website, production, social media and design architecture services. • As a marketing intern, Sophia receives direct mentoring from its team of creatives and marketing professionals embodying the spirit of pino — polished or refined in English — in its design work. • Sophia’s role is two-fold: she helps produce content for the studio’s owned channels, including its TikTok account and in-house magazine; and supports projects for clients such as Better Box, Federal Land, Frankie and Friends General Store, Fruits in Ice Cream, Güd is Better, and Kumu. • In particular, for Fruits in Ice Cream, she was entrusted with strategizing its content calendar, highlighting its Pinoy Sorbetes collection. • Her experience with various brands has deepened her experience writing copy with different brand voices and client requirements.CLIENTS HANDLED: Better Box | Federal Land | Frankie General Store | Fruits in Ice Cream | Güd is Better.

Taguig, National Capital Region, Philippines

• Remedy Skin Solutions is a skin care center focused on providing acne treatments. • As a boutique clinic, Remedy had yet to maximise digital marketing. • Seeing this opportunity, Sophia leveraged her background to add structure to the clinic’s existing social media content. • From speaking with the members of the team and mobilizing her fellow interns, she led the content strategy, introduced content pillars, contributed graphic post copies, captions and blogs. • This initiative allowed the clinic to implement a streamlined monthly content production process that helps them find leads and nurture existing clients.

Metro Manila, National Capital Region, Philippines

• Bedroom Ballet emerged from Studio Dance by Lina after the COVID-19 pandemic put social activities on hold. • Prior to the pandemic, Sophia’s involvement centered around administrative and production work, such as spearheading recitals, selling tickets and souvenir items, and securing sponsors. • When the studio opened online classes, her scope of work expanded to include content creation and social media management. • Under her watch, the social media page of Bedroom Ballet nearly doubled its following organically from 700 to over a thousand in less than six months. • Its social media arm has also become a critical conversion channel for recital ticket sales, allowing the studio to find paying audiences outside the personal network of its students.

Los Angeles, California, United States

• To Di For Daily is a pop-culture take on the British Royal Family and a celebration of the life of Princess Diana. • As a writer, Sophia receives mentorship from Kinsey Schofield, a highly regarded royal commentator. • Her work includes long-form articles centered on the hit TV series The Crown and the late Diana, Princess of Wales. • This role has sharpened her skills in writing for an international market, researching and fact-checking, particularly at a time of rampant disinformation.

Metro Manila, National Capital Region, Philippines

• What Glass Ceiling? is a podcast that aims to learn from women’s journeys and all the glass ceilings they've shattered along the way. • The internship was focused on content creation and social media management. • Her role was to contribute to audience succession, particularly bringing more 12- to 23-year-old listeners to the current audience of 24- to 35-year-old women. • She studied and researched on the brand's competitors, participated in recording sessions to give input from the Gen Z perspective and pitched ideas directly to the two CEOs.

Metro Manila, National Capital Region, Philippines

• COMMONER is a start-up, non-profit media organization that uses new media executions to help people navigate the world and ignite civic engagement and vigilance through journalism and storytelling. • As a volunteer, Sophia focuses on administration and operations, as well as social media. • She coordinates with the different departments like the writers pool and the creatives team, posts articles on Medium and content on Facebook and Instagram, and pitches ideas to foster the growth of the brand. • Sophia’s own creative work, a piece on stagflation, has been featured on the platform. It earned over 800 likes.

Quezon City, National Capital Region, Philippines

• In addition to preparing students for professional ballet careers, Studio Dance by Lina is a growing place where students learn, become, and flourish. • Through education in classical ballet and opening opportunities for personal and professional growth and artistic development, Studio Dance by Lina challenges students to reach their highest potential and enrich their lives through dance.• Spearheaded the planning and execution of three recital productions, including Coppélia (2019), Clara and the Sugarplum Fairy, popularly The Nutcracker (2018), and Sleeping Beauty (2018).• Assisted the CEO with day-to-day tasks, including responding to emails, handling the communication channels with the stakeholders, taking phone calls, etc.• Wrote important paperwork addressed to the dancers' parents during recital season, as well as spearheaded the selling of tickets and souvenir items.• Secured sponsors in order to fund events that were held outside of the studio's main location.• Served as an all-around administrative assistant to the CEO.

Diploma Of Education, Business And Enterprises Programme

• Selected to study under a Summer School Program, located at Jowett Walk inside Oxford University. • Graduated at the top of the class.

Bachelor Of Arts - Ba, Humanities/Humanistic Studies, 1.40/1.00 Gwa

• Consistent Dean's Lister and President’s Lister [2019-2022] • Cum Laude Latin Honors • Final General Weighted Average of 1.40 [Highest.

High School Diploma