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@socialrep.com
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Russell Baker is listed as MotiveLab offers a range of agency services for AI activation, tailored to help you accelerate GTM results. For IT Channel businesses, we provide encapsulated GTM-AI training programs that meet MDF requirements. at MotiveLab AI, based in San Anselmo, California, United States. AeroLeads shows a work email signal at socialrep.com, phone signal with area code 415, and a matched LinkedIn profile for Russell Baker.
Russell Baker previously worked as Director Program Management at Motivelab Ai and Vice President Marketing at Socialrep. Russell Baker holds Masters, Business Administration from Dominican University.
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AeroLeads found 1 current-domain work email signal for Russell Baker. Compare company email patterns before reaching out.
Summary of ExperienceStrategic Marketing:By analyzing market environments and understanding consumer needs I have been able to create focused and actionable marketing plans to guide all marketing efforts for several large organizations. This work included segmentation and positioning through advertising and digital content to grow in the crowded HR industry. Developing a marketing mix, including new products, for HP’s partner sales program. And, brand identity development for hundreds B2B and B2C companies.Marketing Implementation:Successful implementation of a marketing strategy requires coordination, resource allocation, and close monitoring to ensure that the plan is effectively translated into real-world actions. In the area of advertising, I’ve created and managed PPC campaigns, banner and online advertising. Content creation including video, is often a large part of promotion and the goal behind the blogs I’ve created. Email marketing is less effective these days but, I’ve achieved impressive results through the LinkedIn platform. Other programs I’ve implemented made use of my skills in SEO, product launches, event planning, social media and AI.Creative:I’ve worked as a graphic designer on the agency side and in-house at technology companies. Initially, I worked for three years redesigning Safeway’s private label packaging and completed similar programs for Fanta, Unilever, Nestle and Philip Morris. I then moved on to designing and extending dozens of brands and associated corporate assets for tech companies in Silicon Valley including Intel, HP, Ascend, and Lenovo. I’ve designed over fifty websites, and user interfaces. Team Leadership:As a team leader, I inspire my team, provide direction, facilitate communication, and create an environment that fosters productivity and growth. I’ve managed creatives with diverse skills including design, coding, writing, accounting, sales and PR. Currently, I conduct online training sessions for salespeople who want to use social media more effectively. Employee/Business Management:I have owned and operated two marketing agencies, one analyst firm and a social media platform company. I defined the roles needed to succeed and then hired and trained hundreds of employees over 20 years. My role often changed -- I managed all accounting functions including taxes, purchasing and implemented new technology, setting budgets and defining work processes. I also hired and trained employees, wrote employee handbooks, managed payroll, 401k and stock options.
Listed skills include Product Marketing, Customer Acquisition, Management, Market Development, and 26 others.
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San Anselmo, California, United States
MotiveLab is the next evolution of our marketing services platform. We've worked to help our clients use social media to open new markets. Now we have transitioned to helping them with advanced AI tools to develop GTM strategies. My role is to create new marketing programs and then manage our team on the successful implemention of the program.
San Anselmo, California, Usa
I provided advanced social selling training to over 60+ technology companies and built an online academy for individual training. Most of my work was completed in HP's partner channel where I managed their social media platform increasing use 500% to over 3k active partners sharing over a million updates in 90 countries.
Redwood Shores
I lived and worked in SE Asia for two years while managing HC’s marketing then returned for the last year to manage the transition of the marketing department after the purchase of HumanConcepts by Saba Software.
Sausalito, California, United States
Triton provides the electronic distribution of travel inventory from airlines, hotels, tour and cruise operators to travel agencies and their clients. In my role I wrote the company’s mission then built an international brand in support of that mission. I managed the product user interface development to ensure it met the needs of our customers and managed the marketing of international offices in Manila, Beijing and Amsterdam.
Sausalito, California, United States
While at HC I built the marketing department and repositioned the company from a box product to a “Software-as-a-Service”. I then created content and the visual design for a new corporate web site as part of the product launch. Localized site to Europe and Asia. I played a key role in launching version 6 of the flagship product OrgPlus as well as an online version. Launch included PR, tradeshow events, new packaging, web site messaging and direct mail.
San Francisco, California, United States
This is just some of the client work I completed:Copper Mountain Networks: (CMN) DSL networking equipment for SME. Worked with the executive management team for five years designing the assets that took CMN from a start-up through an extremely successful IPO. Built an online creative asset management system. Created an extensive VoIP, online product demonstration for the sales team.Ascend Communications: High speed internet access equipment manufacturer.Worked with the founders and board over nine years to build a world-class telecommunications brand and effective creative department. Provided all the marketing assets which helped grow the company from a venture-backed start-up to a successful merger with Lucent. Designed the brand identity and initial communications platform for 25 startups including: CenterRun, Kickfire, P-Cube, QuantumShift, Securify, Sendmail, Copper Mountain and Zhone Technologies.Redesigned over 80 food product packages as part of Safeway’s private label repositioning effort.
Activities and Societies: Taught branding and print design
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Russell Baker works for MotiveLab AI.
Russell Baker is listed as MotiveLab offers a range of agency services for AI activation, tailored to help you accelerate GTM results. For IT Channel businesses, we provide encapsulated GTM-AI training programs that meet MDF requirements. at MotiveLab AI.
AeroLeads has found 1 work email signal at @socialrep.com for Russell Baker at MotiveLab AI.
AeroLeads has found 9 phone signal(s) with area code 415 for Russell Baker at MotiveLab AI.
Russell Baker is based in San Anselmo, California, United States while working with MotiveLab AI.
Russell Baker has worked for Motivelab Ai, Socialrep, Humanconcepts And Saba Software, Triton Distribution Systems. Inc., and Humanconcepts, A Saba Company.
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Russell Baker holds Masters, Business Administration from Dominican University.
Russell Baker is listed with skills including Product Marketing, Customer Acquisition, Management, Market Development, Lead Generation, Demand Generation, Salesforce.Com, and Saas.
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