Utilising over 14 years of sponsorship industry knowledge to offer expert consultancy services to both sports agencies and sports rights holders, in addition to sponsorship rights acquisition for client brands.Agency: commissioned by a leading sports agency to create an in-depth research report into a new rights sales division.Brand: working with a client brand to seek to establish a partnership within Formula E.

In keeping with the innovative nature of NIO, the NIO Formula E team creates unique bespoke partnerships, leading to sustained value generation for our partners. Looking to bring a fresh, modern approach to sports sponsorship is our ethos.

Consisting of a number or world-class leading edge technology companies, McLaren Technology Group is a diverse collection of companies including McLaren-Honda Formula One team and the ultra high-performance sports car manufacturer, McLaren Automotive. My professional responsibilities surrounded the commercial activities of McLaren Group, working as part of the team that is responsible for establishing bespoke partnership programmes, enabling partners to achieve and implement strategic marketing… Show more Consisting of a number or world-class leading edge technology companies, McLaren Technology Group is a diverse collection of companies including McLaren-Honda Formula One team and the ultra high-performance sports car manufacturer, McLaren Automotive. My professional responsibilities surrounded the commercial activities of McLaren Group, working as part of the team that is responsible for establishing bespoke partnership programmes, enabling partners to achieve and implement strategic marketing initiatives via the global sporting platform that is Formula One. The partnership programmes are committed to achieving industry-leading ROI through a range of dynamic and innovative marketing and communication assets. Show less