Dynamic and straight-talking professional with an enduring record of leading collaborative teams and advising global clients.Consultative style and pragmatic account management skills, focused on business benefits for my clients.Experience spanning professional services, business advisory, strategic branding and enterprise technology.Currently supporting global rebrands for complex, matrix organisations, and for smaller ones lacking the internal resources.Working with internal brand and communications teams, as well as their creative agencies, to strategically plan for and implement brand change - ensuring brand coherence and efficient, timely, cost-effective execution.VIM Group has worked on more than 2,000 brand change project for clients such as ABB, Airbus, AkzoNobel, Atos, BMW, Deloitte, Deutsche Telekom, E.ON, EY, Hitachi Energy, IKEA, ING Group, Julius Baer, Maersk, Magrabi, Mediclinic, Merck, Nordea, PureGym, Sanofi, SkyTeam, TUI, Virgin Media O2, Volkswagen, as well as national governments, ministries, cities, hospitals and universities.