Rusty Bailey Email & Phone Number

Northern Colorado

Fort Collins, Colorado

Fort Collins, Colorado

Product line management, Business strategy, Portfolio strategy, and Roadmap planning for Otter Products’ consumer businesses with responsibility for large revenue and profit drivers across numerous phone case series (Defender, Pursuit, Symmetry, Strada) and smaller new market entries across a range of outdoor product categories (premium Venture coolers.

Fort Collins, Colorado Area

Portfolio manager for HP's Consumer Personal Systems Accessories business unit. -Drove roadmap and portfolio strategy across numerous consumer accessory categories-Led investigations into new market opportunities

Fort Collins, Colorado Area

• Drove business strategy across near and longer term horizons for the Education Hardware and Software team
• Built partner relationships internally and with key industry players helping enable the business strategy and portfolio
• Managed strategic partner relationship with software supplier for HP Classroom Manager
• Led sales enablement activities with HP direct and channel sales teams

• Identified, developed, and closed multi-million dollar outbound intellectual property licensing and sales opportunities across numerous HP business units in enterprise, SMB, and consumer markets
• Collaborated closely with executive management on intellectual property licensing strategy and goals
• Partnered with intellectual property and commercial attorneys in the development of term sheets, contracts, statements of work, and other relevant legal agreements

• Staff level position reporting to business unit GM leading worldwide product management and operations for a fast paced, SKU intensive, high technology business with $350M in revenue across multiple regions within a.
• Led a team of product managers (customer insights/segmentation/targeting, value proposition and positioning, product roadmap development, product life-cycle management) and current product marketing staff (new product.
• Drove product management in a multi-geography ODM development model in the US, Singapore, mainland China, and Taiwan to deliver semi-annual hardware product roadmaps on schedule while meeting feature, volume, and.

• Drove definition and delivery of numerous hardware and software products throughout the product lifecycle and in various stages of the marketing life cycle (early adoption -> market maturity)
• Drove region and retail channel engagement process
• Lead on numerous research projects (ethno/quant/demo, qualitative focus groups)
• Owned Industrial Design and User Interface requirements for photography products
• Owned definition and development of outbound collateral
• Led numerous worldwide marketing initiatives in complex multi-category and multi-division business structure

Freelance and retainer based integrated marketing communications, web design and development, graphic design, and commissioned artwork (currently on hiatus)

Loveland, CO

Led the finance organization of Interweave Press and its related entities. Key member of the leadership team driving expansion of the revenue base via organic portfolio growth and joint ventures with key industry partners.

Denver, Colorado

Led the financial organization for Enecotech, an environmental consulting company. Helped grow the company's revenue and profit in each year, with expansion to 7 locations across North America and approximately $40M in revenue.

Greater Denver Area

Project economics and financial analysis for Global Gas, an oil and gas exploration and development startup.

Ms, Energy & Mineral Economics

Bs, Finance

Pre Med

Activities and Societies: Div I Football team member

Studio Art Coursework

Education record