I oversaw the re-launch and re-branding of the Disney Movie Insiders loyalty and marketing engagement program, guiding its transition from an in-home subscription to a 24/7 consumer platform. As larger organizational goals and industry conditions underwent a massive shift, I aligned a multi-disciplinary team on technology and digital engagement strategies to ensure program relevancy and consumer acquisition, prioritizing the voice of consumers above all else to meet audience needs.Core Strengths:► Implemented a revised organizational framework and launch plan, creating two new verticals to focus product development and amplify brand positioning.► Transformed the organization’s marketing technology capabilities, launching the studio’s only mobile application and establishing processes to collect and utilize first-party data.► Spearheaded the integration plan between Disney Movie Insiders and the newly-launched Disney+ streaming service, launching a high-impact account linking project to enable continued membership growth and acquisition.► Recruited technical leaders across under-utilized teams to support critical projects, proactively addressing release and feature development obstacles without impacting annual cost allocation.

Following my success within Disney’s non-theatrical division, I was recruited to acquire and develop cinema partnerships on behalf of the Studio’s core theatrical marketing team. I drove expansion on an international scale by solidifying the department’s operations strategy, establishing consistent approaches to communication, technology upgrades, and training to maximize growth.Key Projects:► Drove team efficiency by establishing region-specific performance tracking systems, prioritizing and consolidating theatrical marketing activities to maximize incremental growth.► Analyzed market performance and box office trends to solidify the team’s trailer programming strategy, aligning team members across levels of leadership on best practices while mitigating an increase in advertising spend.► Uncovered opportunities for talent development and engagement among female employees across functions as the founder of the “Career Kickstarters” mentorship group.

As a strategic force behind a complex, multi-segment category, I continually pursued and executed new business and revenue growth opportunities across traditionally underutilized channels. By building relationships with global partners outside of the entertainment industry, including education, airlines, and the armed forces, I reversed a years-long stagnation and primed the division to drive brand value alongside the larger Disney organization.Key Projects:► Created, planned, and executed a multi-channel category growth initiative alongside the Army & Air Force Exchange Service C-suite, launching dozens of “Disney at the Exchange” locations worldwide to generate millions in annual consumer product retail sales.► Proposed and launched a quarterly kids entertainment package for airlines across global regions, streamlining content delivery and licensing procedures while driving additional business development across multiple teams.►Successfully pitched Lucasfilm on groundbreaking brand and revenue opportunities for allowing first-run Star Wars films to be licensed to the Disney Cruise Line, beginning with Star Wars: The Force Awakens.

Ascended through levels of leadership to oversee planning and forecasting across domestic theatrical releases, establishing concrete frameworks for booking, billing, and revenue management alongside cross-functional teams. Partnered with the division President to unite domestic and international teams around shared resources and strategic goals.