I’ve always been driven by a fundamental desire to understand more about how consumers obtain information about the products they buy and how they make emotional and rational decisions regarding what, when and how they purchase products and services. This curiosity has led to positions in media planning, strategic thinking and consulting roles at both agencies and research providers. I’ve worked on a broad spectrum of brands including: Facebook, Pinterest, Snapchat, Netflix, Pandora, Sephora, Microsoft, Yahoo, Sony, Hershey’s, Kraft, P&G, Taco Bell, method, 20th Century Fox, Fox Searchlight, Universal Pictures, Target, Adidas, Gap, Toyota, Land Rover and Hyundai/Kia.Specialties: Ethnography-style research, focus group moderation, data analysis and interpretation, in-depth interviews, audience profiling, audience illumination, positioning and creative testing.