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> Company leader and organizational culture creator> Consumer expert and researcher with a love for interpreting data that leads to better understanding of consumer attitudes & behavior, with the end goal of building and sustaining iconic brands > 19 years of experience conducting consumer, brand, and communications research in multiple categories (gaming, entertainment, consumer technology, automotive, CPG, health care, apparel/fashion, alcoholic beverages)> 3 years in the Consumer Insights & Strategy team at Activision; responsible for providing guidance on the campaign & strategy for the record-breaking launch of CALL OF DUTY: BLACK OPS 2 ($1B in 15 Days) > Specialties: Team Leadership, Company Culture, Quantitative & Qualitative, International Research, Data Distillation, Creative Data Visualization, Gaming, Entertainment, Latin American Culture, Hispanic Market, Abstract Thinking, Demystifying Analytics
Talk Shoppe
View- Website:
- letstalkshoppe.com
- Employees:
- 15
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Head Of Growth And LearningTalk ShoppeCulver City, Ca, Us -
Head Of Growth & LearningTalk Shoppe Jun 2023 - PresentLos Angeles, California, United States| New Business |Generate leads; play an active and critical role in new business initiatives; advocate for effective and innovative methodologies in research proposals| Client Services |Actively work with research teams to pursue excellence in their projects and deliverables, with a focus on study design, analysis, frameworks, and storytelling | Culture |Create a permanent state of learning and inspiration in the company; make Talk Shoppe a company people feel proud and fulfilled to work in| Marketing |Proactively identify and pursue opportunities to promote the company's work, value, and intent| Leadership |Influence company strategy and organizational planning together with other members of the Executive Leadership Team -
Group DirectorTalk Shoppe Jan 2019 - Jun 2023Los Angeles, CaI lead an expert team of sharp, curious, and empathetic researchers. We love working closely with clients and solving difficult problems together. We see ourselves as an extension of their team but don't shy away from bad news and constructive insights when they are required. We have the pleasure of working with some of the best companies in the world, including Pandora, Pinterest, Netflix, Facebook, YouTube, Activision Blizzard, Tile, IHOP, Saatchi Art, and more. -
Research DirectorTalk Shoppe Aug 2015 - Dec 2018Los Angeles, CaTalk Shoppe is a full-service consumer & market research company based in Los Angeles, CA.After spending 10 years on both the agency & client sides I know what truly matters (and what absolutely doesn't) to the end users of consumer & market research. Most research agencies don't have the sensibilities and empathy needed to provide the level of service and insight that clients deserve. They don't understand the internal dynamics and politics that their clients face. They spin their wheels on what they think is "interesting" and "actionable", not knowing that most of that ends up in the trash.At Talk Shoppe I lead consumer & market research that is based on a rich understanding of what our clients go through day in and day out. I better understand their environments, their incentives, and their needs, and through that I am able to provide a superior level of service. -
Senior Manager, Consumer Insights & StrategyActivision Oct 2012 - Aug 2015Santa Monica, CaPart of the Consumer Insights & Strategy team that worked on all consumer & market research for the CALL OF DUTY & GUITAR HERO franchises. Led research studies related to gamer segmentation, brand & communications tracking, marketing effectiveness, new product development, downloadable content/in-game transactions, user acquisition & retention, general entertainment & media research, and more. Worked with various groups across the company, including Consumer Marketing, Product Marketing, Studios/Developers, Media, CRM, and PR. -
Manager, Quantitative ResearchKelton Mar 2011 - Oct 2012Los Angeles, Ca* Main accounts: Mike’s Hard Lemonade, SONOS, TOMS, Logitech, Target* Worked on international brand tracking, market expansion, new product development, concept evaluation, segmentation, consumer journeys, shop along/in-store research, and communications evaluation* Analyzed quantitative market research data from multiple sources, both primary and secondary. * Translated research findings into key takeaways, actionable insights, and final recommendations addressing client’s business objectives.* Created clear, creative and digestible deliverables tailored to different audiences.* A-to-Z project management: obtained bids, wrote questionnaires, managed vendors, and coordinated internal resources for execution of research studies. -
Account ManagerHall & Partners Jun 2006 - Mar 2011Los Angeles, Ca* Main Accounts: Blue Shield of California, Hyundai, Toyota, Microsoft, Audi, Comcast, PlayStation.* Worked on international communications and brand trackers, creative copy tests, and concept evaluation.* Responsible for the of execution primary quantitative research projects, from proposals to reporting.* Played an active role in new business development. Integral member of the team that crafted Hall & Partners’ Best-in-Class Social Media Tracking proposal. -
Research AnalystTrammell Crow Company Jan 2005 - May 2006Santiago, Chile* Main external accounts: Exxon, Cencosud, Corpbanca* Participated in the design, execution, and reporting of market research studies (including Econometric modeling, Price-Elasticity studies and Project Feasibility evaluations) for the Latin American subsidiary of a leading commercial real estate company.
Tal Oren Skills
Tal Oren Education Details
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Economics, Political Science
Frequently Asked Questions about Tal Oren
What company does Tal Oren work for?
Tal Oren works for Talk Shoppe
What is Tal Oren's role at the current company?
Tal Oren's current role is Head of Growth and Learning.
What is Tal Oren's email address?
Tal Oren's email address is t.****@****ers.com
What is Tal Oren's direct phone number?
Tal Oren's direct phone number is +131042*****
What schools did Tal Oren attend?
Tal Oren attended Mcgill University, The International School Nido De Aguilas.
What are some of Tal Oren's interests?
Tal Oren has interest in Poverty Alleviation, Education.
What skills is Tal Oren known for?
Tal Oren has skills like Customer Insight, Marketing Research, Quantitative Research, Market Research, Advertising Research, Segmentation, Data Analysis, Questionnaire Design, Focus Groups, Qualitative Research, Report Writing, Consumer Behaviour.
Who are Tal Oren's colleagues?
Tal Oren's colleagues are Ruth Behr, Dwight Ragland, Jr., Alessandra Feio Tobin, Rachel Licata Antczak, Heather Mckinney, Meg Dirutigliano, Liana Morgado.
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