Ruth Kavanagh Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

County Dublin, Ireland

I work at OROKO Travel, a luxury tour operator specialising in tailored travel.Responsible for every aspect of the company’s marketing activities.Including: Owning the brand development.Creating and driving the OROKO marketing strategy.Managing all operational aspects of marketing including email marketing, social media, written releases, content generation, customer documentation, print marketing, creative initiatives, company tone of voice and all content across… Show more I work at OROKO Travel, a luxury tour operator specialising in tailored travel.Responsible for every aspect of the company’s marketing activities.Including: Owning the brand development.Creating and driving the OROKO marketing strategy.Managing all operational aspects of marketing including email marketing, social media, written releases, content generation, customer documentation, print marketing, creative initiatives, company tone of voice and all content across orokotravel.ie as well as managing the OROKO marketing team.Managing and working on SEO and all aspects of digital marketing.Managing the production of all branded collateral.Managing appointed web development agency and digital agency.Working with the OROKO CRM to create, effectively manage and report on marketing campaigns across multi-media and to script and work with nurture automated email campaigns.Producing engaging editorially based branded brochure material for print.Liaise regularly with sales team to optimise lead generation. Show less

Dublin

Responsible for the creation, management and execution of the marketing campaign for Taste of Dublin (35,000 visitors).My role included creating engaging festival content and consumer marketing campaigns with the aim of continual growth in festival attendance. Executing the marketing plan to ensure all media relations, advertising, direct mail, online, promotional events and PR activities are provided and directed to generate maximum exposure and ticket… Show more Responsible for the creation, management and execution of the marketing campaign for Taste of Dublin (35,000 visitors).My role included creating engaging festival content and consumer marketing campaigns with the aim of continual growth in festival attendance. Executing the marketing plan to ensure all media relations, advertising, direct mail, online, promotional events and PR activities are provided and directed to generate maximum exposure and ticket sales.Establishing and negotiating new media partnerships, as well as fostering existing relationships, to extend the reach and media value of Taste of Dublin campaigns. Media included outdoor, broadcast (TV and radio), print, experiential and online.Briefing and management of nominated PR, creative, and digital agencies to implement and optimise festival campaigns. Account management of festival partners to ensure sponsorship inclusions were fulfilled to deliver successful brand exposure.Building sponsorship and sales pitches.Website and content management, optimising the website to drive online revenue opportunities.Managing and controlling the marketing budget efficiently and to maximum effect.Identifying new opportunities for brand extensions, strategic partnerships, and database growth. Overseeing all media partner activations, photography, videography and PR activities including blogger events, onsite broadcast and photocalls. Show less

Ely Place, Dublin

I worked across key lifestyle consumer brands including Smirnoff, Specsavers and Siucra.

Dublin

My role was to provide additional support to the Luxury Products Division PR Manager on the following brands: Lancôme, Giorgio Armani Cosmetics, Yves Saint Laurent, Kiehls and Prestige and Collections.

Professional Diploma In Digital Marketing

Modules covered: Search Engine Optimisation Pay Per Click Marketing Email Marketing Digital Display Advertising Mobile Marketing Web.

M.A, Public Relations, 2.1 Honours Degree

Modules Included~ The Theory & Practice of Public Relations Public Relations Writing Electronic Public Relations Print & Design Television.

B.Sc. (Hons), Retail And Services Management (2005, 2.1 Honours Degree

Thesis: Can Topshop Do No Wrong? - A Qualitative Investigation into the Competitive Advantage of Topshop's Store Image Attributes.