Rachael White Email & Phone Number

Guilford, Connecticut, United States

• Multi-Channel Marketing Leadership: Leading a cross-functional marketing team to drive event & product revenue through integrated campaigns via email, direct mail, PPC, social media, organic channels, and telemarketing.• Strategic Initiative Development: Overseeing interdepartmental project management to execute strategic marketing initiatives, ensuring seamless collaboration and timely delivery of internal and client campaigns.• Email Marketing Optimization: Directing email marketing strategy, from campaign scheduling and promotional planning to content development and HTML coding, resulting in enhanced performance and audience engagement.• Website Content Management: Managing content for event and e-commerce websites using WordPress, improving user experience and ensuring consistency in brand messaging.• Budget Management & Reporting: Managing the annual marketing budget, providing weekly revenue projections and actionable insights to stakeholders through detailed performance reports.• Campaign Performance Enhancement: Continuously monitoring key marketing metrics to optimize campaigns, ensuring high returns on marketing spend and effectiveness.• Salesforce Marketing Improvements: Collaborating with the sales team to refine Salesforce automated marketing cadences, driving increased customer retention, engagement, and event attendance.• Lead Generation: Partnering with client success teams to meet lead generation targets for sponsored campaigns, ensuring sponsor satisfaction and long-term partnerships.• Leadership Development: Selected for the 2022 and 2024 Leadership Development Training Programs by the executive board, demonstrating a commitment to leadership growth and organizational impact.

Guilford, Connecticut, United States

South Windsor, Ct

• Bilingual Product Marketing Leadership: Managed a French-language sports, concert, and theater ticket resale website team, ensuring market-specific messaging & customer experience for European & Canadian Francophones.• Localized Go-to-Market Strategy: Adapted global sales initiatives to drive product adoption and revenue growth in targeted regions, aligning with overall company objectives.• PPC Campaign Optimization: Directed Google and Bing pay-per-click advertising campaigns, overseeing ad copywriting, bidding strategies, keyword research, and sales trend analysis to maximize ROI.• Affiliate Marketing Growth: Led the recruitment, development, and optimization of our affiliate network, collaborating with overseas colleagues to enhance sales performance through promotions and targeted partner communications.• Email Marketing & Campaign Execution: Coordinated weekly email marketing campaigns, including copywriting, HTML formatting, and performance analysis to drive engagement and conversions.• SEO & Content Strategy: Developed SEO-driven content via content management systems, utilizing HTML and CSS to increase organic traffic and improve search engine rankings.• Customer Experience Enhancement: Supervised cross-functional teams to resolve escalated customer issues and implemented solutions to optimize the overall customer journey.• Copywriting & Translation: Executed French-English and English-French translation projects, ensuring accuracy and localization for diverse audiences.• Social Media & Digital Strategy: Managed organic and paid social media content across Facebook, Twitter, and Instagram, utilizing Facebook Business Insights for campaign optimization.

South Windsor, Ct

• Provided exceptional pre- and post-order customer service in French over the phone, via email & social media platforms; worked as liaison between Anglophone brokers & Francophone customers to resolve problems.• Curated engaging content for social media, organized bi-weekly email marketing campaigns, and wrote & published original travel blog content, all in French.

Westfield, Ma

• Assisted customers with monetary transactions, served as intermediary to help resolve customer conflicts, and aided supervisors with weekly reconciliation of accounts.• Responsible for money transfers & state lottery sales, while providing information on store promotions, answering phones and overseeing subordinates.• Maintenance of pricing and promotional databases.

Lycee Jean Moulin, Forbach, Lorraine, France

• Linguistic & Cultural Framework Development: Provided English teachers with authentic linguistic and cultural resources to enhance English language instruction of middle- and high-school students.• Lesson Planning & Instruction: Prepared and taught English lessons with a focus on pronunciation, grammar, and American culture, fostering a deeper understanding of the language among students.

Bachelor Of Arts (B.A.), French Language And Literature, 3.83

Activities and Societies: Phi Sigma Iota (International Foreign Language Honor Society), Pi Delta Phi (French National Honor Society), Phi.

Certificate In Medical Interpreting, Medical Interpreting

Studied all aspects of the field including medical terminology, cultural brokerage, ethics and standards of practice in order to become.

Art History

Full-immersion study abroad program. Classes in French taught by French university professors. Attended class on-site in Musée d'Orsay.

French Studies

Full-immersion study abroad experience at the Paris university. Classes in French taught by native French professors. Responsible.

High School

Activities and Societies: National Honor Society, Concert & Jazz Bands