-Support the business goals of Aulani, A Disney Resort & Spa in Hawai’i and Nat Geo Live through innovative and high quality digital strategies and experiences-Collaborate with business leadership to create and plan technical initiatives that will enable the operation to meet revenue, guest satisfaction, and cost control objectives-Project manage a multi-disciplinary team of designers, copywriters, financial controllers, and third-party developers to bring new products to life like the Nat Geo Live Explorer Academy Adventures. A multi-day virtual camp experience that delivers entertaining and educational content combined with hands-on activities from the comfort of home-Optimize Aulani’s mobile booking flow by utilizing performance data and competitive analysis to create specific enhancements alongside a team of designers and developers

Trinity Coffee Co. is an upstart specialty coffee company which understands that great coffee always fosters great conversations. Our baristas are trained to create genuine connection with our customers through consistently excellent drinks and authentically friendly service. Job Activities•Researched, planned, designed and built a new specialty coffee shop in Trinity, Florida•Worked with third-party designers and industry experts to build a new brand image, identity, and culture •Built and led teams of skilled baristas to effectively deliver a great product and experience to hundreds of customers every week

Amazing Explorers Academy is a cutting-edge Science Technology Arts & Math (STEAM) preschool. This full-time preschool and its hands-on explorations are designed to prepare and shape young minds on their path toward the jobs of the future. Job Activities: • Worked with corporate partners to launch a new innovative preschool in Trinity, FL• Consulted with national launch team to establish a local brand identity in a non-traditional franchise setting• Created and executed a local marketing and sales engine to kick-start the revenue model during COVID-19 pandemic

Seven Springs CrossFit is a specialized functional fitness training facility that is concentrated on helping its members get actual results while building a community focused on growing together! Role Activities: • Created and launched an effective new member acquisition campaign and sales funnel that utilized authentic connection to establish trust and deepen relationships with guests during each interaction • Directed marketing and retention efforts that established profitability in 6 months • Built a member sustainment plan for the long-term growth of the gym and its members• Took a gym that was shutdown during pandemic from 30 to 133 total athletes by 2021

• Facilitated large and small group gatherings of Young Adults to provide community, wisdom, guidance, and purpose during a challenging season of life. Over 75% of participants moved into deeper volunteer roles during a concentrated 6-month campaign• Operated as a member of the finance team and installed monthly budget and forecasting reviews to help departments maintain spending controls and utilize more thorough planning

• Instigated and facilitated the transition to a new CRM platform to provide more robust automations by utilizing the integration of multiple data sources from internal partners and third-party partners• Acted on behalf of ESPN Wide World of Sports’ marketing strategy team in facilitating relationships with national youth and collegiate sports brands. Collaborated across businesses to develop synergistic marketing plans• Developed and executed the marketing and sales strategy campaigns for the Disney Cross Country Classic by working alongside tactical partners from CRM, Organic & Paid Social Media advertising, Programmatic Display, Yellow Shoes, and Event Operations

• Develop effective client relationships with 8 Marketing Strategy teams across Disney's Non-Leisure and Groups businesses• Partner with internal creative teams to maintain project timelines while developing new email sign-up forms, campaign landing pages, filtered product listing experiences, and website redesigns that deliver on brand strategies and utilize clean UX• Facilitate the redesign of runDisney.com, DisneyYouth.com, and DisneyInstitute.com by communicating with marketing & creative partners to deliver a result optimized for each business’s specific demographic and consumers

-Develop the strategic roadmap for Membership 201, a digital customized learning experience for Leads that brands the DVC Sales Experience and aims to increase Lead engagement.-Present the Membership 201 strategy to Executive Leadership to ensure business alignment. -Coordinate Sales and Consumer Insight teams integration into the Membership 201 project by executing roundtable discussions meant to inform content and positioning.-Assist in analyzing fiscal year 2015 performance and developing the DVC Lead Generation and Lead Nurture roadmap for 2016-Develop input, positioning, messaging, and cadence calendars for promotional tactics from Customer-Managed Relationship Marketing (CMR), Digital Media, Search & Auction Media, and Walt Disney Parks and Resorts Digital supporting bi-annual sales incentives.-Analyze performance metrics and provide strategic input for optimizing new Lead Generation Emails via CMR. -Manage review of >200 pieces of website content across seven departments to launch the second phase of the redesigned DVC website.

Digital Marketing Strategy:Search Engine Marketing-Review bi-weekly performance reports with media partners and make strategy suggestions for constant advertising and targeting optimizations Social Media Marketing-Partner with Marketing and Media partners to create a cohesive Facebook advertising strategy including: Promoted posts, Unpublished posts, Right Rail advertising-Review bi-weekly reports on Facebook and YouTube advertising efforts with media partners to analyze post performance and identify opportunitiesConnected TV App Content Strategy-Analyze test results and create strategy around video, image, and copy content on Connected TV platforms including: Samsung, LG, Amazon Fire TV, RokuWebsite Content Management and Strategy-Assist in the strategy and launch of DVC 101, an online educational hub of tools and resources for consumers that would lead to a more fluid user experience and generate more qualified leadsSales Collateral Management:Business Relationship Management-Manage the business relationship and communications with a 3rd party fulfillment house that packages and delivers sales materials to GuestsGuest Communications:-Worked with Sales partners to create intuitive groupings of marketing pieces that moved Guests down the sales funnel while allowing Sales Guides to build meaningful relationshipsBroadcast Marketing:DVD -Create the strategy and work with creative agencies to develop evergreen content for the Disney Vacation Club informational DVD Direct Response Television-Review weekly reports on media buy testing for Disney Vacation Club’s Storybook Vacations spot and work with media partners to identify the optimal buying strategy for 2015Promotional Calendar Management:-Work with Marketing partners across the department to update and maintain a comprehensive promotional calendar of major tactics

•Conducted keyword research using Google Adwords, BrightEdge, and Webtrends Search Engine Optimization tools•Collaborated with six team members to research, design, and present social media marketing campaign to senior management with goal of revitalizing Aetna’s volunteer landscape•Performed linguistic analysis of user search behavior to improve the performance of the on-site search engine•Contributed to 2013 redesign of Aetna.com by writing user stories and managing backlog within the Agile development strategy

•Implemented a marketing plan to meet the goal metrics for student interest in the College Program•Executed promotional events and worked with team to generate interest in the Disney College Program•Assisted prospective participants throughout the application process and provided guidance during their internships

•Recognized for providing exceptional guest service and always being mindful of the “Disney Basics”•Participated in Disney’s Marketing Exploration Series; sought out and met with several Disney marketing leaders•Operated and maintained food carts; key member of the inventory stock team

•Assisted the head Search Engine Optimization consultant in researching and updating content•Enacted metadata updates, page research, and general site edits, to optimize organic search ranking•Fulfilled content management requests from all members of the company•Worked with a team of interns to create a pilot rewards app connecting healthy eating and shopping with health insurance benefits