Responsible for overseeing the implementation, management, and strategic use of data analytics for web-based digital experiences. They will provide insights, develop dashboards, and recommend strategies to optimize web performance and user experience, contributing to the overall digital strategy.

Ensure client success through informed data strategies.-Support clients' new customer acquisition programs for D2C, B2C, and B2B audiences.-Advise clients on methods to extract actionable data from online marketing and analytics platforms.-Utilized Domo to build multiple client facing dashboards to support marketing programs, blending data from multiple online and offline sources. -Migrated clients from Looker (Google Data Studio) and Excel -Build custom explorations within GA4 to support client needs and prototype datasets to bring into Domo.-Support search, social, display and CTV media buying teams with web analytics data.

Web Analytics and management of various data sources and reporting. Laying a solid foundation for data informed growth.-Build reports and dashboards in Tableau and Excel-Utilize Tableau Prep to clean and blend data from multiple sources-GA4 for primary web analytics-Mixpanel for custom web journey funnels-Hotjar for user experience monitoring and user feedback-Export sales and customer data from Shopify for analysis in Tableau

-Report on website activity using Adobe Analytics-Maintain weekly reporting for Pottery Barn Teen brand-Build ad hoc reports using Adobe Analytics Workspace-Support website optimization team that used Adobe Target

-Report on website activity using Google Analytics 360-Use BigQuery to directly query Google Analytics data-Report on web customers using SQL and internal data from a relational database-Build dashboards in Power BI -Automated recurring reports cutting reporting time by 50%-Maintain and update reports in Excel-Support requests from other departments for website activity data-Present findings through written memos and PowerPoint presentations

-Manage relationships with external vendors and agencies for PPC, social ads, email marketing (Bronto), site personalization (Monetate), SEO, CSE, web analytics (Adobe Analytics and Google Analytics), web development (Magento platform), live chat (LivePerson), customer surveys (SurveyMonkey), product reviews (Bazaarvoice), and catalog mailing strategy-Work with each agency and vendor to optimize marketing programs and ensure ROI remains at or above goals -Enhance automated marketing programs including triggered email programs, remarketing and display campaigns, surveys, and product review requests-Partner with list management firm to optimize customer mailing list and develop catalog prospecting plan-Responsible for user acceptance testing for enhancements to the website-Responsible for setting roadmap of future enhancements to the website-Prepared to launch on Amazon as a 3rd party seller

Primarily responsible for web analytics and database analysis. Report to Vice President, Advertising and Analytics. • Managed and improved email marketing programs for five brands. - Platforms: ExactTarget (now part of Salesforce Marketing Cloud), Silverpop (now Acoustic)• Led team for Omniture SiteCatalyst (now Adobe Analytics) implementation. • Spearheaded process to link phone orders to online advertising programs.• Managed mailing lists including prospecting list selection, list rental, email append programs, customer updates. • Part of site A/B testing team using Adobe Test & Target• Handled Pay-Per-Click programs (Google AdWords, Yahoo, MSN Adcenter) • Maintained LinkShare affiliate programs for four brands.• Maintained daily, weekly, monthly, quarterly and annual reports - Most were in Excel using data from Access and SQL databases

Expertly managed technical production of large-scale events hosted on University of Wisconsin Stout campus. Managed 12 student employees. • Created and implemented student employee training increasing employee retention and productivity.• Researched and purchased new equipment for Memorial Student Center.• Progressively advanced from technician to technical assistant to supervisor.