Established new strategic partnerships with national accounts Target and Best Buy, leading to an increase in projects and broader project scopes, directly contributing to a 35% increase in sales over projected targets.Directed cross-functional design and production teams, to create custom retail displays, directly shaping client decision-making and driving profitable growth.Led and managed large-scale retail infrastructure projects, guiding clients through comprehensive, long-term transformations to optimize operations and enhance customer experiences.Streamlined project management processes by refining meeting schedules, project timelines, task assignments, and follow-up procedures, resulting in reducing the average project duration.Spearheaded participation in major industry trade shows such as CES and NRF, establishing strategic partnerships and showcasing LYNX products to global audiences, resulting in increased revenue and expanded market reach.

Partnered with Buyers and Marketing teams to expand exclusive brand SKU count in Cables by 24 during the holiday season, increasing Brand visibility and resulting in an 18% increase in margin, contributing to profitable growth.Conducted thorough financial and market analyses, incorporating product teardowns and leveraging NPD/IRI data for deeper insights, informing brand strategies and marketing plans to develop effective go-to-market strategies and drive revenue generation.Developed sales presentations for store leaders and trainers, incorporating competitive insights, showcasing how boosting Private Label SKU sales could improve store margins and overall financial performance.

Focused on assortment decisions and marketing plans to maintain above-average category margin rates, driving profitable growth and facilitating strategic partnership initiatives. Conducted annual vendor negotiations with 26 vendors, ensuring terms were favorable for both parties and fostering mutually beneficial relationships, while successfully increasing Market Development Funding by $2 million, enhancing the category’s resources by 10%. Enhanced market share in a declining Bluetooth category through strategic pricing and assortment optimization, complemented by introducing innovative products tailored specifically for the truck driver market. Introduced and expanded PopSockets' presence at Best Buy through strategic category management, including SKU expansion, product optimization, and securing additional placements, resulting in revenue growth from $690k to $24 million over three years, showcasing substantial market expansion.

Led data management efforts for the Mobile Phones category, collaborating with cross-functional teams to design and implement new screens and attributes in Best Buy's database. action plans to solve current issues

Managed proper ordering, allocation, configuration and shipment of ordersRecovered funds from delinquent accounts to ensure customers’ credit lines remained openCreated and maintained the support team's SharePoint site Created a database to track order progression for Account Managers to ensure acceptable order cycle time