• As the Client Servicing Director, I helped in nurturing client relationships, delivering quality service, and driving strategic growth.• Led a dynamic team in formulating and executing comprehensive account strategies, effectively aligning client objectives with agency capabilities.• Through leadership, I ensured seamless project delivery, efficient resource allocation, and optimal budget management.• My role also entailed new business development, market research, and proactive client communication, all of which contributed to the sustained growth and retention of key accounts.• By skillfully negotiating contracts, staying compliant with industry regulations, and integrating client feedback, I upheld the agency's commitment to delivering innovative and high-quality advertising solutions.

Managed the marketing function with emphasis on championing the brand and expanding the customer base. Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy.Key Achievements:14% decrease in annual marcom costs across brands by successfully deploying an effective email and social marketing strategy, while increasing penetration, targeting and reach.Conceived and implemented strategic brand and tactical campaigns with a direct impact on sales:Overall 41% increase in sales 2018 vs 2017 [Sales Vol: 798/564]Sales growth shown in all automotive brands despite industry slowdown:Volvo 24%; MG 22%; Landrover 80%; Jaguar 10% & Used Cars 18%]Setup and managed the social handles for Volvo and MG leading to an enhancement in brand awareness and recognitionEnsured 100% principal marketing support claims were achieved

Key Achievements:Manage a portfolio of brands targeting diverse geographies, usage ecosystems, brand associations and customer mind-set within the product categoryPrimarily responsible for market share and profitability growth for the category.Maintained market share whilst category de-growthEnsured profit realization through appropriate pricing and communication strategiesDrove development and implementation of brand and marketing strategy encompassing:- New product need identification, product development and placement- Consumer insighting, segmenting and brand positioning through market research and brand planning- Product pricing strategies and monitoring/ ensuring category profitability- Planning and implementation of campaigns with tracking and evaluation of set KPIs

Key ResponsibilitiesDirect and oversee the account management teams for my set of clients.Engage and partner clients with marcom solutions for brand building and business growth.Champion and lead the current portfolio of brands to ensure quality delivery of the marcom initiativesEnsure business profitability and billing growth for the agencyDevelop, challenge, mentor, motivate and retain dedicated client services personnel.Brands responsible for:Travel: SOTC – India’s largest travel agency;Telecom: Trueroots International Calling Service - From Tata Communications;Insurance: IDBI Fortis Life InsuranceRetail: Corelle Dinnerware – World Kitchen

Key Responsibilities:Plan and provide strategic direction for client marketing communication initiativesImplement and co-ordinate marketing plans and strategies with the servicing team and along with agency’s support servicesMaintain productive client-agency relationshipsMaintain profitable P&L for the agencySet internal revenue targets and action plans for achieving themFocus on new business developmentBrands responsible for:Banking: Bank of BarodaMutual Funds: JP Morgan AMCF&B: Tea Board of India