Ryan Deboom Email & Phone Number

Albany, New York Area

OOMDO is a full-service, digital advertising agency that implements the most cutting edge best practices. Our targeted digital advertising and transparent reports are what separates us from the competition. When you forge a partnership with OOMDO you will see your money working for you.

Facilitated selection of second CRM for dealer groupRe-wrote sales follow up processes and supporting documentsAssisted in launching customized Dealer.com site for groupIncreased digital advertizing ad spend by 100% with close monitoring of ROIDecreased 3rd party lead budgets by over 50%Monitor web analytics as well as all reports for digital vendorsImplemented and monitor SEM and SEO progress as well as budgetsCorporate liaison between software vendors and auto groupCoordinate monthly email campaigns for 15 stores as well as corporate programs Manage 4 corporate employees within the E-Commerce department including web design, digital presence, and social mediaCreated, Hired, and trained over 30 BDC reps for Lia Auto Groups first centralized BDC responsible for all incoming sales calls and internet leads for 10 of 15 Lia dealerships

Substantially Increased ProfitabilityIncreased new car sales by 26%Increased pre-owned sales by 27% Pulled NPI/CSI above National and Regional AveragesDecrease turnover of staff in all divisions creating foundation for future growthObtained profitable state bid for all 3 years

Facilitated selection and implementation of dealer groups first CRMCreated groups sales follow-up schedules and process as well as supporting documentsCreation of groups first functional internet departments within 18 storesManaged groups online advertizing budgetsTracked internet ROI for internet departmentsSelection of online vendorsMonitored website analytics and contentMoved group to Dealer.com’s second generation sitesHired and trained Internet Managers group wide

Effectively hired and trained sales staffManaged new car inventory including all dealer swapsIncreased new car inventory availability by increase turn rateIncreased overall sales volumeMaintained high CSI including two Honda President awardsIntroduction of sales phone training program

Sales Manager - Volvo Franchise Co-Manager - Jaguar and Aston-Martin FranchiseOversee all personnel, operations and P&L functions for this $40 million dealer. Work closely with Finance structuring of Volvo, Jaguar, and Lincoln finance and lease approvals. Participate in hiring decisions and terminations for both front and back of store. New Car Management: · Achieved 152% of Sales Objective with 103 units sold over market objective. Denver market up combined 61 units in 2001.· Raised Customer Satisfaction Index score from 87% to 97% from 2000-2001.· Hired and manage 48 direct employees in sales, finance and administration.· Effectively ordered and controlled $9.8 million in floor plans.· Only Colorado Volvo Franchise to exceed previous year’s sales volume year to date.

Finance and Insurance Manager · Averaged 57% warranty penetration, 37% credit life and disability insurance penetration and over 30% additional profit enhancing products.· Averaged PVR of $978 per unit.· Averaged 116 deals per month. Sales Associate (1998)· Averaged 16 units per month.· Averaged $1537 per car front end profit.· Promoted to Finance Manager after 6 months.