Director, Program Content
CurrentManaging all the National Master Educators and Global Ambassadors (Diageo Spirits Education Team) Creating all brand programs inclusive of cocktail strategies and activation plans. Most recently created the National cocktail strategy for Captain Morgan and the Diageo Mezcal Portfolio. Developing and executing all consumer, trade and educational programming content for the on-premise team. Program focuses on the full DIAGEO Portfolio.Main liaison between brand teams… Show more Managing all the National Master Educators and Global Ambassadors (Diageo Spirits Education Team) Creating all brand programs inclusive of cocktail strategies and activation plans. Most recently created the National cocktail strategy for Captain Morgan and the Diageo Mezcal Portfolio. Developing and executing all consumer, trade and educational programming content for the on-premise team. Program focuses on the full DIAGEO Portfolio.Main liaison between brand teams, market managers, distributors and field teamsAgency lead for all Hotel, National Account and Channel Marketing projects inclusive of all programming, cocktail development and competitions such as World Class. Creating and developing all point of sale items for clients and agency Planning, managing and executing all trade and consumer events Show less