Key Accountabilities:● Responsible for engaging directly with clientele to contribute subject matter expertise such as brand positioning and marketing strategy, as well as industry and consumer insights● Relied upon to create insightful client presentations and provide data-driven core recommendationsKey Accomplishments:● Revitalized strategy, positioning, brand architecture and product innovation targets for Stoli Group’s core whiskey brand ● Skillfully developed a comprehensive new product development and packaging design brief process for a multi-national alcohol company

Key Accountabilities:● Relied upon to orchestrate the brand’s global marketing footprint across PR, social media, sales stories and product info as well as all national facing communications and advertising● Responsible for providing leadership to direct reports and 3rd party marketing teams; included hiring, onboarding and managing the brand’s agency network (Public Relations, Creative and Graphic Design).Key Accomplishments:● Developed global and state-specific marketing campaigns for a recreational cannabis brand, which incorporated in-store material development, branded events, public relations, digital, print and out of home advertising● Led a complete packaging overhaul across the brand’s entire portfolio of 8 product SKUs and dozens of flavors

Key Accountabilities:● Responsible for leading the Captain Morgan Rum innovation strategy and all rum category product development.● Relied upon to drive exploratory brand development and the testing agenda for newly developed vodka brands.Key Accomplishments:● Created a sustainably distilled, eco-friendly vodka brand with a highly effective marketing program that resonated strongly with socially conscious consumers● Successfully launched CM innovations which generated more than 10M NSV/Year.

Key Accountabilities:● Responsible for providing leadership to direct reports while orchestrating whisk(e)y category strategy and development of full product and marketing pipelines.● Relied upon to collaborate with local country managers to monitor trends and adjust product pipelines, as well as with sales teams to adjust marketing mix for newly launched productsKey Accomplishments:● Drove the Whiskey Innovation agenda for Europe; includes successfully leading the development of a new global Irish Whiskey brand, Roe & Co.● Led the creation, launch and marketing program for multiple new products through the Whisk(e)y Union experimental platform in Germany and Austria

Key Accountabilities:● Responsible for marketing a portfolio of newly created brands; included packaging design/evaluation, marketing plan development, as well as researching and adapting to competitor performance/market trendsKey Accomplishments:● Led the full product development and marketing programs to support the successful launch of Naked Turtle Rum ● Managed the creation of the packaging and launch strategy for the release of I.W. Harper whiskey.

Key Accountabilities:● Responsible for developing and managing the Johnnie Walker Experiential Marketing program, which included managing a $30M marketing budget● Relied upon to manage reporting and performance tracking; orchestrated local marketing with US sales teamsKey Accomplishments:● Launched House of Walker tastings and branded holiday pop up store; directly sampled over 50K target consumers through more than 200 events in 8 major metros● Successfully led the US release of Johnnie Walker Double Black; developed multi-channel launch campaign featuring digital and out of home advertising, as well as PR and experiential events