Ryan Payne Email & Phone Number

London, England, United Kingdom

Kalamazoo, Michigan Area

Brand Identity Systems | Logo | Packaging | Web

Kalamazoo, Michigan Area

In this role, I led a dynamic team of Communication Designers in driving the creative direction for renowned brands such as Oster, Crockpot, and Calphalon across the US, LATAM, and Canadian markets. Collaborating seamlessly with cross-functional teams—including ID, CMF, eDesign, Marketing, and Sales—we focused on elevating packaging, in-store merchandising, and ecommerce. I spearheaded initiatives for global brands such as Oster, adapting creative strategies to meet the unique demands of diverse markets. Additionally, during seasonal shifts, I successfully supported brands like Crockpot in EMEA & ANZ, Breville in EMEA, and Mr. Coffee in the US and Canada.

Kalamazoo, Michigan Area

As an Innovation Manager, I contributed to a dynamic, agile team focused on design thinking. My role involved crafting and delivering impactful innovation workshop material to inspire new thinking and generate innovative ideas for future product pipelines. I translated business objectives into the scope of design-centric sessions, facilitating discussions to achieve desired outcomes. Through effective facilitation, I motivated participants at all levels to drive cross-functional engagement and ensure the practical implementation of session outputs across Newell Brands' development functions.

Kalamazoo, Michigan Area

In this role I led a talented team in supporting the commercialization process for the IRWIN, Lenox, and Hilmor brands. Our comprehensive approach encompassed graphic design, packaging design, photography, video production, digital assets, and in-store environments. Fostering collaborative working relationships across Newell Brands, I ensured seamless coordination with development functions to guarantee the timely and successful completion of programs. Emphasizing adaptive design strategies tailored to the unique characteristics of each brand, our team consistently delivered impactful and cohesive design solutions.

Kalamazoo, Michigan Area

As a Senior Graphic Designer, my focus revolved around collaborative design thinking, closely partnering with Industrial Designers and Marketing teams. I played a key role in creating and directing diverse graphic assets crucial to the commercialization process, spanning graphic design, packaging, photography, video, digital assets, and in-store environments. This entailed a seamless integration of creative elements to enhance product visibility and contribute to the overall success of commercial initiatives.

Led a team of graphic designers while supporting and managing the projects assigned to an external advertising agency. Provided creative and art direction for billboards, photography, signage, direct mail, digital and print collateral.

Brand development and Graphic Design of print collateral, signage, direct mail, video, animation, identity and web based content while maintaining a consistency within the brand standards.

Kalamazoo, Michigan Area

Bachelor Of Science, Graphic Design

Innovation Mangement Certification, Innovation Methods And Management

www.newnorthcenter.org

Associate In Applied Science, Visual Design And Web Media

Education record