Ryan Cassady Email & Phone Number

Bothell, Washington, United States

Develop and drive PSE’s product positioning, go-to market (GTM) and growth strategies to support the development, launch and ongoing operation of energy efficient programs and services, such as residential, multifamily and commercial rebates, and other new clean energy programs in development for residential and commercial customers. Support the Product Development process by developing and implementing GTM and product launch strategies that enable customer enrollment and participation. Optimize positioning of existing products to integrate with new product offerings and maximize growth potential. Partner with Marketing Communications to implement GTM and program launch/growth strategies to meet annual goals and help drive key corporate clean energy and carbon reduction objectives.

Bellevue, Washington, United States

Oversaw all product marketing functions for three brands, developing go-to-market strategy and product launch plans. Launched new DTC electric bike brand with direct responsibility for messaging and leading a team of content creators to build huge library of launch assets. Executed launches of more than dozen products into major retails resulting more than $80M in revenue. • Directly managed all creative across three brands with distinctive markets, products, and branding• Deep collaboration with product development, sales, and executive teams to plan and deliver world-class consumer electronics products to one of the world’s largest retailers• Built a new digital marketing team to support our new DTC business

Bellevue, Washington, United States

As a new branch of business in a fast-paced entrepreneurial environement, FLTR was created to supply PPE at the very first stages of the COVID-19 pandemic. With our strong supply chain resources and wholly owned China sourcing team, we were positioned well to tackle the extremely challenging project of securing, independently testing, and importing PPE to some of the world’s largest retailers and charitable organizations.I took complete ownership of our Marketing team, with a focus on packaging design that was compliant with the strict requirements of the FDA, NIOSH, and more. Other retail marketing responsibilities including managing our internal website, creating compelling enhanced web content for our retail partners and creating both digital and print ads to promote our products. We were quickly able to navigate this challenging space to bring surgical, N95, KN95 and other face covering products into the U.S. market when it was needed most. With Costco as our primary retail partner, millions of masks have been sold and used during the pandemic. This role blended my product development and marketing experience well, while also growing my experience with retail marketing. The timelines were extremely tight, and the number of SKUs brought to complete retail readiness was substantial as we prepared ourselves to be ready for whatever challenges the pandemic brought. • Intensive daily interaction with our China sourcing team and suppliers to manage cost, margin and timelines• Complete ownership over product packaging physical and art design, including navigation of complex regulatory requirements• Creation and deployment of all retail marketing content, including enhanced web content via Syndigo for multiple concurrent SKUs

Bellevue, Wa

Ubio Labs is a design obsessed, high-growth consumer electronics company with exceptional product lines, national retail placements and a seasoned management team that likes to win. As Product Manager, I led a multi-million-dollar portfolio, driving consistent revenue growth for Ubio Labs.With complete Costco portfolio ownership, I was responsible for the complete product lifecycle of dozens of consumer electronics products that saw high-volume sales and contributed to YoY growth for Ubio.A relentless dedication to product conception led to 6-8 product development cycles each year. This included project ownership over industrial, mechanical, and electrical design with both US and China-based workgroups. Front end competitive analysis, detailed margin and BOM analysis and buyer requests led to detailed specifications both for electronic performance and CMF direction for each product line. Managing complex project timelines to tight goals while balancing multiple projects all in different phases of the product lifecycles led to an intense focus on product and productivity that has served me well as my career evolves. • Develop market analysis & competitive landscape• Define product requirements for a development team• Understanding of contemporary CMF and experience working with Industrial & Mechanical Design• Determine cost targets and margin analysis to create a strong ROI for the product• Manage a complex schedule and deliverables with the development team• Working within a waterfall / stage-gate development process• Working with China-based engineering teams and suppliers, including routine travel to China.• Understand technical concepts, managing trade-offs, and evaluating new ideas.

Greater Seattle Area

Own and manage a multimillion-dollar product portfolio for the Mackie and Ampeg brands, contributing to and executing on a multi-year roadmap strategy. • Plan and conduct market analysis to determine market size, trends, competitive landscape and customer validation per product category• Responsible for product definition including in-depth PRD development, managing the product from conception through end-of-life• Close collaboration with Industrial and Mechanical Design, including CMF definition and overall physical design requirements• Create and communicate comprehensive financial business evaluation, including cost targets and margin analysis, within the corporate stage-gate development process • Develop marketing requirements, driving collaborative work with Marketing and Sales through product launch and lifecycle• Engage with U.S. and China-based engineering, NPI teams and suppliers throughout product development

Woodinville, Wa

Led branding, advertising and product messaging creative work for both the Mackie and Ampeg brands while serving as primary copywriter and communications manager.• Leverage cross-department market analysis, competitive landscape information and more to craft effective marketing campaigns• Lead design team to develop on-target visual and written collateral• Work within tight schedules on multiple, complex projects to meet company timelines• Lead content creator and manager of all internal and external marketing communications including email and social networking

Woodinville, Wa

Focused on market research and validation to thoroughly understand and document target customers, vertical markets and channel to translate a product’s value and functionality to a Marketing Communications team.• Primary and secondary target customer identification and profiling• Intensive market research including IDI’s, focus groups and email surveys• Core product messaging development to drive marketing communications deliverables• Highly collaborative workgroup that includes product development, engineering, industrial design and marketing communications

Led the creation, implementation, strategy and all daily execution of all social network vehicles for the Mackie, Ampeg, Crate and Alvarez brands.• Created all social platform presences and developed go-to-market plans for each distinct brand identity and voice• Crafted all owned content and managed day-to-day social interactions between LOUD Audio and end-users, dealers and more. • Continued all content creation work, messaging required by Communications Lead role

Developed marketing strategy and led content creation for a high-paced, in-house marketing department ensuring all creative elements were in line with marketing concept and leading team campaign creative efforts. • Crafted and guided all product messaging, working with product development teams• Lead content creator for all print, digital and other product advertisements for worldwide marketing campaigns• Planned, created and executed all brand email campaigns for both internal and external customers

Supervising 15+ Technical Service Reps, covered the following LOUD brands:MackieTAPCO CrateCrate AudioAmpeg

Associate Of Arts And Sciences (Aas), Audio Production

Education record