Ryan Robertson Email & Phone Number

Austin, Texas Metropolitan Area

Account Manager for On Premise sales

Austin, Tx

Complete rebuild of small business (Sales $140K 2011 vs $1.9MM 2021). Running all facets from finance to personnel management. Competed in an arena with zero previous experience and self taught how the liquor/retail industry functioned.Self Employed Owner/OperatorFar West Liquor - Austin, TXJune 2011 to January 2023Results:Complete rebuild of small retail business from nearly the ground upIncreased revenue from $140K 2011 to $1.9M 2022First liquor store in market to run home/commercial delivery serviceCurrent delivery revenue is 3x the average storeTurned store that was losing money monthly into a profitable million-dollar enterprise which was sold for profitDuties:Finance strategy, execution and daily managementInventory managementPersonnel management of staff 7+Competitive strategy and pricing model

Oversee all marketing activities (digital and non-digital) for a suite of for-profit universities Annual marketing spend of $8 millionAchieved 12% growth in 2009 while decreasing KPI's by 17%Plan and implement digital marketing programs to meet and exceed acquisition goalsResearch, recommend, and test emerging digital media vehicles, including mobileIdentify key market segments and craft relevant web-based marketing communications (banner, content, email, social, etc)Manage all PPC, CPA, display, email and affiliate marketing campaignsDevise go-to-market strategy for all new program launchesRelay all key marketing strategies and results to stakeholders in Finance, Operations, and Admissions departmentsManage a roster of internal and external digital marketing partners, including creative agencies, email agencies and pay-per-lead/affiliate buying groupWork hand-in-hand with a diverse team of marketing professionals (creative, tech, web dev, etc. )Develop strategy, plan and implement all offline media including television, radio, print, OOH, event promotionExtensive work with online for-profit universities as wellMilitary segmentEmail channel strategy and executionCPA channel management/buying

Distribution and sales account management of a territory of elementary schools dealing with fund raising activities Drove new advertiser and school acquisitionManaged a group of schools with fundraising needs and coordinated distributionManaged an internal team of field reps to address client day-to-day needs

Greater Chicago Area

Planned and implemented media-based marketing initiatives for clients such as Beefeater Gin, Kahlua, Illinois Tourism, Bubble Tape GumResearched, recommended and implemented various strategic media tactics based on brand sales, revenue and awareness goalsPresented marketing/media recommendations to key agency clientsCoordinated and maintained all marketing budgetary activities

Data Analytics Course, Data Analytics, Complete

Working with excel, SQL and Tableau

Bachelor'S Degree, Advertising, 3.0