Bridges the gap between the social and marketing teams by keeping involved in social and marketing initiatives related to the organization and ensuring that they coincide with one another.

Coordinated large scale public relations outreach to mass media and local outlets as well as other college organizations. Sifted through email responses to effectively garner coverage and attendance for the summit. Debriefed and escorted in-person reporters throughout the day of a record-breaking summit with 600+ attendees.

Responsible for connecting with 200+ contacts at mass media outlets such as Cosmopolitan and PureWow as well as local outlets and other college organizations with the goal of acquiring a spot for the summit in a publication.

Engaged with different marketing techniques including email marketing, in-person marketing, and social media marketing as well as honed interpersonal communication skills by collaborating with a group of individuals working to execute a large-scale event.

Oversees a team of four individuals responsible for instituting strategic PR initiatives for the magazine, including managing organization partnerships, sponsorships, and highlighting student and local brands as well as ensures that the a/squared LinkedIn is up to date with all of the magazine’s accomplishments.

Collaborated across multiple teams to maintain a business agenda, curate high-concept photoshoots, and produce up-to date content on the fashion industry and local cultural events in a monthly print magazine as well as on social media.

Works with a board of individuals to foster a community of media creatives through the Michigan chapter of REACH that joined campus in the fall of 2024.

Works closely with the operations division of a large-scale marketing company, entering call data for third party outsourcing companies and audits all forms for completion and accuracy to prevent any negative financial impact or deductions.

Organized inventory, creating and fulfilling orders to establish efficient processes for customer satisfaction. Created social media marketing content, such as Instagram story highlights, to enhance the presence of Rebel Nell across their platforms. Was imperative to increasing revenue by becoming a brand ambassador that utilized product knowledge in multiple retail spaces to capture client wallet share. Critical in the set-up and execution of a new store location within the Evans Terminal of the Detroit Metropolitan Wayne County Airport, thus helping to provide Rebel Nell with national and international clientele flying into and out of Detroit.