Ryan Lafferty Email & Phone Number

London, Gb

London, England, United Kingdom

▪ Director of the global ad sales team covering Tier 1 betting operators, managing a team of client partners based in both the US and EMEA▪ Expanding the Ad:s footprint, pushing cross-channel adoption while curating customized geo-based sports-calendar focused go-to-market packages, enabling client partners to expand client buy-in for full funnel activations on a global level▪ Work to create larger focus on global procurement, ensuring our team obtains long term commitments in paid social and programmatic offerings

London, England, United Kingdom

▪ Specialized in growing client and agency holding company relationships, expanding business for partners and developing sales strategies across multiple verticals including Sports Betting, Digital Products Services, and Gaming in the UK and Europe▪ Managed a team of five on the ROW team, with a quarterly quota of $4M, achieving 115% to goal in the final quarter.▪ Worked directly with large brands with longer tail sales cycles to create long-term partnerships for Reddit, helping shape buying strategies and decisions of their agencies

Greater New York City Area

▪ First performance hire in the New York office, focused on scaling partners with full funnel objectives, initially working across multiple verticals before ultimately specializing in sports betting and iGaming.▪ Launched sports betting at Reddit, onboarding the FanDuel, DraftKings, Tipico and more, growing the book from $25K tests to evergreen relationships, making the top clients the highest spending partners at Reddit.▪ Worked cross functionally with legal and policy to curate the sports betting policy at Reddit on a global level, creating a path to onboard countless clients resulting in millions in revenue on a monthly basis.

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

• Managed all digital and integrated marketing practices for North and South America, as well as to prepared sales and marketing strategies and materials to support business development efforts on a global level, resulting in numerous deals with record labels, publishers, and mobile device manufacturers.• Traveled throughout the US and Asia pursuing business development opportunities, driving revenue while facilitating and building strong relationships with potential partners, negotiating with the likes of HTC, Dell, and Acer.• Planned and implemented all social media strategies using analytics and social metrics, integrating them into social portals, the company website and the product itself, growing our following 100-fold and adding thousands of beta registrants.• Designed and executed ATL and digital marketing campaigns, working hand-in-hand with PR and Creative Media agencies to coordinate communications across social networks, digital platforms and publications.

Brooklyn, Ny

• Created and implemented digital marketing strategies and materials, using analytics to show the added value of the VICE brand to support the sales team, creating partnerships that resulted in a large spike in department revenue for the year.• Developed and managed social outlets plus content and programming strategies for clients, working closely with PR to coordinate communications across all social portals and digital properties.• Managed international activation for The Creators Project and reported directly to Intel, handling multi-million dollar budgets, coordinating day-to-day practices across activated territories in Europe and Asia, more than doubling site traffic in less than two months.• Analyzed metrics across multiple software platforms to discover trends across the numerous VICE web properties, converting data into actionable reports, creating and adjusting sales and marketing strategies accordingly.

San Jose, Ca

• Developed positioning strategies for the firm, implementing new digital marketing and social media campaigns that helped to double sales from one year to the next.• Prepared sales strategies and materials, utilizing site analytics and geographic data to better target customers and increase company revenue.• Managed company budget, recommending changes that helped cut a quarter of the company’s spending over a six-month period.• Wrote up-to-date marketing and advertising programs, implementing a weekly newsletter and email list, allowing the company to introduce a proper email marketing campaign for existing and potential clients.

• Bought music for the first season of the Showtime show Californication.• Managed office operations and communication with record labels and artist management.