Vice President Creative Writing
CurrentPromoted to drive revenue by deepening audience engagement. Contribute to long-term growth strategy, including reimagination of product and creative process, as part of executive team. Partner with leadership to create talent campaign for 4 top superstars.Employ data-driven approach to critical storyline, character, and future programing decisions. Meet weekly with analytics department. Track program segment performance against commercial breaks and audience trends.Conceptualize week-to-week and long-term character story arcs. Conceive, develop, and weave complex characters into dynamic storylinesWorking with WWE, I’ve learned that hard work pays off. It’s been both rewarding and humbling to see a glimpse of what it takes to succeed at a high level. I love being able to touch people around the globe. But, what I’m most proud of is seeing the look on children’s faces when their hero come to life. The way it was for me when I was a child. SELECTED CONTRIBUTIONS^^^^^^^^^^^^^^^^^^^^^^^^▶ Work with community relations to integrate select partnerships into programming. Leverage brand and superstars to ensure talent support of charitable causes aligns with reimagined community pillars. ▶ Increased WWE Network average paid subscribers to 1.58M, generating $47M+/- by adding 2 events showcasing top superstars.▶ Boosted video views 17% to 9B (Q1 to Q2) by augmenting TV programing with key storyline and character-driven videos available 24/7. ▶ Spearheaded 5-year deal with FOX network generating $205M annually ($1.025B TCV). Created new version of Friday Night SmackDown with characters, storylines, etc. exclusive to FOX. ▶ Propelled WrestleMania 35 to become MetLife Stadium’s highest-grossing entertainment event, with 82K+ fans generating $16.9M. Created innovative program with 1st all-female main event. ▶ Drove WWE Network to 2M subscribers the day after WrestleMania 35 by providing free event day digital access to select matches.
