Ryan Balke Email & Phone Number

San Diego, CA, US

San Francisco, California, US

San Francisco, California, US

• Role impacted by RIF*
• Focused on go-to-market efforts for Gainsight CS, the industry-leading customer success platform. Work cross-functionally on go-to-market launches, sales enablement, competitive takedown campaigns, and physical/digital.
• First – and only – product marketing hire for Gainsight Essentials, focusing on unique value propositions for maturing teams to get started with Gainsight.
• Drove the end-to-end execution of Gainsight Marketplace, a one-stop shop for integrations, templates, best practices, and more. Directed creative strategy with external agency, managed all content creation for more.

San Francisco, CA, US

• Own product messaging, positioning, and GTM for ON24 Engagement Hub and ON24 Target.
• Live hosting and moderation, including Product Innovation Webinars, ON24 Experience, breakout sessions, and in-product promotional videos.
• Lead new hire product training for Engagement Hub and Target, and created Getting Started Guides to successfully onboard customers and new employees
• Competitive research collateral including Harvey Balls, Battlecards, and weekly competitive newsletter

San Francisco, California, US

• Creator First – Own go-to-market strategies for Creator and Commerce products. Led the following launches: Prime Video Watch Parties, Subscriber Streams, Highlighter, Twitch Alexa Skill, Affiliate Emotes and Android.
• Experiment and Decide – Work closely with channel experts to gain understanding of creator and viewer needs, and build out A/B tests in ExactTarget to test effectiveness of product messaging.
• Never Stop Learning – Leverage consumer insights and UXR to influence product direction and roadmaps for product teams including VOD Curation, Creator Formats, and Bits (Twitch’s virtual currency).
• Represent Product Marketing both internally at company-wide All-Hands and at industry events like TwitchCon. Moderated TwitchCon product panel for crowd of 200 in 2018 and built Personal Branding workshop in 2019.

Redwood City, CA, US

• Created and managed data-driven content strategies for AAA franchises including Battlefield, Madden NFL HD/Mobile, and EA Subscription Services (Origin/EA Access).
• Spearheaded content initiatives including Madden NFL Cover Vote, Tips and Tricks, and the Player Ratings Hub, which drove millions of engagements and visitors across owned channels and is now emulated across other EA.
• Created and drove the execution of digital asset briefs across multiple channels including web, video, and Paid activations on social channels.
• Deep understanding of Google Analytics, native social analytics platforms, and YouTube Insights.

Redwood City, CA, US

• Wrote, edited, optimized, and published content for EA SPORTS franchises including Madden NFL, NCAA Football, NBA LIVE, and EA SPORTS PGA TOUR.
• Assisted with post-mortem reporting and KPI tracking for industry events including E3 and Gamescom.
• Extensive knowledge of SEO, UTM tracking, JIRA ticketing, and various CMS platforms (AEM, Vignette, WordPress).

Novato, California, US

• Wrote, edited, and coordinated approval process of all 2K Sports press releases and media alerts.
• Collaborated with external PR agency to create public-facing PR materials and campaign messaging.
• Managed asset submission and approval process by working with licensed partners from MLB/NBA.

- Launched and managed sports blog linked by Sports Illustrated, ESPN, AOL Sports, and Deadspin- Oversaw staff that produced daily sports content in form of editorials, features, and podcasts

San Diego, CA, US

- Wrote, edited, and published press releases directly to GoAztecs.com- Assisted with sports media guide production, game notes, and press conferences

San Francisco, US

- Manage online community marketing through engagement via Twitter and Facebook- Serve as active voice of Footbalistic by creating blog entries related to soccer

San Diego, CA, US

- Research and organize monthly calendar of events in San Diego- Communicate with PR representatives to reserve usage rights for photographs- Act as a personal assistant to the editor-in-chief

San Diego, CA, US

· Assisted with daily football operations· Helped during individual and team drills· Worked closely with coaching and equipment staffs

Bachelor'S, Journalism

Ma, Sport Management