Ryane Stone Email & Phone Number

Columbus, Ohio Area

Columbus, Ohio Area

Columbus, Ohio Area

Coordinated and led marketing programs, sales analyses, reporting, and credit collateral management for a travel megabrand with over $58 million in projected annual credit salesParticipated in strategic account planning through the identification of client goals and Alliance Data business objectives Executed a retargeting campaign that generated $1M in credit sales within one month, which beat projections by 30%Led projects and marketing program execution, design, and management with internal groups such as risk, finance, procurement, compliance, IT, and data reporting teams that resulted in over $5 million in increased incremental sales for client’s portfolioDelivered credit sales growth in the development of marketing programs and meeting the needs of the client, while maximizing Alliance Data return on investment Communicated and coordinated program deliverables and client needs to internal partners; managed follow-up and completion of project details Led weekly meetings with key stakeholders to discuss marketing plans, sell new ideas, initiatives and/or products, resolve open issues and provide progress updatesSold customized marketing recommendations to address opportunities within client portfolio to increase incremental salesCreated a strategy and led marketing planning sessions with the client, providing input on the creation of the client’s business planAct as liaison between the client and Alliance Data, serving as an internal client advocate by collaborating with strategic partners to render suggestions based on past learning and current business trends to drive sales by sharing knowledge of client needs, goals, and historical data

Columbus, Ohio Area

Developed all retail promotions, direct mail promotions, entertainment, and special events to target retail customers Project manager for special events, entertainment such as concerts, comedians, and VIP events which resulted in an increase in total casino revenueCoordinated regular communication with Advertising agencies, direct mail house, vendors, and internal departments to execute marketing initiatives Developed monthly marketing plans for Entertainment Team that included advertisement release dates to social media, websites, In-house marketing signage and, web ads

Columbus, Ohio Area

Planned Player Development events and VIP events including registration, confirmation calls, event attendance, ticket distribution, and RSVP trackingDeveloped and implemented Player Development Quarterly Incentive Program that gave Casino Hosts target sales goals that increased VIP clientele by 17%Ran monthly and quarterly revenue reports as well as dormancy reportsProvided administrative support to Casino Hosts and Marketing department such as ordering office supplies, business cards, personal mailers, and assisting with the creation of marketing collateralProcessed credit reports from Credit Bureau, verified bank account information, established guests in the central credit software system and pulled existing lines of credit for approvalCompiled daily and monthly reports of credit issued, returned items, collections on returns, write-offs, new accounts and quarterly reports to be presented to Executive Management team.

Cincinnati, Ohio Area

Cincinnati, Ohio Area

Dayton, Ohio Area

Contracting

Master Of Business Administration (Mba), Marketing

Bachelors Of Business Administration, Marketing